{"id":6037,"date":"2026-07-12T10:01:11","date_gmt":"2026-07-12T08:01:11","guid":{"rendered":"https:\/\/branike.com\/prirucka\/ako-nastavit-seo\/"},"modified":"2026-07-31T20:00:54","modified_gmt":"2026-07-31T18:00:54","slug":"ako-nastavit-seo","status":"publish","type":"kb_article","link":"https:\/\/branike.com\/prirucka\/ako-nastavit-seo\/","title":{"rendered":"Ako nastavi\u0165 SEO \u010dl\u00e1nku alebo produktu"},"content":{"rendered":"\n<p class=\"wp-block-branike-text\">Tento \u010dl\u00e1nok je postup, ktor\u00fd prejdete pri ka\u017edom novom \u010dl\u00e1nku alebo produkte. Trv\u00e1 dve a\u017e p\u00e4\u0165 min\u00fat a je to pr\u00e1ca, ktor\u00e1 sa najviac oplat\u00ed urobi\u0165 <strong>pred zverejnen\u00edm<\/strong>, nie po \u0148om.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Kde to n\u00e1jdete<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Pri p\u00edsan\u00ed \u010dl\u00e1nku alebo \u00faprave produktu je vpravo v bo\u010dnom paneli editora <strong>panel Branike SEO<\/strong>. Je tam v\u0161etko potrebn\u00e9: hlavn\u00e9 slovo, titulok, popis, n\u00e1h\u013ead, sk\u00f3re a nastavenia indexovania. Nemus\u00edte nikam odch\u00e1dza\u0165.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 1 \u2014 hlavn\u00e9 slovo<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Hlavn\u00e9 slovo je to, \u010do by \u010dlovek nap\u00edsal do vyh\u013ead\u00e1va\u010da, keby h\u013eadal presne v\u00e1\u0161 obsah. Nie je to n\u00e1zov va\u0161ej firmy a nie je to odborn\u00fd term\u00edn, ktor\u00fd pou\u017e\u00edvate interne.<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>P\u00ed\u0161te tak, ako hovor\u00ed z\u00e1kazn\u00edk.<\/strong> \u201eOprava pr\u00e1\u010dky Bratislava&#8220;, nie \u201eservisn\u00e9 z\u00e1sahy bielej techniky&#8220;.<\/li>\n\n\n<li><strong>Jedno slovo na jednu str\u00e1nku.<\/strong> Ak m\u00e1te dve, s\u00fa to dve str\u00e1nky.<\/li>\n\n\n<li><strong>Dlh\u0161ie spojenie b\u00fdva lep\u0161ie.<\/strong> Na \u201ekurz&#8220; sa nedostanete, na \u201ekurz fotografovania jedla pre re\u0161taur\u00e1cie&#8220; \u00e1no.<\/li>\n\n\n<li><strong>Nepou\u017e\u00edvajte to ist\u00e9 slovo na dvoch str\u00e1nkach.<\/strong> Bud\u00fa si konkurova\u0165 navz\u00e1jom a prehraj\u00fa obe.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">Ke\u010f hlavn\u00e9 slovo nezad\u00e1te, kontroly viazan\u00e9 na\u0148 sa presko\u010dia a sk\u00f3re sa prepo\u010d\u00edta zo zvy\u0161ku \u2014 nedostanete umelo n\u00edzke \u010d\u00edslo.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 2 \u2014 SEO titulok<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Titulok vo v\u00fdsledkoch vyh\u013ead\u00e1vania nie je nadpis \u010dl\u00e1nku. M\u00f4\u017ee by\u0165 in\u00fd a \u010dasto m\u00e1 by\u0165.<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>D\u013a\u017eka 50 a\u017e 60 znakov.<\/strong> Dlh\u0161\u00ed sa ore\u017ee.<\/li>\n\n\n<li><strong>Hlavn\u00e9 slovo \u010do najbli\u017e\u0161ie k za\u010diatku.<\/strong><\/li>\n\n\n<li><strong>S\u013e\u00fabte v\u00fdsledok, nie t\u00e9mu.<\/strong> \u201eAko opravi\u0165 kvapkaj\u00faci koh\u00fatik za 10 min\u00fat&#8220; \u0165ah\u00e1 viac ne\u017e \u201eKvapkaj\u00faci koh\u00fatik&#8220;.<\/li>\n\n\n<li><strong>N\u00e1zov firmy a\u017e na koniec<\/strong>, ak v\u00f4bec. Zaber\u00e1 miesto, ktor\u00e9 pred\u00e1va.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 3 \u2014 meta popis<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Popis je dva riadky pod titulkom. Nezvy\u0161uje poz\u00edciu, ale rozhoduje o tom, \u010di \u010dlovek klikne \u2014 a to je to ist\u00e9, len o krok nesk\u00f4r.<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>D\u013a\u017eka 120 a\u017e 160 znakov.<\/strong><\/li>\n\n\n<li><strong>Nap\u00ed\u0161te, \u010do \u010dlovek na str\u00e1nke n\u00e1jde<\/strong>, nie ak\u00ed ste dobr\u00ed.<\/li>\n\n\n<li><strong>Ukon\u010dite d\u00f4vodom klikn\u00fa\u0165<\/strong> \u2014 cena, term\u00edn, postup, kontrola.<\/li>\n\n\n<li><strong>Ak neviete nap\u00edsa\u0165 lep\u0161\u00ed, nechajte pr\u00e1zdny.<\/strong> Vyh\u013ead\u00e1va\u010d vyberie \u00faryvok z textu a b\u00fdva rozumnej\u0161\u00ed ne\u017e vyn\u00faten\u00e1 veta.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 4 \u2014 adresa str\u00e1nky<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Adresa m\u00e1 by\u0165 kr\u00e1tka, s hlavn\u00fdm slovom a bez zbyto\u010dnost\u00ed. Slovensk\u00e9 znaky a \u010d\u00edsla d\u00e1tumu do nej nepatria.<\/p>\n\n\n<p class=\"wp-block-branike-text\">\ud83d\udd34 <strong>Adresu me\u0148te len pred zverejnen\u00edm.<\/strong> Ak ju men\u00edte pri str\u00e1nke, ktor\u00e1 u\u017e be\u017e\u00ed, mus\u00ed vznikn\u00fa\u0165 presmerovanie \u2014 inak pr\u00eddete o n\u00e1v\u0161tevnos\u0165 aj o poz\u00edciu. Pri zmene v editore na to plugin upozorn\u00ed a presmerovanie vie zalo\u017ei\u0165.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 5 \u2014 obr\u00e1zky<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Ka\u017ed\u00fd obr\u00e1zok potrebuje popis.<\/strong> P\u00ed\u0161e sa pre\u0148, kto obr\u00e1zok nevid\u00ed \u2014 teda pre nevidiacich aj pre vyh\u013ead\u00e1va\u010d. \u201eFotka1&#8243; nie je popis.<\/li>\n\n\n<li><strong>N\u00e1h\u013eadov\u00fd obr\u00e1zok<\/strong> nastavte v\u017edy. Pou\u017eije sa vo v\u00fdpisoch aj pri zdie\u013ean\u00ed.<\/li>\n\n\n<li><strong>Obr\u00e1zok na zdie\u013eanie<\/strong> sa d\u00e1 nastavi\u0165 zvl\u00e1\u0161\u0165. Ak ho nenastav\u00edte, sie\u0165 si vyberie sama a b\u00fdva to ten najmenej vhodn\u00fd.<\/li>\n\n\n<li><strong>Ve\u013ekos\u0165 s\u00faboru<\/strong> \u2014 fotka z mobilu m\u00e1 aj osem megabajtov. Na web patr\u00ed zlomok.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 6 \u2014 prejdite sk\u00f3re obsahu<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Sk\u00f3re je kontroln\u00fd zoznam dvan\u00e1stich vec\u00ed. Neprech\u00e1dzajte ho ako s\u00fa\u0165a\u017e, ale ako zoznam toho, na \u010do sa zabudlo. Naj\u010dastej\u0161ie tri n\u00e1lezy s\u00fa v\u017edy tie ist\u00e9:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Ch\u00fdbaj\u00faci popis obr\u00e1zka.<\/strong><\/li>\n\n\n<li><strong>\u017diadny odkaz na in\u00fa str\u00e1nku v\u00e1\u0161ho webu.<\/strong><\/li>\n\n\n<li><strong>Dva hlavn\u00e9 nadpisy<\/strong> \u2014 b\u00fdva to tak, ke\u010f sa nadpis pou\u017eije na zv\u00e4\u010d\u0161enie p\u00edsma.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 7 \u2014 odkazy vn\u00fatri webu<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Aspo\u0148 jeden odkaz na v\u00e1\u0161 \u010fal\u0161\u00ed obsah patr\u00ed do ka\u017ed\u00e9ho \u010dl\u00e1nku. Pom\u00e1ha to \u010ditate\u013eovi aj vyh\u013ead\u00e1va\u010du pochopi\u0165, ako sa web dr\u017e\u00ed pokope.<\/p>\n\n\n<p class=\"wp-block-branike-text\">V paneli s\u00fa <strong>n\u00e1vrhy, na ktor\u00e9 va\u0161e \u010dl\u00e1nky sa d\u00e1 odk\u00e1za\u0165<\/strong>, tak\u017ee si nemus\u00edte pam\u00e4ta\u0165, \u010do v\u0161etko ste kedy nap\u00edsali. Odkazujte na to, \u010do v texte naozaj s\u00favis\u00ed \u2014 nie na v\u0161etko.<\/p>\n\n\n<p class=\"wp-block-branike-text\">A opa\u010dne: ke\u010f zverejn\u00edte nov\u00fd \u010dl\u00e1nok, n\u00e1jdite dva star\u0161ie a odk\u00e1\u017ete z nich na\u0148. Nov\u00fd obsah, na ktor\u00fd nikde ni\u010d neodkazuje, sa objavuje pomaly.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 8 \u2014 \u010ditate\u013enos\u0165<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Druh\u00e9 sk\u00f3re sa pozer\u00e1 na to, \u010di sa text d\u00e1 \u010d\u00edta\u0165. P\u00e4\u0165 kontrol s jasn\u00fdmi cie\u013emi: veta do osemn\u00e1stich slov, trpn\u00fd rod do desiatich percent, prechodov\u00e9 slov\u00e1 aspo\u0148 v tretine viet, odsek pod stodvadsa\u0165 slov a podnadpis aspo\u0148 na ka\u017ed\u00fdch tristo slov.<\/p>\n\n\n<p class=\"wp-block-branike-text\">Ak je sk\u00f3re n\u00edzke, obvykle sta\u010dia tri z\u00e1sahy: <strong>rozdeli\u0165 dlh\u00e9 vety<\/strong>, <strong>rozseka\u0165 odseky<\/strong> a <strong>prida\u0165 podnadpisy<\/strong>. Text sa t\u00fdm nezjednodu\u0161\u00ed \u2014 spreh\u013eadn\u00ed sa.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 9 \u2014 pr\u00edstupnos\u0165<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Tretie sk\u00f3re kontroluje pou\u017eite\u013enos\u0165 pre ka\u017ed\u00e9ho: poradie nadpisov, popisy obr\u00e1zkov, zmyslupln\u00e9 znenie odkazov. Odkaz \u201ekliknite sem&#8220; je pre \u010d\u00edta\u010dku pre nevidiacich bezcenn\u00fd \u2014 nap\u00ed\u0161te, kam vedie.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 10 \u2014 indexovanie<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Pri niektor\u00fdch str\u00e1nkach je spr\u00e1vne poveda\u0165 vyh\u013ead\u00e1va\u010du, aby ich neindexoval:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u010eakovn\u00e9 str\u00e1nky<\/strong> po odoslan\u00ed formul\u00e1ra alebo objedn\u00e1vky.<\/li>\n\n\n<li><strong>Str\u00e1nky s materi\u00e1lom len pre odberate\u013eov.<\/strong><\/li>\n\n\n<li><strong>Intern\u00e9 a testovacie str\u00e1nky.<\/strong><\/li>\n\n\n<li><strong>Filtrovan\u00e9 v\u00fdpisy<\/strong>, ktor\u00e9 vytv\u00e1raj\u00fa stovky takmer rovnak\u00fdch adries.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">Naopak neindexova\u0165 be\u017en\u00fa str\u00e1nku len preto, \u017ee \u201ee\u0161te nie je hotov\u00e1&#8220;, je zbyto\u010dn\u00e9. Rozpracovan\u00e1 str\u00e1nka, ktor\u00fa nikto nen\u00e1jde, nikdy nedostane \u0161ancu.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">\u0160pecificky pri produktoch<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Nepou\u017e\u00edvajte popis od dod\u00e1vate\u013ea.<\/strong> Ten ist\u00fd text m\u00e1 na weboch aj sto \u010fal\u0161\u00edch predajcov a nikto z nich s n\u00edm neuspeje.<\/li>\n\n\n<li><strong>Nap\u00ed\u0161te, pre koho produkt je a pre koho nie.<\/strong> Odfiltruje to vr\u00e1tenia tovaru.<\/li>\n\n\n<li><strong>Dopl\u0148te parametre<\/strong> \u2014 rozmery, materi\u00e1l, obsah balenia. \u013dudia pod\u013ea nich h\u013eadaj\u00fa.<\/li>\n\n\n<li><strong>Cena, dostupnos\u0165 a hodnotenia<\/strong> sa do \u0161trukt\u00farovan\u00fdch \u00fadajov doplnia samy z e-shopu.<\/li>\n\n\n<li><strong>Vypredan\u00fd produkt nema\u017ete.<\/strong> Str\u00e1nka m\u00e1 poz\u00edciu; dopl\u0148te alternat\u00edvu alebo ju presmerujte.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Na \u010do si da\u0165 pozor<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Neme\u0148te adresu bez presmerovania.<\/strong> Najdrah\u0161ia chyba v celom SEO.<\/li>\n\n\n<li><strong>Nepou\u017e\u00edvajte jedno hlavn\u00e9 slovo na viacer\u00fdch str\u00e1nkach.<\/strong><\/li>\n\n\n<li><strong>Nadpisy nepou\u017e\u00edvajte na ve\u013ekos\u0165 p\u00edsma.<\/strong> Rozb\u00edja to \u0161trukt\u00faru aj pr\u00edstupnos\u0165.<\/li>\n\n\n<li><strong>Neopakujte k\u013e\u00fa\u010dov\u00e9 slovo nasilu.<\/strong> Text sa t\u00fdm zhor\u0161\u00ed a \u00fa\u010dinok je opa\u010dn\u00fd.<\/li>\n\n\n<li><strong>Sk\u00f3re 100 nie je z\u00e1ruka.<\/strong> Je to len to, \u017ee ni\u010d nech\u00fdba.<\/li>\n\n\n<li><strong>Po zverejnen\u00ed sa vr\u00e1\u0165te o mesiac.<\/strong> Vtedy uvid\u00edte, na ak\u00e9 dopyty sa str\u00e1nka naozaj zobrazuje \u2014 a \u010dasto s\u00fa in\u00e9, ne\u017e ste \u010dakali.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">\u010ealej<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/seo-prehlad\/\">SEO a vidite\u013enos\u0165 \u2014 preh\u013ead<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/schema-sitemap\/\">Sch\u00e9ma a mapa str\u00e1nok<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/sprievodca-seo\/\">Kompletn\u00fd sprievodca: Branike SEO<\/a><\/li>\n\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Vypl\u0148te titulok, popis a n\u00e1h\u013ead, aby str\u00e1nka dobre vyzerala vo vyh\u013ead\u00e1van\u00ed aj na soci\u00e1lnych sie\u0165ach.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_bkb_access":"public","_bkb_min_tier":"basic","_bkb_teaser":"","_bkb_featured":false,"_bt_container":"","_bt_sidebar":"","_bt_show_title":"","footnotes":"","_bseo_title":"","_bseo_description":"SEO nastav\u00edte priamo pri \u00faprave str\u00e1nky, produktu \u010di \u010dl\u00e1nku \u2014 v paneli Branike SEO. Postup Pri \u00faprave obsahu n\u00e1jdite panel Branike SEO. Vypl\u0148te SEO titulok (do","_bseo_noindex":"","_bseo_nofollow":"","_bseo_canonical":"","_bseo_og_title":"","_bseo_og_description":"","_bseo_og_image_id":0,"_bseo_og_image_url":"","_bseo_focus_keyword":""},"kb_category":[35],"kb_tag":[],"class_list":["post-6037","kb_article","type-kb_article","status-publish","hentry","kb_category-seo"],"_links":{"self":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6037","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article"}],"about":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/types\/kb_article"}],"author":[{"embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6037\/revisions"}],"predecessor-version":[{"id":6688,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6037\/revisions\/6688"}],"wp:attachment":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/media?parent=6037"}],"wp:term":[{"taxonomy":"kb_category","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_category?post=6037"},{"taxonomy":"kb_tag","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_tag?post=6037"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}