{"id":6030,"date":"2026-07-12T10:01:11","date_gmt":"2026-07-12T08:01:11","guid":{"rendered":"https:\/\/branike.com\/prirucka\/crm-prehlad\/"},"modified":"2026-07-31T22:04:42","modified_gmt":"2026-07-31T20:04:42","slug":"crm-prehlad","status":"publish","type":"kb_article","link":"https:\/\/branike.com\/prirucka\/crm-prehlad\/","title":{"rendered":"\u010co je Branike CRM?"},"content":{"rendered":"\n<p class=\"wp-block-branike-text\">CRM je skratka pre starostlivos\u0165 o vz\u0165ahy so z\u00e1kazn\u00edkmi. V praxi je to <strong>jedno miesto, kde m\u00e1te v\u0161etk\u00fdch \u013eud\u00ed okolo svojho podnikania<\/strong> \u2014 a pri ka\u017edom z nich cel\u00fd pr\u00edbeh: kedy v\u00e1m nap\u00edsal, \u010do si k\u00fapil, na ktor\u00fd term\u00edn pri\u0161iel, ak\u00fd kurz dokon\u010dil a ktor\u00fd e-mail od v\u00e1s otvoril.<\/p>\n\n\n<p class=\"wp-block-branike-text\">Nejak\u00e9 CRM m\u00e1te aj dnes. B\u00fdva rozdelen\u00e9 medzi po\u0161tov\u00fa schr\u00e1nku, tabu\u013eku v po\u010d\u00edta\u010di, pozn\u00e1mky v telef\u00f3ne a hlavu. Funguje to, k\u00fdm m\u00e1te tridsa\u0165 z\u00e1kazn\u00edkov. Pri troch stovk\u00e1ch sa za\u010dne str\u00e1ca\u0165 to najcennej\u0161ie \u2014 <strong>kontext<\/strong>.<\/p>\n\n\n<div class=\"bkv-orbit\">\n<style>\n\n.bkv-orbit *,.bkv-orbit *::before,.bkv-orbit *::after{box-sizing:border-box;margin:0;padding:0;}\n.bkv-orbit{--bkv-bg:#14122A;--bkv-500:#7C3AED;--bkv-400:#8B5CF6;--bkv-300:#A78BFA;--bkv-200:#C4B5FD;--bkv-100:#DDD6FE;--bkv-deep:#2D1B69;--bkv-cap:#A5B4FC;width:100%;max-width:100%;background:var(--bkv-bg);border-radius:20px;padding:44px 24px;position:relative;overflow:hidden;isolation:isolate;contain:paint;box-shadow:0 24px 70px rgba(0,0,0,.25);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;}\n@property --bkvang{ syntax:'<angle>'; initial-value:0deg; inherits:false; }\n.bkv-orbit::before{content:\"\";position:absolute;inset:0;border-radius:20px;padding:2px;z-index:6;pointer-events:none;background:conic-gradient(from var(--bkvang),transparent 0 62%,#C4B5FD 78%,#A78BFA 90%,transparent 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class=\"rings\" viewBox=\"0 0 520 520\" width=\"520\" height=\"520\" aria-hidden=\"true\" focusable=\"false\"><defs><radialGradient id=\"bkvOrbitGlow-crm\" cx=\"50%\" cy=\"50%\" r=\"50%\"><stop offset=\"0%\" stop-color=\"#7C3AED\" stop-opacity=\"0.45\"\/><stop offset=\"100%\" stop-color=\"#7C3AED\" stop-opacity=\"0\"\/><\/radialGradient><\/defs><circle cx=\"260\" cy=\"260\" r=\"250\" fill=\"url(#bkvOrbitGlow-crm)\"\/><g fill=\"#DDD6FE\"><circle class=\"star s1\" cx=\"96\" cy=\"88\" r=\"1.8\"\/><circle class=\"star s2\" cx=\"430\" cy=\"112\" r=\"2.2\"\/><circle class=\"star s3\" cx=\"472\" cy=\"322\" r=\"1.6\"\/><circle class=\"star s4\" cx=\"352\" cy=\"470\" r=\"2\"\/><circle class=\"star s5\" cx=\"128\" cy=\"424\" r=\"1.7\"\/><circle class=\"star s6\" cx=\"44\" cy=\"252\" r=\"2.1\"\/><circle class=\"star s7\" cx=\"300\" cy=\"36\" r=\"1.5\"\/><circle class=\"star s8\" cx=\"200\" cy=\"498\" r=\"1.9\"\/><\/g><g fill=\"none\" stroke=\"#A78BFA\" stroke-opacity=\"0.28\"><circle class=\"r-spin\" cx=\"260\" cy=\"260\" r=\"228\" stroke-dasharray=\"2 10\"\/><circle cx=\"260\" cy=\"260\" r=\"185\"\/><circle class=\"r-rev\" cx=\"260\" cy=\"260\" r=\"130\" stroke-dasharray=\"2 8\"\/><\/g><g stroke=\"#A78BFA\" stroke-opacity=\"0.3\" stroke-width=\"1.5\" stroke-dasharray=\"3 6\"><line x1=\"260\" y1=\"260\" x2=\"260\" y2=\"40\"\/><line x1=\"260\" y1=\"260\" x2=\"415\" y2=\"105\"\/><line x1=\"260\" y1=\"260\" x2=\"480\" y2=\"260\"\/><line x1=\"260\" y1=\"260\" x2=\"415\" y2=\"415\"\/><line x1=\"260\" y1=\"260\" x2=\"260\" y2=\"480\"\/><line x1=\"260\" y1=\"260\" x2=\"105\" y2=\"415\"\/><line x1=\"260\" y1=\"260\" x2=\"40\" y2=\"260\"\/><line x1=\"260\" y1=\"260\" x2=\"105\" y2=\"105\"\/><\/g><g fill=\"none\" stroke-linecap=\"round\"><circle class=\"sweep\" cx=\"260\" cy=\"260\" r=\"185\" stroke=\"#DDD6FE\" stroke-width=\"2.4\" stroke-opacity=\"0.9\" stroke-dasharray=\"70 1093\"\/><circle class=\"sweep2\" cx=\"260\" cy=\"260\" r=\"228\" stroke=\"#C4B5FD\" stroke-width=\"1.8\" stroke-opacity=\"0.55\" stroke-dasharray=\"40 1393\"\/><\/g><g class=\"flows\"><g class=\"flow f1\"><circle cx=\"260\" cy=\"40\" r=\"7\" fill=\"#C4B5FD\" opacity=\"0.28\"\/><circle cx=\"260\" cy=\"40\" r=\"3.4\" fill=\"#EDE9FE\"\/><\/g><g class=\"flow f2\"><circle cx=\"415\" cy=\"105\" r=\"7\" fill=\"#C4B5FD\" opacity=\"0.28\"\/><circle cx=\"415\" cy=\"105\" r=\"3.4\" fill=\"#EDE9FE\"\/><\/g><g class=\"flow f3\"><circle cx=\"480\" cy=\"260\" r=\"7\" fill=\"#C4B5FD\" opacity=\"0.28\"\/><circle cx=\"480\" cy=\"260\" r=\"3.4\" fill=\"#EDE9FE\"\/><\/g><g class=\"flow f4\"><circle cx=\"415\" cy=\"415\" r=\"7\" fill=\"#C4B5FD\" opacity=\"0.28\"\/><circle cx=\"415\" cy=\"415\" r=\"3.4\" fill=\"#EDE9FE\"\/><\/g><g class=\"flow f5\"><circle cx=\"260\" cy=\"480\" r=\"7\" fill=\"#C4B5FD\" opacity=\"0.28\"\/><circle cx=\"260\" cy=\"480\" r=\"3.4\" fill=\"#EDE9FE\"\/><\/g><g class=\"flow f6\"><circle cx=\"105\" cy=\"415\" r=\"7\" fill=\"#C4B5FD\" opacity=\"0.28\"\/><circle cx=\"105\" cy=\"415\" r=\"3.4\" fill=\"#EDE9FE\"\/><\/g><g class=\"flow f7\"><circle cx=\"40\" cy=\"260\" r=\"7\" fill=\"#C4B5FD\" opacity=\"0.28\"\/><circle cx=\"40\" cy=\"260\" r=\"3.4\" fill=\"#EDE9FE\"\/><\/g><g class=\"flow f8\"><circle cx=\"105\" cy=\"105\" r=\"7\" fill=\"#C4B5FD\" opacity=\"0.28\"\/><circle cx=\"105\" cy=\"105\" r=\"3.4\" fill=\"#EDE9FE\"\/><\/g><\/g><g class=\"p1\"><circle cx=\"260\" cy=\"75\" r=\"9\" fill=\"#A78BFA\" opacity=\"0.25\"\/><circle cx=\"260\" cy=\"75\" r=\"5\" fill=\"#DDD6FE\"\/><\/g><g class=\"p2\"><circle cx=\"260\" cy=\"130\" r=\"7\" fill=\"#7C3AED\" opacity=\"0.3\"\/><circle cx=\"260\" cy=\"130\" r=\"4\" fill=\"#A78BFA\"\/><\/g><g class=\"p3\"><circle cx=\"488\" cy=\"260\" r=\"7\" fill=\"#7C3AED\" opacity=\"0.3\"\/><circle cx=\"488\" cy=\"260\" r=\"4\" fill=\"#C4B5FD\"\/><\/g><\/svg>\n<div class=\"core\"><svg viewBox=\"0 0 44 44\" width=\"46\" height=\"46\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"4\" y=\"4\" width=\"36\" height=\"36\" rx=\"10\" fill=\"#ffffff\" fill-opacity=\"0.14\"\/><rect x=\"4.75\" y=\"4.75\" width=\"34.5\" height=\"34.5\" rx=\"9.25\" fill=\"none\" stroke=\"#ffffff\" stroke-opacity=\"0.35\" stroke-width=\"1.5\"\/><rect x=\"12\" y=\"12\" width=\"8.5\" height=\"8.5\" rx=\"2.5\" fill=\"#ffffff\"\/><rect x=\"23.5\" y=\"12\" width=\"8.5\" height=\"8.5\" rx=\"2.5\" fill=\"#ffffff\"\/><rect x=\"12\" y=\"23.5\" width=\"8.5\" height=\"8.5\" rx=\"2.5\" fill=\"#ffffff\"\/><rect x=\"23.5\" y=\"23.5\" width=\"8.5\" height=\"8.5\" rx=\"2.5\" fill=\"#ffffff\"\/><\/svg><b>CRM<\/b><\/div>\n<div class=\"chip c1\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"9\" cy=\"20\" r=\"1.4\"\/><circle cx=\"17\" cy=\"20\" r=\"1.4\"\/><path d=\"M3 4h2l2.4 12h11l1.8-8H7\"\/><\/svg><\/span><b>E-shop<\/b><\/i><\/div>\n<div class=\"chip c2\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"3\" y=\"5\" width=\"18\" height=\"16\" rx=\"2\"\/><path d=\"M3 9h18M8 3v4M16 3v4\"\/><\/svg><\/span><b>Rezerv\u00e1cie<\/b><\/i><\/div>\n<div class=\"chip c3\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 9l9-4 9 4-9 4z\"\/><path d=\"M7 11v4c0 1 2.2 2 5 2s5-1 5-2v-4\"\/><\/svg><\/span><b>Kurzy<\/b><\/i><\/div>\n<div class=\"chip c4\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 8a2 2 0 0 1 2-2h12a2 2 0 0 1 2 2 2 2 0 0 0 0 4 2 2 0 0 0 0 4 2 2 0 0 1-2 2H6a2 2 0 0 1-2-2 2 2 0 0 0 0-4 2 2 0 0 0 0-4z\"\/><\/svg><\/span><b>Podujatia<\/b><\/i><\/div>\n<div class=\"chip c5\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"4\" y=\"3\" width=\"16\" height=\"18\" rx=\"2\"\/><path d=\"M8 8h8M8 12h8M8 16h5\"\/><\/svg><\/span><b>Formul\u00e1re<\/b><\/i><\/div>\n<div class=\"chip c6\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"9\" cy=\"8\" r=\"3\"\/><path d=\"M3 20a6 6 0 0 1 12 0\"\/><path d=\"M16 11a3 3 0 1 0-1.5-5.6\"\/><\/svg><\/span><b>\u010clenstvo<\/b><\/i><\/div>\n<div class=\"chip c7\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M14 3H7a2 2 0 0 0-2 2v14a2 2 0 0 0 2 2h10a2 2 0 0 0 2-2V8z\"\/><path d=\"M14 3v5h5M9 13h6M9 17h4\"\/><\/svg><\/span><b>Fakt\u00fary<\/b><\/i><\/div>\n<div class=\"chip c8\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 11l8-6 8 6\"\/><path d=\"M6 10v9h12v-9\"\/><path d=\"M10 19v-5h4v5\"\/><\/svg><\/span><b>Ubytovanie<\/b><\/i><\/div>\n<\/div>\n<div class=\"cap\"><p>V\u0161etko, \u010do sa na webe stane, sa zap\u00ed\u0161e ku kontaktu<\/p><\/div>\n<\/div>\n\n\n<h2 class=\"wp-block-branike-heading\">Kontakty sa nap\u013a\u0148aj\u00fa samy<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Toto je vec, ktorou sa Branike CRM l\u00ed\u0161i najviac. Nemus\u00edte do\u0148 ni\u010d prepisova\u0165, preto\u017ee ostatn\u00e9 pluginy ekosyst\u00e9mu do\u0148 p\u00ed\u0161u samy. Ka\u017ed\u00fd z t\u00fdchto dejov zalo\u017e\u00ed alebo dopln\u00ed kontakt a zap\u00ed\u0161e sa do jeho \u010dasovej osi:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Objedn\u00e1vka v e-shope<\/strong> \u2014 kontakt dostane hist\u00f3riu n\u00e1kupov aj celkov\u00fa hodnotu, ktor\u00fa u v\u00e1s minul.<\/li>\n\n\n<li><strong>Rezerv\u00e1cia term\u00ednu<\/strong> \u2014 vznik aj zru\u0161enie rezerv\u00e1cie sa premietne do CRM.<\/li>\n\n\n<li><strong>Prihl\u00e1senie na podujatie<\/strong> \u2014 a to obojsmerne: z CRM sa d\u00e1 \u010dloveka prihl\u00e1si\u0165 na webin\u00e1r.<\/li>\n\n\n<li><strong>Zap\u00edsanie do kurzu, dokon\u010den\u00e1 lekcia, dokon\u010den\u00fd kurz<\/strong> \u2014 vid\u00edte, kto sa naozaj u\u010d\u00ed a kto sa zasekol.<\/li>\n\n\n<li><strong>Odoslan\u00fd formul\u00e1r<\/strong> \u2014 dopyt sa nestrat\u00ed v e-maile, ale zalo\u017e\u00ed kontakt so \u0161t\u00edtkom.<\/li>\n\n\n<li><strong>Prihl\u00e1senie na odber<\/strong> z bloku alebo z lead magnetu.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">Vlastn\u00e9 pluginy si vedia zavola\u0165 to ist\u00e9 rozhranie jedinou funkciou, tak\u017ee sa d\u00e1 pripoji\u0165 aj \u010doko\u013evek na mieru. Kontakty sa navy\u0161e daj\u00fa <strong>importova\u0165 z tabu\u013eky<\/strong> alebo <strong>na\u010d\u00edta\u0165 z registrovan\u00fdch pou\u017e\u00edvate\u013eov webu<\/strong>, pri\u010dom syst\u00e9m s\u00e1m spozn\u00e1, kto tam u\u017e je, a nezalo\u017e\u00ed duplicitu.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Karta kontaktu \u2014 \u010do o \u010dloveku viete<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u010casov\u00e1 os<\/strong> v\u0161etk\u00e9ho, \u010do sa s kontaktom stalo, zoraden\u00e1 od najnov\u0161ieho.<\/li>\n\n\n<li><strong>Pozn\u00e1mky<\/strong> \u2014 vlastn\u00e9 z\u00e1pisky, ktor\u00e9 nikam inam nepatria.<\/li>\n\n\n<li><strong>Vlastn\u00e9 polia<\/strong> \u2014 prid\u00e1te si \u00fadaje, ktor\u00e9 potrebuje pr\u00e1ve va\u0161e podnikanie.<\/li>\n\n\n<li><strong>Firmy<\/strong> \u2014 kontakty sa daj\u00fa zoskupi\u0165 pod firmu, \u010do je z\u00e1klad pri predaji firm\u00e1m.<\/li>\n\n\n<li><strong>Klientska zlo\u017eka<\/strong> \u2014 citliv\u00e9 z\u00e1znamy ulo\u017een\u00e9 <strong>\u0161ifrovane<\/strong>, k\u013e\u00fa\u010d je mimo datab\u00e1zy. Pre profesie, kde k z\u00e1kazn\u00edkovi patria \u00fadaje, ktor\u00e9 nesm\u00fa le\u017ea\u0165 v oby\u010dajnom st\u013apci.<\/li>\n\n\n<li><strong>Pripomienky a \u00falohy<\/strong> \u2014 \u201eozva\u0165 sa o t\u00fd\u017ede\u0148&#8220;. Web v\u00e1m to s\u00e1m pripomenie.<\/li>\n\n\n<li><strong>Sk\u00f3re<\/strong> \u2014 \u010d\u00edseln\u00e9 vyjadrenie toho, ako je \u010dlovek zohriaty.<\/li>\n\n\n<li><strong>Hodnota z\u00e1kazn\u00edka<\/strong> \u2014 ko\u013eko u v\u00e1s celkovo minul.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Triedenie: zoznamy, \u0161t\u00edtky a segmenty<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Tri n\u00e1stroje, ktor\u00e9 vyzeraj\u00fa podobne, ale robia ka\u017ed\u00fd nie\u010do in\u00e9. Toto je naj\u010dastej\u0161ie miesto, kde sa za\u010diato\u010dn\u00edk zamot\u00e1:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Zoznam<\/strong> je odberate\u013esk\u00e1 skupina. Do zoznamu sa \u010dlovek prihlasuje a odhlasuje.<\/li>\n\n\n<li><strong>\u0160t\u00edtok<\/strong> je n\u00e1lepka, ktor\u00fa pride\u013eujete vy alebo automatiz\u00e1cia. \u201eZ\u00e1ujem o kurz&#8220;, \u201eVIP&#8220;, \u201ereklam\u00e1cia&#8220;.<\/li>\n\n\n<li><strong>Segment<\/strong> sa nespravuje ru\u010dne \u2014 je to <strong>\u017eiv\u00e1 ot\u00e1zka<\/strong>. \u201eK\u00fapili za viac ne\u017e 200 \u20ac a tri mesiace ni\u010d neotvorili.&#8220; Kto podmienku sp\u013a\u0148a, do segmentu patr\u00ed; kto ju prestane sp\u013a\u0148a\u0165, vypadne. S\u00e1m.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">Segmenty vedia pracova\u0165 aj so spr\u00e1van\u00edm: kto otvoril, kto klikol, kto klikol na konkr\u00e9tny odkaz a kto naopak neklikol za posledn\u00fdch X dn\u00ed. Kontakty sa daj\u00fa <strong>archivova\u0165<\/strong> (odlo\u017ei\u0165 bez mazania) a zmazan\u00e9 id\u00fa do <strong>ko\u0161a<\/strong>, tak\u017ee omyl sa d\u00e1 vr\u00e1ti\u0165.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">E-maily a kampane<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Kampa\u0148 je jednorazov\u00e1 hromadn\u00e1 spr\u00e1va. Okolo nej je cel\u00e1 v\u00fdbava, ktor\u00e1 rozhoduje o tom, \u010di ju niekto uvid\u00ed:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Vizu\u00e1lny editor<\/strong> s pripraven\u00fdmi \u0161abl\u00f3nami a <strong>n\u00e1h\u013eadom<\/strong> pred odoslan\u00edm.<\/li>\n\n\n<li><strong>Testovac\u00ed e-mail<\/strong> sebe, k\u00fdm to od\u00edde v\u0161etk\u00fdm.<\/li>\n\n\n<li><strong>A\/B testovanie<\/strong> \u2014 dve verzie, vyhr\u00e1va t\u00e1 s lep\u0161ou odozvou.<\/li>\n\n\n<li><strong>Pl\u00e1novan\u00e9 odoslanie<\/strong> na konkr\u00e9tny \u010das.<\/li>\n\n\n<li><strong>Opakuj\u00face sa kampane<\/strong> \u2014 denne, t\u00fd\u017edenne, mesa\u010dne alebo vo vlastnom intervale.<\/li>\n\n\n<li><strong>Odosielanie po \u010dastiach cez frontu<\/strong>, aby hosting neodmietol tis\u00edc e-mailov naraz, a s opakovan\u00edm pri do\u010dasnom zlyhan\u00ed.<\/li>\n\n\n<li><strong>Viac odosielate\u013eov<\/strong> \u2014 in\u00e9 meno a adresa pre newsletter a in\u00fa pre podporu.<\/li>\n\n\n<li><strong>Re\u0161pektovanie \u010dasov\u00e9ho p\u00e1sma pr\u00edjemcu<\/strong> \u2014 \u201eo deviatej r\u00e1no&#8220; znamen\u00e1 deviatu u neho.<\/li>\n\n\n<li><strong>Odhad najlep\u0161ieho \u010dasu odoslania<\/strong> pod\u013ea toho, kedy dan\u00fd \u010dlovek e-maily re\u00e1lne otv\u00e1ra.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Automatiz\u00e1cie \u2014 sekvencie a scen\u00e1re<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Sekvencia je s\u00e9ria spr\u00e1v s odstupmi. Klasick\u00e9 priv\u00edtanie nov\u00e9ho odberate\u013ea: uv\u00edtanie hne\u010f, o dva dni najlep\u0161\u00ed \u010dl\u00e1nok, o p\u00e4\u0165 dn\u00ed ponuka. Nastav\u00edte raz a be\u017e\u00ed.<\/p>\n\n\n<p class=\"wp-block-branike-text\">Scen\u00e1r ide \u010falej \u2014 je to <strong>vetviaca sa cesta<\/strong> zostaven\u00e1 vo vizu\u00e1lnom editore. Sp\u00fa\u0161\u0165a\u010dom je nejak\u00fd dej (prihl\u00e1senie, pridanie \u0161t\u00edtku, n\u00e1kup, udalos\u0165 z in\u00e9ho pluginu), potom sa vyhodnot\u00ed podmienka a pod\u013ea nej sa cesta rozdel\u00ed. Kto otvoril, ide v\u013eavo; kto neotvoril, dostane o tri dni pripomienku.<\/p>\n\n\n<p class=\"wp-block-branike-text\">Oba n\u00e1stroje be\u017eia na pozad\u00ed cez pl\u00e1novan\u00e9 \u00falohy webu, tak\u017ee nepotrebuj\u00fa, aby bol niekto prihl\u00e1sen\u00fd.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Rast \u2014 lead magnety a smart linky<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Lead magnet je hodnota v\u00fdmenou za e-mail. CRM ich vie <strong>\u0161es\u0165 druhov<\/strong> a ka\u017ed\u00fd rie\u0161i in\u00fa situ\u00e1ciu:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Stiahnutie s\u00faboru<\/strong> cez odkaz s obmedzenou platnos\u0165ou \u2014 ned\u00e1 sa \u010falej rozposiela\u0165 donekone\u010dna.<\/li>\n\n\n<li><strong>S\u00fabor poslan\u00fd e-mailom<\/strong>, \u010d\u00edm si z\u00e1rove\u0148 over\u00edte, \u017ee adresa je funk\u010dn\u00e1.<\/li>\n\n\n<li><strong>Dvojit\u00e9 potvrdenie<\/strong> \u2014 \u010dlovek mus\u00ed klikn\u00fa\u0165 v e-maile. Pomal\u0161ie, ale zoznam je \u010dist\u00fd.<\/li>\n\n\n<li><strong>Odomknutie videa<\/strong> po zadan\u00ed adresy.<\/li>\n\n\n<li><strong>Registr\u00e1cia na webin\u00e1r<\/strong> prepojen\u00e1 priamo s podujatiami.<\/li>\n\n\n<li><strong>Kv\u00edz<\/strong> s vyhodnoten\u00edm do p\u00e1siem \u2014 \u010dlovek dostane v\u00fdsledok a vy viete, do ktorej skupiny patr\u00ed.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">Formul\u00e1r lead magnetu vie <strong>postupn\u00e9 profilovanie<\/strong>: prv\u00fdkr\u00e1t p\u00fdta len e-mail, pri \u010fal\u0161om stretnut\u00ed jednu dopl\u0148uj\u00facu ot\u00e1zku. Nikdy nie desa\u0165 pol\u00ed\u010dok naraz.<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Smart linky<\/strong> s\u00fa sledovan\u00e9 odkazy. Vid\u00edte, kto na ktor\u00fd klikol \u2014 a klik sa d\u00e1 pou\u017ei\u0165 ako podmienka segmentu alebo sp\u00fa\u0161\u0165a\u010d scen\u00e1ra. Presne v\u010faka tomu viete oslovi\u0165 \u013eud\u00ed, ktor\u00ed si prezerali cenn\u00edk, a nie v\u0161etk\u00fdch.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Analytika a bodovanie<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Sk\u00f3re kontaktu rastie pod\u013ea toho, \u010do \u010dlovek rob\u00ed. Otvoren\u00fd e-mail, kliknutie a n\u00e1kup maj\u00fa r\u00f4znu v\u00e1hu a hodnoty si viete zmeni\u0165. Pod\u013ea sk\u00f3re spadne kontakt do jedn\u00e9ho zo \u0161tyroch p\u00e1siem: <strong>studen\u00fd, vla\u017en\u00fd, hor\u00faci a VIP<\/strong>. Je to jednoduch\u00fd sp\u00f4sob, ako r\u00e1no zisti\u0165, komu m\u00e1 zmysel zavola\u0165.<\/p>\n\n\n<p class=\"wp-block-branike-text\">\u010ealej vid\u00edte \u0161tatistiky kampan\u00ed, <strong>kliknutia po jednotliv\u00fdch odkazoch<\/strong> (nielen s\u00fahrn), celkov\u00fa hodnotu z\u00e1kazn\u00edka a priradenie tr\u017eby ku kampani, ktor\u00e1 k n\u00e1kupu viedla. A raz t\u00fd\u017edenne dostanete varovanie, ak sa va\u0161e doru\u010dovanie za\u010dne kazi\u0165.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Aby e-maily naozaj dorazili<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Najlep\u0161ia kampa\u0148 je zbyto\u010dn\u00e1, ke\u010f skon\u010d\u00ed v nevy\u017eiadanej po\u0161te. Preto je v CRM samostatn\u00e1 vrstva doru\u010dite\u013enosti:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Kontrola nastavenia dom\u00e9ny<\/strong> \u2014 over\u00ed sa, \u010di m\u00e1te spr\u00e1vne z\u00e1znamy, ktor\u00e9 po\u0161tov\u00fdm serverom potvrdzuj\u00fa, \u017ee p\u00ed\u0161ete naozaj vy.<\/li>\n\n\n<li><strong>Odosielanie cez profesion\u00e1lnu slu\u017ebu<\/strong> namiesto hostingovej po\u0161ty. Podporovan\u00fdch je \u0161es\u0165, vyber\u00e1te si pod\u013ea toho, \u010do u\u017e pou\u017e\u00edvate.<\/li>\n\n\n<li><strong>Spracovanie nedoru\u010den\u00fdch spr\u00e1v<\/strong> \u2014 po opakovanom zlyhan\u00ed sa adresa ozna\u010d\u00ed a prestane sa jej p\u00edsa\u0165.<\/li>\n\n\n<li><strong>Zoznam zak\u00e1zan\u00fdch adries<\/strong> \u2014 komu sa nikdy nem\u00e1 p\u00edsa\u0165, bez oh\u013eadu na to, ako sa dostane do zoznamu.<\/li>\n\n\n<li><strong>Prevzatie prev\u00e1dzkov\u00fdch e-mailov webu<\/strong> \u2014 potvrdenia objedn\u00e1vok aj obnova hesla m\u00f4\u017eu \u00eds\u0165 tou istou spo\u013eahlivou cestou.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">GDPR nie je doplnok<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Z\u00e1znam s\u00fahlasu<\/strong> s d\u00e1tumom a sp\u00f4sobom udelenia.<\/li>\n\n\n<li><strong>Export \u00fadajov<\/strong> o osobe na jedno kliknutie, ke\u010f o to po\u017eiada.<\/li>\n\n\n<li><strong>Zmazanie<\/strong> vr\u00e1tane st\u00f4p v podporn\u00fdch tabu\u013ek\u00e1ch.<\/li>\n\n\n<li><strong>Odhl\u00e1senie z odberu funguje v\u017edy<\/strong> \u2014 aj vtedy, ke\u010f je licencia neplatn\u00e1 alebo vypr\u0161an\u00e1. Z\u00e1merne: odhl\u00e1senie je z\u00e1konn\u00e1 povinnos\u0165, nie pr\u00e9miov\u00e1 funkcia.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Ako to zapad\u00e1 do ekosyst\u00e9mu<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Samotn\u00e9 CRM je u\u017eito\u010dn\u00e9. Zauj\u00edmav\u00e9 za\u010dne by\u0165 vtedy, ke\u010f sa na\u0148 napoja ostatn\u00e9 pluginy \u2014 vtedy prestanete robi\u0165 prepisovanie a za\u010dnete robi\u0165 rozhodnutia:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Formul\u00e1r \u2192 kontakt \u2192 sekvencia \u2192 ponuka.<\/strong> Dopyt zo str\u00e1nky spust\u00ed s\u00e9riu spr\u00e1v, ktor\u00e9 by ste inak p\u00edsali ru\u010dne alebo v\u00f4bec.<\/li>\n\n\n<li><strong>Objedn\u00e1vka \u2192 hodnota z\u00e1kazn\u00edka \u2192 segment \u201enak\u00fapil, ml\u010d\u00ed&#8220; \u2192 oslovenie.<\/strong> Ten, kto raz k\u00fapil, je najlacnej\u0161\u00ed \u010fal\u0161\u00ed z\u00e1kazn\u00edk.<\/li>\n\n\n<li><strong>Rezerv\u00e1cia \u2192 pripomienka \u2192 po term\u00edne \u017eiados\u0165 o hodnotenie.<\/strong><\/li>\n\n\n<li><strong>Kurz \u2192 dokon\u010den\u00e1 lekcia \u2192 gratul\u00e1cia a ponuka nadv\u00e4zuj\u00faceho kurzu.<\/strong> Zaseknut\u00fd \u0161tudent dostane povzbudenie.<\/li>\n\n\n<li><strong>Webin\u00e1r \u2192 registr\u00e1cia \u2192 pripomienka \u2192 z\u00e1znam po skon\u010den\u00ed.<\/strong><\/li>\n\n\n<li><strong>Fakt\u00fara a doklady<\/strong> sedia na t\u00fdch ist\u00fdch \u00fadajoch, tak\u017ee sa adresa zad\u00e1va raz.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">\u010co CRM nerob\u00ed<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Nie je to \u00fa\u010dtovn\u00edctvo.<\/strong> Vid\u00edte hodnotu z\u00e1kazn\u00edka, nie \u00fa\u010dtovn\u00fa z\u00e1vierku.<\/li>\n\n\n<li><strong>Nie je to n\u00e1stroj na hromadn\u00e9 oslovovanie nezn\u00e1mych \u013eud\u00ed.<\/strong> K\u00fapen\u00e9 datab\u00e1zy sem nepatria a nebudeme ich podporova\u0165.<\/li>\n\n\n<li><strong>Nenahrad\u00ed va\u0161u telefon\u00e1ciu.<\/strong> Pripomenie ju, nezavol\u00e1 za v\u00e1s.<\/li>\n\n\n<li><strong>Neposiela hromadn\u00e9 spr\u00e1vy do telef\u00f3nu.<\/strong> \u0164a\u017eisko je e-mail.<\/li>\n\n\n<li><strong>Nerozhodne za v\u00e1s, \u010do nap\u00edsa\u0165.<\/strong> Odhadne najlep\u0161\u00ed \u010das odoslania, obsah je na v\u00e1s.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Na \u010do si da\u0165 pozor<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Neza\u010d\u00ednajte importom v\u0161etk\u00e9ho.<\/strong> Nahrajte jeden zoznam, pozrite sa, \u010do sa stalo, a a\u017e potom zvy\u0161ok.<\/li>\n\n\n<li><strong>P\u00fdtajte s\u00fahlas poctivo.<\/strong> Zoznam z\u00edskan\u00fd ne\u010disto sa prejav\u00ed okam\u017eite \u2014 s\u0165a\u017enos\u0165ami a hor\u0161\u00edm doru\u010dovan\u00edm.<\/li>\n\n\n<li><strong>K\u013e\u00fa\u010d ku klientskej zlo\u017eke patr\u00ed do nastaven\u00ed servera, nie do datab\u00e1zy.<\/strong> Bez neho sa za\u0161ifrovan\u00e9 z\u00e1znamy neotvoria, ani n\u00e1m.<\/li>\n\n\n<li><strong>Zoznam, \u0161t\u00edtok a segment nie s\u00fa to ist\u00e9.<\/strong> Kto si to hne\u010f na za\u010diatku ujasn\u00ed, u\u0161etr\u00ed si neskor\u0161ie upratovanie.<\/li>\n\n\n<li><strong>Automatiz\u00e1ciu si najprv vysk\u00fa\u0161ajte na sebe.<\/strong> Scen\u00e1r, ktor\u00fd be\u017e\u00ed na pozad\u00ed, sa d\u00e1 zle nastavi\u0165 ticho.<\/li>\n\n\n<li><strong>Doru\u010dite\u013enos\u0165 vyrie\u0161te pred prvou kampa\u0148ou<\/strong>, nie po nej. Pokazen\u00e1 poves\u0165 odosielate\u013ea sa napr\u00e1vala mesiace.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">\u010ealej<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/ako-pouzivat-crm\/\">Ako pou\u017e\u00edva\u0165 CRM \u2014 kontakty a \u0161t\u00edtky<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/lead-magnet\/\">Lead magnet \u2014 z\u00edskajte e-maily<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/formulare-crm\/\">Formul\u00e1re a CRM<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/sprievodca-crm\/\">Kompletn\u00fd sprievodca: Branike CRM<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/branike-crm-customer-relationship-management\/\">Branike CRM \u2014 predajn\u00e1 str\u00e1nka<\/a><\/li>\n\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Preh\u013ead kontaktov, objedn\u00e1vok a komunik\u00e1cie na jednom mieste, prepojen\u00fd s cel\u00fdm ekosyst\u00e9mom.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_bkb_access":"public","_bkb_min_tier":"basic","_bkb_teaser":"","_bkb_featured":true,"_bt_container":"","_bt_sidebar":"","_bt_show_title":"","footnotes":"","_bseo_title":"","_bseo_description":"Branike CRM zdru\u017euje kontakty, objedn\u00e1vky a komunik\u00e1ciu na jednom mieste. Ka\u017ed\u00fd nov\u00fd z\u00e1kazn\u00edk sa automaticky ulo\u017e\u00ed ako kontakt \u2014 nemus\u00edte ni\u010d prepisova\u0165. Odkia\u013e","_bseo_noindex":"","_bseo_nofollow":"","_bseo_canonical":"","_bseo_og_title":"","_bseo_og_description":"","_bseo_og_image_id":0,"_bseo_og_image_url":"","_bseo_focus_keyword":""},"kb_category":[37],"kb_tag":[],"class_list":["post-6030","kb_article","type-kb_article","status-publish","hentry","kb_category-crm"],"_links":{"self":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6030","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article"}],"about":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/types\/kb_article"}],"author":[{"embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":4,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6030\/revisions"}],"predecessor-version":[{"id":6791,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6030\/revisions\/6791"}],"wp:attachment":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/media?parent=6030"}],"wp:term":[{"taxonomy":"kb_category","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_category?post=6030"},{"taxonomy":"kb_tag","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_tag?post=6030"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}