{"id":6028,"date":"2026-07-12T10:01:11","date_gmt":"2026-07-12T08:01:11","guid":{"rendered":"https:\/\/branike.com\/prirucka\/ako-nastavit-clenstvo\/"},"modified":"2026-07-31T20:18:28","modified_gmt":"2026-07-31T18:18:28","slug":"ako-nastavit-clenstvo","status":"publish","type":"kb_article","link":"https:\/\/branike.com\/prirucka\/ako-nastavit-clenstvo\/","title":{"rendered":"Ako nastavi\u0165 \u010dlensk\u00e9 pl\u00e1ny a skupiny"},"content":{"rendered":"\n<p class=\"wp-block-branike-text\">Tento \u010dl\u00e1nok je postup, ako \u010dlenstvo pre va\u0161ich z\u00e1kazn\u00edkov postavi\u0165 od nuly. Nastavuje sa raz a potom u\u017e len prira\u010fujete obsah a ceny. R\u00e1tajte s hodinou pr\u00e1ce a s t\u00fdm, \u017ee najviac \u010dasu zaberie <strong>rozhodovanie, nie klikanie<\/strong>.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 0 \u2014 rozhodnite, \u010do \u010dlenstvo je<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Toto je jedin\u00e1 \u010das\u0165, ktor\u00fa za v\u00e1s nikto neurob\u00ed. Odpovedzte si na \u0161tyri ot\u00e1zky:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u010co \u010dlen dostane?<\/strong> Obsah, kurzy, lep\u0161ie ceny, prednostn\u00e9 term\u00edny, alebo kombin\u00e1ciu.<\/li>\n\n\n<li><strong>Pre\u010do bude plati\u0165 aj o rok?<\/strong> Ak odpove\u010f neexistuje, \u010dlenstvo nem\u00e1 zmysel a lep\u0161ie je pred\u00e1va\u0165 jednorazovo.<\/li>\n\n\n<li><strong>Ko\u013eko \u00farovn\u00ed naozaj potrebujete?<\/strong> Dve a\u017e tri. P\u00e4\u0165 \u00farovn\u00ed znamen\u00e1, \u017ee sa z\u00e1kazn\u00edk nerozhodne.<\/li>\n\n\n<li><strong>Je to predplatn\u00e9, alebo skupina bez platby?<\/strong> Odpove\u010f b\u00fdva \u201eoboje&#8220; a pr\u00e1ve preto s\u00fa pl\u00e1ny a skupiny oddelen\u00e9.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 1 \u2014 pl\u00e1ny<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Pl\u00e1n je obchodn\u00e1 str\u00e1nka \u010dlenstva: n\u00e1zov, cena a obdobie. Vytvorte len to\u013eko pl\u00e1nov, ko\u013eko naozaj pred\u00e1vate.<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Pomenujte ich zrozumite\u013ene.<\/strong> \u201eZ\u00e1klad&#8220; a \u201ePln\u00fd pr\u00edstup&#8220; funguj\u00fa lep\u0161ie ne\u017e intern\u00e9 skratky.<\/li>\n\n\n<li><strong>Cena ro\u010dn\u00e1 aj mesa\u010dn\u00e1<\/strong> \u2014 ro\u010dn\u00e1 so z\u013eavou zni\u017euje odchodovos\u0165.<\/li>\n\n\n<li><strong>Rozhodnite, \u010do sa stane po skon\u010den\u00ed.<\/strong> Pr\u00edstup okam\u017eite skon\u010d\u00ed, alebo dobehne do konca obdobia.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 2 \u2014 skupiny<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Skupina rie\u0161i pr\u00e1va. Aj ke\u010f pred\u00e1vate len jedno predplatn\u00e9, skupiny sa oplat\u00ed zalo\u017ei\u0165 \u2014 v\u010faka nim viete nesk\u00f4r prida\u0165 v\u00fdnimku bez prestavby.<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Zalo\u017ete skupinu pre ka\u017ed\u00fd pl\u00e1n<\/strong> a k tomu skupiny, ktor\u00e9 s platbou nes\u00favisia: ve\u013ekoodberatelia, partneri, zamestnanci.<\/li>\n\n\n<li><strong>Nastavte prioritu.<\/strong> Rozhoduje vtedy, ke\u010f m\u00e1 \u010dlen dve skupiny s r\u00f4znymi cenami. Bez prior\u00edt je v\u00fdsledok nepreh\u013eadn\u00fd.<\/li>\n\n\n<li><strong>Hierarchiu pou\u017eite striedmo.<\/strong> Podskupina zded\u00ed od nadradenej, \u010do je u\u017eito\u010dn\u00e9 \u2014 a z\u00e1rove\u0148 to najr\u00fdchlej\u0161ie splod\u00ed nepreh\u013eadn\u00fd strom.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 3 \u2014 ako sa \u013eudia do skup\u00edn dostan\u00fa<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>K\u00fapou pl\u00e1nu<\/strong> \u2014 nastavte, ktor\u00e1 skupina sa prirad\u00ed po zaplaten\u00ed.<\/li>\n\n\n<li><strong>Ru\u010dne<\/strong> \u2014 pre partnerov a v\u00fdnimky.<\/li>\n\n\n<li><strong>Automaticky zo segmentu v CRM<\/strong> \u2014 polo\u017e\u00edte ot\u00e1zku (\u201enak\u00fapil za viac ne\u017e X za rok&#8220;) a skupina sa nap\u013a\u0148a sama, pravidelne na pozad\u00ed.<\/li>\n\n\n<li><strong>\u017diados\u0165ou so schv\u00e1len\u00edm<\/strong> \u2014 z\u00e1kazn\u00edk po\u017eiada cez formul\u00e1r, vy schv\u00e1lite. Toto je spr\u00e1vna cesta pre ve\u013ekoobchodn\u00e9 ceny.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">\ud83d\udd34 Automatick\u00fa skupinu z CRM si najprv <strong>pozrite bez toho, aby ste jej dali pr\u00e1va<\/strong>. Zle polo\u017een\u00e1 podmienka vie da\u0165 ve\u013ekoobchodn\u00fa cenu polovici z\u00e1kazn\u00edkov a zist\u00edte to a\u017e z tr\u017eieb.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 4 \u2014 obsah<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Pri \u010dl\u00e1nku, str\u00e1nke, kurze alebo s\u00fabore nastav\u00edte, kto ho vid\u00ed: verejn\u00e9, len prihl\u00e1sen\u00ed, alebo konkr\u00e9tny pl\u00e1n \u010di skupina.<\/p>\n\n\n<p class=\"wp-block-branike-text\">Nechajte \u010das\u0165 obsahu verejn\u00fa. \u010clenstvo, ktor\u00e9ho hodnotu nevidno zvonku, sa pred\u00e1va \u0165a\u017eko \u2014 a zamknut\u00fd obsah zost\u00e1va vidite\u013en\u00fd so z\u00e1mkom pr\u00e1ve preto, aby fungoval ako uk\u00e1\u017eka.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 5 \u2014 ceny v e-shope<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Percentu\u00e1lna z\u013eava pre skupinu<\/strong> \u2014 najr\u00fdchlej\u0161ie nastavenie, plat\u00ed na cel\u00fd katal\u00f3g.<\/li>\n\n\n<li><strong>Pevn\u00e1 cena pre konkr\u00e9tny produkt a skupinu<\/strong> \u2014 pre pr\u00edpady, kde percento nesed\u00ed.<\/li>\n\n\n<li><strong>Pri viacer\u00fdch pravidl\u00e1ch vyhr\u00e1va najni\u017e\u0161ia cena<\/strong> a nikdy nepresiahne verejn\u00fa cenu. Nem\u00f4\u017ee sa teda sta\u0165, \u017ee \u010dlen zaplat\u00ed viac ne\u017e be\u017en\u00fd z\u00e1kazn\u00edk.<\/li>\n\n\n<li><strong>Ceny bez DPH<\/strong> zapnite len pre skupiny, kde to d\u00e1va zmysel \u2014 ve\u013ekoodberate\u013e ich \u010dak\u00e1, be\u017en\u00fd z\u00e1kazn\u00edk sa nimi m\u00e4tie.<\/li>\n\n\n<li><strong>Minim\u00e1lny odber<\/strong> nastavte sumou alebo po\u010dtom kusov, ak ve\u013ekoobchodn\u00e9 ceny podmie\u0148ujete objemom.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 6 \u2014 kurzy, podujatia a rezerv\u00e1cie<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Kurz<\/strong> \u2014 pri kurze ur\u010d\u00edte skupiny, ktor\u00fdch \u010dlenovia do\u0148 maj\u00fa pr\u00edstup.<\/li>\n\n\n<li><strong>Podujatie<\/strong> \u2014 \u010dlensk\u00e1 cena vstupenky, pokojne aj nulov\u00e1.<\/li>\n\n\n<li><strong>Rezerv\u00e1cia<\/strong> \u2014 z\u013eava pre \u010dlenov a term\u00edny dostupn\u00e9 len im.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">V\u0161etko sa p\u00fdta t\u00fdch ist\u00fdch skup\u00edn, tak\u017ee nemus\u00edte ni\u010d nastavova\u0165 dvakr\u00e1t a nem\u00f4\u017ee vznikn\u00fa\u0165 stav, ke\u010f m\u00e1 \u010dlen pr\u00e1vo v jednej \u010dasti webu a v druhej nie.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 7 \u2014 str\u00e1nky pre \u010dlenov<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Prihl\u00e1senie a registr\u00e1cia<\/strong> \u2014 bez nich sa \u010dlenstvo ned\u00e1 pou\u017e\u00edva\u0165.<\/li>\n\n\n<li><strong>Preh\u013ead \u010dlenstva<\/strong> \u2014 \u010do m\u00e1m, dokedy to plat\u00ed, ako to zru\u0161\u00edm. Toto v\u00e1m u\u0161etr\u00ed najviac ot\u00e1zok.<\/li>\n\n\n<li><strong>Str\u00e1nka s ponukou \u010dlenstva<\/strong> \u2014 porovnanie \u00farovn\u00ed, \u010do je v ktorej, cena, tla\u010didlo. Postav\u00ed sa z hotov\u00e9ho vzoru za desa\u0165 min\u00fat.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 8 \u2014 sk\u00fa\u0161ka na testovacom \u00fa\u010dte<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Zalo\u017ete si druh\u00fd \u00fa\u010det, ktor\u00fd nie je spr\u00e1vca, a prejdite v\u0161etko z poh\u013eadu z\u00e1kazn\u00edka:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Ako ne\u010dlen<\/strong> \u2014 vid\u00edm, \u017ee obsah existuje, a viem, ako sa k nemu dosta\u0165?<\/li>\n\n\n<li><strong>Po k\u00fape<\/strong> \u2014 odomklo sa v\u0161etko, \u010do malo?<\/li>\n\n\n<li><strong>Ceny v e-shope<\/strong> \u2014 sedia a zobrazuj\u00fa sa u\u017e v katal\u00f3gu, nie a\u017e v ko\u0161\u00edku?<\/li>\n\n\n<li><strong>Kurz, podujatie a rezerv\u00e1cia<\/strong> \u2014 plat\u00ed \u010dlensk\u00e1 cena?<\/li>\n\n\n<li><strong>Po skon\u010den\u00ed \u010dlenstva<\/strong> \u2014 zamklo sa to, \u010do sa malo zamkn\u00fa\u0165?<\/li>\n\n\n<li><strong>Na mobile<\/strong> \u2014 vr\u00e1tane prihl\u00e1senia.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 9 \u2014 \u010do sledova\u0165 po spusten\u00ed<\/h2>\n\n\n<p class=\"wp-block-branike-text\">\u010clenstvo sa nespust\u00ed a nezabudne. Prv\u00e9 tri mesiace rozhoduj\u00fa o tom, \u010di z neho bude pr\u00edjem alebo m\u0155tva funkcia. Sledujte \u0161tyri veci:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Ko\u013eko \u013eud\u00ed \u010dlenstvo zru\u0161\u00ed v prvom mesiaci.<\/strong> Vysok\u00e9 \u010d\u00edslo znamen\u00e1, \u017ee s\u013eub na predajnej str\u00e1nke nesed\u00ed s t\u00fdm, \u010do \u010dlen dostal.<\/li>\n\n\n<li><strong>\u010ci sa \u010dlenovia do obsahu v\u00f4bec vracaj\u00fa.<\/strong> Kto sa neprihl\u00e1si, o mesiac zru\u0161\u00ed. Toto je najskor\u0161\u00ed varovn\u00fd sign\u00e1l, ak\u00fd m\u00e1te.<\/li>\n\n\n<li><strong>Ktor\u00e1 \u00farove\u0148 sa pred\u00e1va.<\/strong> Ak si nikto neberie vy\u0161\u0161iu, bu\u010f je predra\u017een\u00e1, alebo v nej nie je ni\u010d, \u010do by \u010dlovek naozaj chcel.<\/li>\n\n\n<li><strong>Odkia\u013e \u010dlenovia prich\u00e1dzaj\u00fa.<\/strong> Zamknut\u00fd obsah s uk\u00e1\u017ekou b\u00fdva silnej\u0161\u00ed predajca ne\u017e samotn\u00e1 str\u00e1nka s cenn\u00edkom.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">Na oslovenie pou\u017eite CRM: nov\u00e9mu \u010dlenovi po\u0161lite uv\u00edtaciu s\u00e9riu, tomu, kto sa dva t\u00fd\u017edne neprihl\u00e1sil, pripomenutie toho, \u010do mu unik\u00e1, a odch\u00e1dzaj\u00facemu ot\u00e1zku pre\u010do. Odpovede na \u0148u s\u00fa cennej\u0161ie ne\u017e ak\u00fdko\u013evek prieskum.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Na \u010do si da\u0165 pozor<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Nezakladajte p\u00e4tn\u00e1s\u0165 skup\u00edn.<\/strong> Dve a\u017e \u0161tyri sta\u010dia na za\u010diatok.<\/li>\n\n\n<li><strong>Priority nastavte pred spusten\u00edm<\/strong>, nie po prvom spore o cenu.<\/li>\n\n\n<li><strong>Nes\u013eubujte v pl\u00e1ne obsah, ktor\u00fd e\u0161te neexistuje.<\/strong> Prv\u00fd mesiac je najhor\u0161\u00ed \u010das na sklamanie.<\/li>\n\n\n<li><strong>Zmeny cien existuj\u00facim \u010dlenom oznamujte dopredu.<\/strong><\/li>\n\n\n<li><strong>\u010clenstvo mus\u00ed \u00eds\u0165 zru\u0161i\u0165.<\/strong> Zru\u0161enie schovan\u00e9 na \u0161tyri kliknutia sa vr\u00e1ti ako s\u0165a\u017enos\u0165, nie ako udr\u017ean\u00fd z\u00e1kazn\u00edk.<\/li>\n\n\n<li><strong>Z\u00e1znam zmien \u010dlenstiev je v\u00e1\u0161 d\u00f4kaz.<\/strong> Pri spore o priznan\u00fa cenu je to jedin\u00e1 spo\u013eahliv\u00e1 odpove\u010f.<\/li>\n\n\n<li><strong>Toto nie je va\u0161e \u010dlenstvo v Branike.<\/strong> To sa spravuje vo va\u0161om \u00fa\u010dte a rie\u0161i ho in\u00fd \u010dl\u00e1nok.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">\u010ealej<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/clenstvo-prehlad\/\">\u010clenstvo pre va\u0161ich z\u00e1kazn\u00edkov \u2014 pl\u00e1ny a skupiny<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/clenska-zona-klub\/\">Klub a \u010dlensk\u00e1 z\u00f3na<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/sprievodca-club\/\">Kompletn\u00fd sprievodca: Branike Club<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/predaj-kurzov-clenstvo\/\">Predaj kurzov a \u010dlenstvo<\/a><\/li>\n\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Vytvorte \u00farovne \u010dlenstva, prira\u010fte im obsah a ceny \u2014 krok po kroku.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_bkb_access":"public","_bkb_min_tier":"basic","_bkb_teaser":"","_bkb_featured":false,"_bt_container":"","_bt_sidebar":"","_bt_show_title":"","footnotes":"","_bseo_title":"","_bseo_description":"\u010clensk\u00e9 tiery nastav\u00edte raz a potom u\u017e len prira\u010fujete obsah k \u00farovniam. Postup Otvorte modul Membership. Vytvorte \u00farovne (napr. Basic, Pro, Agency) a ich ceny\/","_bseo_noindex":"","_bseo_nofollow":"","_bseo_canonical":"","_bseo_og_title":"","_bseo_og_description":"","_bseo_og_image_id":0,"_bseo_og_image_url":"","_bseo_focus_keyword":""},"kb_category":[30],"kb_tag":[],"class_list":["post-6028","kb_article","type-kb_article","status-publish","hentry","kb_category-clenstvo"],"_links":{"self":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article"}],"about":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/types\/kb_article"}],"author":[{"embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6028\/revisions"}],"predecessor-version":[{"id":6696,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6028\/revisions\/6696"}],"wp:attachment":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/media?parent=6028"}],"wp:term":[{"taxonomy":"kb_category","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_category?post=6028"},{"taxonomy":"kb_tag","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_tag?post=6028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}