{"id":7291,"date":"2026-08-05T19:34:56","date_gmt":"2026-08-05T17:34:56","guid":{"rendered":"https:\/\/branike.com\/?post_type=kb_article&#038;p=7291"},"modified":"2026-08-05T19:34:56","modified_gmt":"2026-08-05T17:34:56","slug":"smart-links","status":"publish","type":"kb_article","link":"https:\/\/branike.com\/prirucka\/smart-links\/","title":{"rendered":"Smart Links \u2014 odkaz, ktor\u00fd si zapam\u00e4t\u00e1, kto na\u0148 klikol"},"content":{"rendered":"\n<p class=\"wp-block-branike-text\">Be\u017en\u00fd odkaz v newsletteri nie\u010do otvor\u00ed a t\u00fdm to kon\u010d\u00ed. Smart Link okrem toho <strong>prid\u00e1 \u010ditate\u013eovi \u0161t\u00edtok, zarad\u00ed ho do zoznamu alebo ho odtia\u013e vyrad\u00ed<\/strong> \u2014 a a\u017e potom ho pust\u00ed \u010falej.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\">Znie to ako drobnos\u0165. V praxi je to najlacnej\u0161\u00ed sp\u00f4sob, ako zisti\u0165, kto sa o \u010do zauj\u00edma, bez toho, aby ste sa ho na \u010doko\u013evek p\u00fdtali.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Na\u010do je to dobr\u00e9<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">Po\u0161lete newsletter s tromi t\u00e9mami a pri ka\u017edej d\u00e1te Smart Link. Kto klikne na t\u00fa o rezerv\u00e1ci\u00e1ch, dostane \u0161t\u00edtok <code>zaujem-rezervacie<\/code>. O t\u00fd\u017ede\u0148 po\u0161lete ponuku len t\u00fdm, ktor\u00ed ten \u0161t\u00edtok maj\u00fa.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\">Nikoho ste sa nep\u00fdtali, nikto nevyp\u013a\u0148al dotazn\u00edk \u2014 a napriek tomu viete, komu \u010do posla\u0165.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\">\u010eal\u0161ie pou\u017eitia:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u201eToto ma nezauj\u00edma&#8220;<\/strong> v p\u00e4ti\u010dke \u2014 odkaz vyrad\u00ed \u010dloveka zo zoznamu bez toho, aby sa musel odhl\u00e1si\u0165 z cel\u00e9ho odberu.<\/li>\n\n\n<li><strong>Odstup\u0148ovanie z\u00e1ujmu<\/strong> \u2014 kto klikne na cenn\u00edk, dostane in\u00fd \u0161t\u00edtok ne\u017e ten, kto klikne na blog.<\/li>\n\n\n<li><strong>Prihl\u00e1senie jedn\u00fdm klikom<\/strong> \u2014 odkaz prid\u00e1 do zoznamu na podujatie.<\/li>\n\n<\/ul>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Ako sa vytvor\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">V <code>Branike CRM \u2192 Smart Links<\/code> vypln\u00edte tri veci:<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Pole<\/th><th>\u010co do\u0148 patr\u00ed<\/th><\/tr><\/thead><tbody><tr><td><strong>N\u00e1zov<\/strong><\/td><td>pre v\u00e1s, v e-maile ho nikto neuvid\u00ed<\/td><\/tr><tr><td><strong>Cie\u013eov\u00e1 adresa<\/strong><\/td><td>kam sa m\u00e1 \u010ditate\u013e dosta\u0165<\/td><\/tr><tr><td><strong>Akcie pri kliknut\u00ed<\/strong><\/td><td>\u010do sa m\u00e1 s kontaktom sta\u0165<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"wp-block-branike-text\">Akci\u00ed m\u00f4\u017ee by\u0165 viac. Na v\u00fdber s\u00fa \u0161tyri:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Prida\u0165 \u0161t\u00edtok<\/strong><\/li>\n\n\n<li><strong>Odobra\u0165 \u0161t\u00edtok<\/strong><\/li>\n\n\n<li><strong>Zaradi\u0165 do zoznamu<\/strong><\/li>\n\n\n<li><strong>Vyradi\u0165 zo zoznamu<\/strong><\/li>\n\n<\/ul>\n\n\n\n<p class=\"wp-block-branike-text\">Hodnotu zad\u00e1vate <strong>n\u00e1zvom<\/strong> \u0161t\u00edtka alebo zoznamu. Mus\u00ed sedie\u0165 s t\u00fdm, ktor\u00fd u\u017e existuje \u2014 Smart Link nov\u00e9 \u0161t\u00edtky nevytv\u00e1ra. Ak sa n\u00e1zov netraf\u00ed, akcia sa ticho presko\u010d\u00ed a klik len presmeruje.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Dve adresy \u2014 a z\u00e1le\u017e\u00ed, ktor\u00fa pou\u017eijete<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">Po ulo\u017een\u00ed dostanete pri ka\u017edom odkaze <strong>dve tla\u010didl\u00e1 na skop\u00edrovanie<\/strong>:<\/p>\n\n\n\n<p class=\"wp-block-branike-text\"><strong>Kop\u00edrova\u0165 do kampane<\/strong> \u2014 adresa obsahuje navy\u0161e <code>&amp;bcrm_cid={{tracking_token}}<\/code>. To je z\u00e1stupn\u00fd znak, ktor\u00fd sa pri odoslan\u00ed nahrad\u00ed identifik\u00e1torom konkr\u00e9tneho pr\u00edjemcu. <strong>Bez neho CRM nevie, kto klikol, a akcie sa nevykonaj\u00fa.<\/strong><\/p>\n\n\n\n<p class=\"wp-block-branike-text\"><strong>Kop\u00edrova\u0165 bez merania<\/strong> \u2014 \u010dist\u00e1 adresa. Pou\u017eite ju tam, kde pr\u00edjemcu nepozn\u00e1te: tla\u010didlo na webe, pr\u00edspevok na soci\u00e1lnej sieti, QR k\u00f3d.<\/p>\n\n\n\n<p class=\"bkb-callout bkb-callout--info wp-block-paragraph\"><svg class=\"bkb-callout__icon\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 12a9 9 0 1 0 18 0a9 9 0 0 0 -18 0\"\/><path d=\"M12 9h.01\"\/><path d=\"M11 12h1v4h1\"\/><\/svg><span><strong>Toto je naj\u010dastej\u0161ia pr\u00ed\u010dina hl\u00e1senia \u201eSmart Link nefunguje&#8220;.<\/strong> Odkaz presmeruje spr\u00e1vne, po\u010det klikov rastie \u2014 ale \u0161t\u00edtok nikomu nepribudne. Skoro v\u017edy je za t\u00fdm adresa bez <code>bcrm_cid<\/code>.<\/span><\/p>\n\n\n\n<p class=\"wp-block-branike-text\">Z\u00e1stupn\u00fd znak sa nahrad\u00ed <strong>len v kampaniach a sekvenci\u00e1ch CRM<\/strong>. Ak odkaz vlo\u017e\u00edte do e-mailu poslan\u00e9ho odinakia\u013e, zostane v \u0148om doslovn\u00fd text.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">\u010co sa stane po kliknut\u00ed<\/h2>\n\n\n\n<ol class=\"wp-block-list\">\n\n<li><strong>Pripo\u010d\u00edta sa klik<\/strong> \u2014 celkov\u00e9 po\u010d\u00edtadlo rastie v\u017edy, aj ke\u010f je n\u00e1v\u0161tevn\u00edk nezn\u00e1my.<\/li>\n\n\n<li><strong>CRM sa pok\u00fasi rozpozna\u0165 kontakt<\/strong> pod\u013ea identifik\u00e1tora v adrese.<\/li>\n\n\n<li><strong>Ak ho pozn\u00e1<\/strong>, vykonaj\u00fa sa akcie, zap\u00ed\u0161e sa klik k dan\u00e9mu kontaktu a do jeho aktivity pribudne riadok.<\/li>\n\n\n<li><strong>Presmerovanie<\/strong> na cie\u013eov\u00fa adresu.<\/li>\n\n<\/ol>\n\n\n\n<p class=\"wp-block-branike-text\">Krok 4 nastane v\u017edy \u2014 aj ke\u010f kontakt nepozn\u00e1me, aj ke\u010f sa akcia nepodar\u00ed. \u010citate\u013e sa v\u017edy dostane tam, kam chcel. To je z\u00e1mer: meranie nikdy nesmie st\u00e1\u0165 v ceste \u010dloveku.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Kde sa to prejav\u00ed<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\"><strong>V zozname Smart Linkov<\/strong> je po\u010det klikov \u2014 s\u00fahrnne za v\u0161etk\u00fdch.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\"><strong>Na karte kontaktu<\/strong> v jeho aktivite je riadok \u201eSmart Link kliknut\u00fd&#8220; s n\u00e1zvom odkazu. Vid\u00edte teda nielen, ko\u013eko \u013eud\u00ed kliklo, ale aj <strong>kto<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\"><strong>V segmentoch<\/strong> sa d\u00e1 podmienka postavi\u0165 priamo na kliknut\u00ed do konkr\u00e9tneho Smart Linku. To je najsilnej\u0161ia \u010das\u0165: \u201epo\u0161li kampa\u0148 v\u0161etk\u00fdm, ktor\u00ed klikli na cenn\u00edk, ale e\u0161te nek\u00fapili&#8220;.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Na \u010do si da\u0165 pozor<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\"><strong>\u0160t\u00edtok mus\u00ed existova\u0165 vopred.<\/strong> Smart Link ho nevytvor\u00ed. Zalo\u017ete si ho v <code>\u0160t\u00edtky<\/code> a a\u017e potom ho vp\u00ed\u0161te do akcie.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\"><strong>Cie\u013eov\u00e1 adresa sa d\u00e1 zmeni\u0165 kedyko\u013evek.<\/strong> Odkaz zostane rovnak\u00fd, tak\u017ee u\u017e rozposlan\u00e9 e-maily bud\u00fa vies\u0165 na nov\u00fa str\u00e1nku. Hod\u00ed sa to pri kampani, kde sa cie\u013e posunul \u2014 ale aj to znamen\u00e1, \u017ee star\u00fd e-mail m\u00f4\u017ee niekoho privies\u0165 inam, ne\u017e \u010dakal.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\"><strong>Odkaz nem\u00e1 platnos\u0165.<\/strong> Funguje, k\u00fdm ho nezma\u017eete. Kto si e-mail otvor\u00ed o rok, \u0161t\u00edtok dostane tie\u017e.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\"><strong>Zmazanie odkazu zma\u017ee aj hist\u00f3riu klikov.<\/strong> Segmenty postaven\u00e9 na tom kliknut\u00ed prestan\u00fa kohoko\u013evek nach\u00e1dza\u0165. Ak odkaz u\u017e nepou\u017e\u00edvate, rad\u0161ej mu len zme\u0148te cie\u013e, ne\u017e by ste ho mazali.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Kedy Smart Link a kedy nie\u010do in\u00e9<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Chcete vedie\u0165, kto sa o \u010do zauj\u00edma?<\/strong> Smart Link. Ni\u010d in\u00e9 to nesprav\u00ed s takou malou n\u00e1mahou.<\/li>\n\n\n<li><strong>Chcete mera\u0165, ktor\u00fd odkaz v kampani \u0165ah\u00e1?<\/strong> To rob\u00ed CRM samo pri ka\u017edom odkaze \u2014 Smart Link na to nepotrebujete.<\/li>\n\n\n<li><strong>Chcete nie\u010do da\u0165 v\u00fdmenou za e-mail?<\/strong> Lead magnet.<\/li>\n\n\n<li><strong>Chcete na kliknutie spusti\u0165 s\u00e9riu e-mailov?<\/strong> Smart Link, ktor\u00fd prid\u00e1 \u0161t\u00edtok, plus sekvencia so sp\u00fa\u0161\u0165a\u010dom \u201ePribudol tag&#8220; na ten ist\u00fd \u0161t\u00edtok. To je najbe\u017enej\u0161ia dvojica v celom CRM.<\/li>\n\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Be\u017en\u00fd odkaz v newsletteri nie\u010do otvor\u00ed a t\u00fdm to kon\u010d\u00ed. Smart Link okrem toho prid\u00e1 \u010ditate\u013eovi \u0161t\u00edtok, zarad\u00ed ho do zoznamu alebo ho odtia\u013e vyrad\u00ed \u2014 a a\u017e poto\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_bkb_access":"public","_bkb_min_tier":"basic","_bkb_teaser":"","_bkb_featured":false,"_bt_container":"","_bt_sidebar":"","_bt_show_title":"","footnotes":"","_bseo_title":"","_bseo_description":"","_bseo_noindex":"","_bseo_nofollow":"","_bseo_canonical":"","_bseo_og_title":"","_bseo_og_description":"","_bseo_og_image_id":0,"_bseo_og_image_url":"","_bseo_focus_keyword":""},"kb_category":[37],"kb_tag":[],"class_list":["post-7291","kb_article","type-kb_article","status-publish","hentry","kb_category-crm"],"_links":{"self":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/7291","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article"}],"about":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/types\/kb_article"}],"author":[{"embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/7291\/revisions"}],"predecessor-version":[{"id":7292,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/7291\/revisions\/7292"}],"wp:attachment":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/media?parent=7291"}],"wp:term":[{"taxonomy":"kb_category","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_category?post=7291"},{"taxonomy":"kb_tag","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_tag?post=7291"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}