{"id":6032,"date":"2026-07-12T10:01:11","date_gmt":"2026-07-12T08:01:11","guid":{"rendered":"https:\/\/branike.com\/prirucka\/lead-magnet\/"},"modified":"2026-08-15T17:28:27","modified_gmt":"2026-08-15T15:28:27","slug":"lead-magnet","status":"publish","type":"kb_article","link":"https:\/\/branike.com\/prirucka\/lead-magnet\/","title":{"rendered":"Lead magnet \u2014 z\u00edskajte e-maily"},"content":{"rendered":"\n<p class=\"wp-block-branike-text\">Lead magnet je hodnota, ktor\u00fa d\u00e1te v\u00fdmenou za e-mailov\u00fa adresu. Cenn\u00edk, \u0161abl\u00f3na, kontroln\u00fd zoznam, video, kv\u00edz. Funguje preto, lebo men\u00ed nerovn\u00fa v\u00fdmenu na rovn\u00fa: n\u00e1v\u0161tevn\u00edk ned\u00e1va adresu \u201eaby dost\u00e1val novinky&#8220;, ale <strong>za nie\u010do konkr\u00e9tne, \u010do chce teraz<\/strong>.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\">Rozdiel v \u010d\u00edslach b\u00fdva dramatick\u00fd. Pol\u00ed\u010dko \u201eprihl\u00e1ste sa na odber noviniek&#8220; v p\u00e4ti\u010dke napln\u00ed zoznam pomaly. T\u00e1 ist\u00e1 str\u00e1nka s u\u017eito\u010dn\u00fdm dokumentom zbiera adresy denne \u2014 a navy\u0161e viete, <strong>o \u010do presne mal ten \u010dlovek z\u00e1ujem<\/strong>.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Sedem druhov a kedy ktor\u00fd pou\u017ei\u0165<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">CRM vie sedem typov lead magnetov. Nie s\u00fa to varianty toho ist\u00e9ho \u2014 ka\u017ed\u00fd rie\u0161i in\u00fa situ\u00e1ciu.<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Stiahnutie s\u00faboru cez odkaz<\/strong> \u2014 n\u00e1v\u0161tevn\u00edk zad\u00e1 adresu a hne\u010f dostane odkaz na stiahnutie. Najr\u00fdchlej\u0161ie, najmenej trenia. Pre cenn\u00edky, katal\u00f3gy a \u0161abl\u00f3ny, kde v\u00e1m nevad\u00ed, \u017ee adresa nemus\u00ed by\u0165 overen\u00e1.<\/li>\n\n\n\n<li><strong>S\u00fabor poslan\u00fd e-mailom<\/strong> \u2014 \u010dlovek mus\u00ed do schr\u00e1nky, \u010d\u00edm si <strong>over\u00edte, \u017ee adresa je funk\u010dn\u00e1<\/strong>. O nie\u010do pomal\u0161ie, ale zoznam je \u010distej\u0161\u00ed. Pre e-booky a v\u00e4\u010d\u0161ie materi\u00e1ly.<\/li>\n\n\n\n<li><strong>Dvojit\u00e9 potvrdenie<\/strong> \u2014 \u010dlovek dostane e-mail a mus\u00ed klikn\u00fa\u0165 na potvrdenie, a\u017e potom sa mu materi\u00e1l spr\u00edstupn\u00ed. Najpr\u00edsnej\u0161ia cesta a najlep\u0161\u00ed d\u00f4kaz s\u00fahlasu. Pre newsletter a v\u0161ade tam, kde v\u00e1m z\u00e1le\u017e\u00ed na doru\u010dite\u013enosti.<\/li>\n\n\n\n<li><strong>Odomknutie videa<\/strong> \u2014 video sa prehr\u00e1 a\u017e po zadan\u00ed adresy. Pre uk\u00e1\u017ekov\u00fa lekciu, webin\u00e1rov\u00fd z\u00e1znam alebo n\u00e1vod.<\/li>\n\n\n\n<li><strong>Registr\u00e1cia na webin\u00e1r<\/strong> \u2014 prihl\u00e1\u0161ka sa prepoj\u00ed priamo s podujat\u00edm, tak\u017ee sa \u010dlovek objav\u00ed v zozname prihl\u00e1sen\u00fdch a dostane v\u0161etko, \u010do k podujatiu patr\u00ed.<\/li>\n\n\n\n<li><strong>Kv\u00edz<\/strong> \u2014 n\u00e1v\u0161tevn\u00edk odpovie na ot\u00e1zky, dostane vyhodnotenie a vy viete, do ktorej skupiny patr\u00ed. Najsilnej\u0161\u00ed n\u00e1stroj, ke\u010f m\u00e1te viac typov z\u00e1kazn\u00edkov a chcete ka\u017ed\u00e9mu hovori\u0165 inak.<\/li>\n\n\n\n<li><strong>Z\u013eavov\u00fd k\u00f3d<\/strong> \u2014 n\u00e1v\u0161tevn\u00edk zad\u00e1 adresu a pr\u00edde mu z\u013eavov\u00fd k\u00f3d do v\u00e1\u0161ho obchodu. Pre e-shop, kde je odmenou n\u00e1kup, nie s\u00fabor. <\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Ako to vyzer\u00e1 na str\u00e1nke<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">Do str\u00e1nky vklad\u00e1te lead magnet dvomi blokmi, ktor\u00e9 pracuj\u00fa spolu:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Blok s formul\u00e1rom<\/strong> \u2014 samotn\u00e1 br\u00e1na. Vyzer\u00e1 tak, ako si ju nastav\u00edte: text, popisky pol\u00ed, farba a znenie tla\u010didla.<\/li>\n\n\n\n<li><strong>Blok s chr\u00e1nen\u00fdm obsahom<\/strong> \u2014 do neho vlo\u017e\u00edte hoci\u010do, \u010do vie blokov\u00fd editor. Obsah je skryt\u00fd, k\u00fdm \u010dlovek adresu nezad\u00e1. V\u010faka tomu nemus\u00edte chr\u00e1ni\u0165 len s\u00fabor: skry\u0165 sa d\u00e1 cel\u00e1 \u010das\u0165 str\u00e1nky.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-branike-text\">Prakticky to znamen\u00e1, \u017ee jeden lead magnet dok\u00e1\u017ee obsl\u00fa\u017ei\u0165 cel\u00fa vstupn\u00fa str\u00e1nku \u2014 text nad br\u00e1nou l\u00e1ka, obsah pod \u0148ou sa odomkne. Nepotrebujete na to samostatn\u00fa str\u00e1nku s po\u010fakovan\u00edm, hoci ju, samozrejme, m\u00f4\u017eete ma\u0165.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Odkaz na stiahnutie m\u00e1 obmedzen\u00fa platnos\u0165<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">S\u00fabor sa nespr\u00edstup\u0148uje priamou adresou, ale <strong>jednorazov\u00fdm odkazom s obmedzenou platnos\u0165ou<\/strong>. Ko\u013eko hod\u00edn odkaz plat\u00ed, si nastav\u00edte pri ka\u017edom lead magnete zvl\u00e1\u0161\u0165.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\">D\u00f4vod je praktick\u00fd: priamy odkaz na s\u00fabor sa raz objav\u00ed v diskusii alebo v skupine a od tej chv\u00edle materi\u00e1l dost\u00e1va ka\u017ed\u00fd bez toho, aby v\u00e1m nechal adresu. Odkaz s platnos\u0165ou tomuto zabr\u00e1ni bez toho, aby otravoval poctiv\u00e9ho n\u00e1v\u0161tevn\u00edka \u2014 ten ho pou\u017eije do p\u00e1r min\u00fat.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\">Pri videu si prehliada\u010d zapam\u00e4t\u00e1, \u017ee pr\u00edstup bol udelen\u00fd, tak\u017ee sa \u010dlovek pri obnoven\u00ed str\u00e1nky nemus\u00ed zapisova\u0165 znova.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Postupn\u00e9 profilovanie<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">Formul\u00e1r s \u00f4smimi pol\u00ed\u010dkami zabije konverziu spo\u013eahlivej\u0161ie ne\u017e zl\u00e1 ponuka. Preto vie CRM p\u00fdta\u0165 \u00fadaje <strong>postupne<\/strong>: prv\u00fdkr\u00e1t len e-mail, pri \u010fal\u0161om stretnut\u00ed jednu dopl\u0148uj\u00facu ot\u00e1zku, o t\u00fd\u017ede\u0148 \u010fal\u0161iu.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\">V\u00fdsledok je, \u017ee o kontakte po tre\u0165om stretnut\u00ed viete meno, firmu aj zameranie \u2014 a on nikdy nevidel dlh\u00fd formul\u00e1r. Toto je jedno z t\u00fdch nastaven\u00ed, ktor\u00e9 ni\u010d nestoj\u00ed a rozdiel je cite\u013en\u00fd.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Kv\u00edz a jeho vyhodnotenie<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">Kv\u00edz je lead magnet, ktor\u00fd d\u00e1va hodnotu u\u017e t\u00fdm, \u017ee sa vyp\u013a\u0148a \u2014 \u010dlovek sa nie\u010do dozvie o sebe. Ot\u00e1zky si zostav\u00edte a k nim ur\u010d\u00edte <strong>p\u00e1sma v\u00fdsledkov<\/strong>: od\u2013do bodov a text, ktor\u00fd sa v danom p\u00e1sme zobraz\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\">V\u00fdsledky sa ukladaj\u00fa, tak\u017ee sa d\u00e1 pozera\u0165 nielen na to, ko\u013eko \u013eud\u00ed kv\u00edz vyplnilo, ale aj ako dopadli. A ke\u010f\u017ee v\u00fdsledok je ulo\u017een\u00fd pri kontakte, d\u00e1 sa na\u0148 naviaza\u0165 \u0161t\u00edtok a pod\u013ea neho posla\u0165 in\u00fa s\u00e9riu spr\u00e1v za\u010diato\u010dn\u00edkovi a in\u00fa pokro\u010dil\u00e9mu.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Webin\u00e1r prepojen\u00fd s podujatiami<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">Webin\u00e1rov\u00fd lead magnet nie je len formul\u00e1r. Prihl\u00e1\u0161ka <strong>skuto\u010dne zap\u00ed\u0161e \u010dloveka na podujatie<\/strong> a prepojenie funguje aj opa\u010dne \u2014 kto sa prihl\u00e1si v podujatiach, objav\u00ed sa v CRM ako kontakt so \u0161t\u00edtkom.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\">V\u010faka tomu m\u00e1te jeden zoznam prihl\u00e1sen\u00fdch bez oh\u013eadu na to, ktorou cestou \u010dlovek pri\u0161iel, a m\u00f4\u017eete na\u0148 naviaza\u0165 pripomienku de\u0148 pred konan\u00edm aj odoslanie z\u00e1znamu po skon\u010den\u00ed.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\"><strong>Aby prihl\u00e1\u0161ka naozaj vznikla, musia plati\u0165 dve podmienky:<\/strong><\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Lead magnet m\u00e1 <strong>vybran\u00e9 podujatie<\/strong>.<\/li>\n\n\n\n<li>Podujatie m\u00e1 <strong>aspo\u0148 jeden akt\u00edvny l\u00edstok<\/strong> \u2014 hoci aj zadarmo. Prihl\u00e1\u0161ka bez l\u00edstka v podujatiach neexistuje.<\/li>\n<\/ol>\n\n\n\n<p class=\"bkb-callout bkb-callout--info wp-block-paragraph\"><svg class=\"bkb-callout__icon\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 12a9 9 0 1 0 18 0a9 9 0 0 0 -18 0\"><\/path><path d=\"M12 9h.01\"><\/path><path d=\"M11 12h1v4h1\"><\/path><\/svg><span>Prihl\u00e1\u0161ka sa zapo\u010d\u00edta do <strong>kapacity<\/strong> podujatia a dostane <strong>potvrdzovac\u00ed k\u00f3d<\/strong>, presne ako keby ju \u010dlovek vyplnil priamo na podujat\u00ed. Ak si ten ist\u00fd \u010dlovek magnet vy\u017eiada druh\u00fdkr\u00e1t, druh\u00e1 prihl\u00e1\u0161ka nevznikne.<\/span><\/p>\n\n\n\n<p class=\"wp-block-branike-text\">Potvrdzovac\u00ed e-mail posiela CRM, a to <strong>len ke\u010f m\u00e1 lead magnet vyplnen\u00fd predmet e-mailu<\/strong>. Nechajte ho pr\u00e1zdny a \u010dlovek bude prihl\u00e1sen\u00fd, ale nedozvie sa to. Do tela sa daj\u00fa vlo\u017ei\u0165 <code>{event_title}<\/code>, <code>{event_date}<\/code> a <code>{event_url}<\/code>.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Z\u013eavov\u00fd k\u00f3d pre e-shop<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">N\u00e1v\u0161tevn\u00edk zad\u00e1 adresu a pr\u00edde mu e-mail so z\u013eavov\u00fdm k\u00f3dom. K\u00f3d sa nikde negeneruje \u2014 po\u0161le sa presne ten, ktor\u00fd ste do lead magnetu nap\u00edsali.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\"><strong>V lead magnete sa nastavuje, KTOR\u00dd k\u00f3d sa po\u0161le. Ko\u013ekokr\u00e1t plat\u00ed, dokedy a na \u010do sa vz\u0165ahuje, sa nastavuje na samotnom kup\u00f3ne vo va\u0161om obchode.<\/strong> CRM z\u013eavu nepo\u010d\u00edta a platnos\u0165 nestr\u00e1\u017ei \u2014 len doru\u010d\u00ed k\u00f3d spr\u00e1vnemu \u010dloveku a zap\u00ed\u0161e, \u017ee si ho vy\u017eiadal. Pole s k\u00f3dom je vo\u013en\u00fd text; ak m\u00e1te WooCommerce, pon\u00fakne v\u00e1m existuj\u00face kup\u00f3ny ako n\u00e1povedu, ale zap\u00edsa\u0165 sa d\u00e1 aj k\u00f3d z in\u00e9ho syst\u00e9mu.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\"><strong>Bez vyplnen\u00e9ho k\u00f3du sa neodo\u0161le ni\u010d<\/strong>, ani e-mail. Je to z\u00e1mer: list s nenahraden\u00fdm <code>{coupon_code}<\/code> vyzer\u00e1 ako porucha a \u010dlovek aj tak nem\u00e1 \u010do pou\u017ei\u0165. Namiesto toho pribudne z\u00e1znam do aktivity kontaktu, kde chybu uvid\u00edte.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\">Ak k tomuto typu zapnete <strong>dvojit\u00e9 potvrdenie<\/strong>, potvrdzovac\u00ed e-mail k\u00f3d <strong>nikdy nenesie<\/strong> \u2014 znak <code>{coupon_code}<\/code> sa z neho odstr\u00e1ni, aj keby ste ho tam ru\u010dne nap\u00edsali. K\u00f3d od\u00edde a\u017e po kliknut\u00ed na potvrdzovac\u00ed odkaz a dovtedy je kontakt v stave <em>\u010dakaj\u00faci<\/em>. Bez tohto pravidla by potvrdzovanie nemalo zmysel: kto zad\u00e1 cudziu adresu, dostal by k\u00f3d bez toho, aby \u010doko\u013evek potvrdil.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">\u010co sa stane po odoslan\u00ed formul\u00e1ra<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">Toto je miesto, kde sa z lead magnetu st\u00e1va syst\u00e9m a nie len s\u00fabor na stiahnutie. Jedno odoslanie spust\u00ed re\u0165az:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Zalo\u017e\u00ed sa kontakt<\/strong> \u2014 alebo sa dopln\u00ed ten, ktor\u00fd u\u017e existuje.<\/li>\n\n\n\n<li><strong>Prid\u00e1 sa \u0161t\u00edtok a zaradenie do zoznamu<\/strong> pod\u013ea toho, \u010do ste pri lead magnete nastavili. Takto sa d\u00e1 presne rozl\u00ed\u0161i\u0165, kto pri\u0161iel za cenn\u00edkom a kto za kurzom.<\/li>\n\n\n\n<li><strong>Spust\u00ed sa sekvencia<\/strong> \u2014 s\u00e9ria spr\u00e1v s odstupmi. Po\u010fakovanie hne\u010f, o dva dni dopl\u0148uj\u00faci materi\u00e1l, o p\u00e4\u0165 dn\u00ed ponuka.<\/li>\n\n\n\n<li><strong>Zap\u00ed\u0161e sa do \u010dasovej osi kontaktu<\/strong>, tak\u017ee o pol roka viete, \u010d\u00edm sa vz\u0165ah za\u010dal.<\/li>\n\n\n\n<li><strong>Pripo\u010d\u00edta sa sk\u00f3re<\/strong> a kontakt sa posunie bli\u017e\u0161ie k tomu, aby ste sa mu venovali osobne.<\/li>\n\n\n\n<li><strong>Zaznamen\u00e1 sa s\u00fahlas<\/strong> s d\u00e1tumom a sp\u00f4sobom udelenia.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-branike-heading\">\u010co da\u0165 do lead magnetu<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">Technika je jednoduch\u0161ia \u010das\u0165. \u0164a\u017e\u0161ie je vymyslie\u0165, \u010do pon\u00faknu\u0165. Osved\u010den\u00e9 je dr\u017ea\u0165 sa troch pravidiel:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Rie\u0161te jeden konkr\u00e9tny probl\u00e9m, nie cel\u00fa oblas\u0165.<\/strong> \u201eKontroln\u00fd zoznam pred spusten\u00edm e-shopu&#8220; funguje lep\u0161ie ne\u017e \u201ePr\u00edru\u010dka o podnikan\u00ed na internete&#8220;.<\/li>\n\n\n\n<li><strong>Nech je pou\u017eite\u013en\u00e9 do desiatich min\u00fat.<\/strong> Materi\u00e1l, ktor\u00fd si \u010dlovek odlo\u017e\u00ed na v\u00edkend, si nepre\u010d\u00edta nikdy.<\/li>\n\n\n\n<li><strong>Nech nadv\u00e4zuje na to, \u010do pred\u00e1vate.<\/strong> Cenn\u00edk kurzov je dobr\u00fd lead magnet pre lektora. Pekn\u00e9 tapety na plochu pril\u00e1kaj\u00fa \u013eud\u00ed, ktor\u00fdm nikdy ni\u010d nepred\u00e1te.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-branike-text\">\u0160abl\u00f3na, kalkula\u010dka, kontroln\u00fd zoznam, vzorov\u00e1 zmluva, cenn\u00edk, uk\u00e1\u017ekov\u00e1 lekcia a kv\u00edz s\u00fa typy, ktor\u00e9 funguj\u00fa takmer v\u017edy.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">\u010co m\u00f4\u017eete nap\u00edsa\u0165 do e-mailu<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">Do predmetu aj tela sa daj\u00fa vlo\u017ei\u0165 z\u00e1stupn\u00e9 znaky. Nahradia sa skuto\u010dn\u00fdmi hodnotami a\u017e pri odoslan\u00ed.<\/p>\n\n\n\n<figure class=\"wp-block-table\"><table><thead><tr><th>Znak<\/th><th>Nahrad\u00ed sa za<\/th><\/tr><\/thead><tbody><tr><td><code>{email}<\/code><\/td><td>adresu n\u00e1v\u0161tevn\u00edka<\/td><\/tr><tr><td><code>{magnet_name}<\/code><\/td><td>n\u00e1zov lead magnetu<\/td><\/tr><tr><td><code>{site_name}<\/code><\/td><td>n\u00e1zov webu<\/td><\/tr><tr><td><code>{site_url}<\/code><\/td><td>adresu webu<\/td><\/tr><tr><td><code>{expiry_hours}<\/code><\/td><td>po\u010det hod\u00edn platnosti odkazu<\/td><\/tr><tr><td><code>{download_url}<\/code><\/td><td>odkaz na stiahnutie <em>(len stiahnutie cez odkaz)<\/em><\/td><\/tr><tr><td><code>{confirm_url}<\/code><\/td><td>potvrdzovac\u00ed odkaz <em>(len dvojit\u00e9 potvrdenie)<\/em><\/td><\/tr><tr><td><code>{gate_url}<\/code><\/td><td>odkaz na str\u00e1nku s videom <em>(len video)<\/em><\/td><\/tr><tr><td><code>{event_title}<\/code>, <code>{event_date}<\/code>, <code>{event_url}<\/code><\/td><td>\u00fadaje o podujat\u00ed <em>(len webin\u00e1r)<\/em><\/td><\/tr><tr><td><code>{coupon_code}<\/code><\/td><td>z\u013eavov\u00fd k\u00f3d <em>(len z\u013eavov\u00fd k\u00f3d; do potvrdzovacieho e-mailu sa nevlo\u017e\u00ed)<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<p class=\"bkb-callout bkb-callout--info wp-block-paragraph\"><svg class=\"bkb-callout__icon\" width=\"22\" height=\"22\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 12a9 9 0 1 0 18 0a9 9 0 0 0 -18 0\"><\/path><path d=\"M12 9h.01\"><\/path><path d=\"M11 12h1v4h1\"><\/path><\/svg><span><strong>Bez <code>{download_url}<\/code> v tele nebude v e-maile odkaz.<\/strong> Toto je naj\u010dastej\u0161ia pr\u00ed\u010dina hl\u00e1senia \u201epri\u0161iel mi e-mail, ale ni\u010d v \u0148om nebolo&#8220;. Ak si telo p\u00ed\u0161ete vlastn\u00e9, znak tam mus\u00ed by\u0165.<\/span><\/p>\n\n\n\n<p class=\"wp-block-branike-text\">Okolo tela sa e\u0161te prid\u00e1 spolo\u010dn\u00e1 hlavi\u010dka a p\u00e4ti\u010dka z nastaven\u00ed CRM, tak\u017ee sa o vizu\u00e1l e-mailu stara\u0165 nemus\u00edte.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Ochrana proti zneu\u017eitiu<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">Formul\u00e1r je verejn\u00fd, preto m\u00e1 limity, ktor\u00e9 nemus\u00edte nastavova\u0165. T\u00e1 ist\u00e1 adresa smie ten ist\u00fd lead magnet vy\u017eiada\u0165 <strong>p\u00e4\u0165kr\u00e1t za hodinu<\/strong>, jedna IP adresa <strong>desa\u0165kr\u00e1t za hodinu<\/strong>, kv\u00edz <strong>trikr\u00e1t za desa\u0165 min\u00fat<\/strong>. Okno je k\u013azav\u00e9 \u2014 ka\u017ed\u00e9 \u010fal\u0161ie odoslanie ho predl\u017euje.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Ako zist\u00edte, \u010di to funguje<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Po\u010det z\u00edskan\u00fdch adries<\/strong> na dan\u00fd lead magnet \u2014 vid\u00edte ho pri ka\u017edom zvl\u00e1\u0161\u0165, tak\u017ee sa d\u00e1 porovna\u0165, ktor\u00fd \u0165ah\u00e1.<\/li>\n\n\n\n<li><strong>Sledovan\u00e9 odkazy<\/strong> v n\u00e1sledn\u00fdch e-mailoch uk\u00e1\u017eu, kto sa naozaj zauj\u00edma, a kto len stiahol a zabudol.<\/li>\n\n\n\n<li><strong>Sk\u00f3re a p\u00e1sma<\/strong> \u2014 ko\u013eko kontaktov sa z lead magnetu dostalo do \u201ehor\u00facich&#8220;.<\/li>\n\n\n\n<li><strong>Priradenie tr\u017eby ku kampani<\/strong> \u2014 \u010di sa z \u013eud\u00ed, ktor\u00ed pri\u0161li za t\u00fdmto materi\u00e1lom, stali z\u00e1kazn\u00edci.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-branike-text\">Ak lead magnet zbiera adresy, ale nikto z nich nikdy nek\u00fapi, chyba nie je v CRM \u2014 je v tom, \u017ee materi\u00e1l l\u00e1ka in\u00e9 publikum, ne\u017e ktor\u00e9mu pred\u00e1vate.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Pr\u00e1vna str\u00e1nka<\/h2>\n\n\n\n<p class=\"wp-block-branike-text\">Adresa z\u00edskan\u00e1 v\u00fdmenou za materi\u00e1l je s\u00fahlas s <strong>doru\u010den\u00edm toho materi\u00e1lu<\/strong>. Ak chcete t\u00fdm ist\u00fdm \u013eu\u010fom nesk\u00f4r posiela\u0165 aj obchodn\u00e9 spr\u00e1vy, mus\u00ed to by\u0165 pri formul\u00e1ri <strong>povedan\u00e9 zrozumite\u013ene a ods\u00fahlasen\u00e9 samostatne<\/strong> \u2014 nie skryt\u00e9 v drobnom p\u00edsme.<\/p>\n\n\n\n<p class=\"wp-block-branike-text\">S\u00fahlas sa uklad\u00e1 s d\u00e1tumom a sp\u00f4sobom udelenia, tak\u017ee viete kedyko\u013evek dolo\u017ei\u0165, ako vznikol. Pri type s dvojit\u00fdm potvrden\u00edm je d\u00f4kaz najsilnej\u0161\u00ed, lebo \u010dlovek musel akt\u00edvne klikn\u00fa\u0165 v e-maile. A odhl\u00e1senie funguje v\u017edy, v ka\u017edom odoslanom e-maile.<\/p>\n\n\n\n<h2 class=\"wp-block-branike-heading\">Na \u010do si da\u0165 pozor<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Nep\u00fdtajte viac, ne\u017e potrebujete.<\/strong> Ka\u017ed\u00e9 pol\u00ed\u010dko navy\u0161e stoj\u00ed konverziu. Na za\u010diatok sta\u010d\u00ed e-mail.<\/li>\n\n\n\n<li><strong>Nes\u013eubujte v nadpise viac, ne\u017e v materi\u00e1li je.<\/strong> Sklaman\u00fd \u010dlovek sa odhl\u00e1si hne\u010f a u\u017e sa nevr\u00e1ti.<\/li>\n\n\n\n<li><strong>Otestujte cel\u00fd postup na sebe<\/strong> \u2014 vr\u00e1tane e-mailu, odkazu a platnosti. Pokazen\u00fd odkaz na stiahnutie zist\u00edte inak a\u017e od nahnevan\u00e9ho n\u00e1v\u0161tevn\u00edka.<\/li>\n\n\n\n<li><strong>Doru\u010dite\u013enos\u0165 vyrie\u0161te sk\u00f4r, ne\u017e lead magnet spust\u00edte.<\/strong> Materi\u00e1l, ktor\u00fd skon\u010d\u00ed v nevy\u017eiadanej po\u0161te, je hor\u0161\u00ed ne\u017e \u017eiadny.<\/li>\n\n\n\n<li><strong>\u0160t\u00edtok nastavte hne\u010f pri zakladan\u00ed.<\/strong> Kontakty bez \u0161t\u00edtku sa sp\u00e4tne rozli\u0161uj\u00fa \u0165a\u017eko.<\/li>\n\n\n\n<li><strong>Kr\u00e1tka platnos\u0165 odkazu potrebuje mieru.<\/strong> Pr\u00edli\u0161 kr\u00e1tka a \u010dlovek, ktor\u00fd si e-mail pre\u010d\u00edta ve\u010der, ostane s pr\u00e1zdnymi rukami.<\/li>\n\n\n\n<li><strong>Nezakladajte desa\u0165 lead magnetov naraz.<\/strong> Jeden dobr\u00fd, ktor\u00fd dotiahnete aj so sekvenciou, prinesie viac ne\u017e p\u00e4\u0165 rozroben\u00fdch.<\/li>\n<\/ul>\n\n\n\n<h2 class=\"wp-block-branike-heading\">\u010ealej<\/h2>\n\n\n\n<ul class=\"wp-block-list\">\n<li><a href=\"https:\/\/branike.com\/prirucka\/crm-prehlad\/\">\u010co je Branike CRM?<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/ako-pouzivat-crm\/\">Ako pou\u017e\u00edva\u0165 CRM \u2014 kontakty a \u0161t\u00edtky<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/formulare-crm\/\">Formul\u00e1re a CRM<\/a><\/li>\n\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/sprievodca-crm\/\">Kompletn\u00fd sprievodca: Branike CRM<\/a><\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Pon\u00faknite e-book, z\u013eavu alebo video v\u00fdmenou za e-mail a budujte datab\u00e1zu kontaktov s GDPR s\u00fahlasom.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_bkb_access":"public","_bkb_min_tier":"basic","_bkb_teaser":"","_bkb_featured":false,"_bt_container":"","_bt_sidebar":"","_bt_show_title":"","footnotes":"","_bseo_title":"","_bseo_description":"Lead magnet je hodnota (e-book, z\u013eava, video) v\u00fdmenou za e-mail. Je to najr\u00fdchlej\u0161\u00ed sp\u00f4sob, ako budova\u0165 datab\u00e1zu kontaktov. Ako to nastavi\u0165 V Branike CRM \u2192 Lead","_bseo_noindex":"","_bseo_nofollow":"","_bseo_canonical":"","_bseo_og_title":"","_bseo_og_description":"","_bseo_og_image_id":0,"_bseo_og_image_url":"","_bseo_focus_keyword":""},"kb_category":[37],"kb_tag":[],"class_list":["post-6032","kb_article","type-kb_article","status-publish","hentry","kb_category-crm"],"_links":{"self":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6032","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article"}],"about":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/types\/kb_article"}],"author":[{"embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":6,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6032\/revisions"}],"predecessor-version":[{"id":7347,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6032\/revisions\/7347"}],"wp:attachment":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/media?parent=6032"}],"wp:term":[{"taxonomy":"kb_category","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_category?post=6032"},{"taxonomy":"kb_tag","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_tag?post=6032"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}