{"id":7289,"date":"2026-08-05T19:13:09","date_gmt":"2026-08-05T17:13:09","guid":{"rendered":"https:\/\/branike.com\/?post_type=kb_article&p=7289"},"modified":"2026-08-05T19:13:09","modified_gmt":"2026-08-05T17:13:09","slug":"sekvencie-a-spustace","status":"publish","type":"kb_article","link":"https:\/\/branike.com\/prirucka\/sekvencie-a-spustace\/","title":{"rendered":"Sekvencie \u2014 s\u00e9ria e-mailov, ktor\u00e1 be\u017e\u00ed sama"},"content":{"rendered":"\n

Kampa\u0148 po\u0161lete raz a v\u0161etk\u00fdm naraz. Sekvencia je in\u00e1: ka\u017ed\u00fd \u010dlovek ju za\u010dne vtedy, ke\u010f sprav\u00ed to, \u010do ste ur\u010dili, a \u010falej si ju odkr\u00e1\u010da vlastn\u00fdm tempom. Po\u010fakovanie hne\u010f, dopl\u0148uj\u00faci materi\u00e1l o dva dni, ponuka o p\u00e4\u0165.<\/p>\n\n\n\n

Tento n\u00e1vod hovor\u00ed, \u010d\u00edm sa sekvencia spust\u00ed<\/strong>, ako sa po\u010d\u00edtaj\u00fa odstupy a \u010do ju zastav\u00ed.<\/p>\n\n\n\n

Zo \u0161iestich sp\u00fa\u0161\u0165a\u010dov si vyber\u00e1te jeden<\/h2>\n\n\n\n

Sp\u00fa\u0161\u0165a\u010d ur\u010duje, kedy \u010dlovek do sekvencie vst\u00fapi<\/strong>. Sekvencia m\u00e1 v\u017edy pr\u00e1ve jeden.<\/p>\n\n\n\n

Sp\u00fa\u0161\u0165a\u010d<\/th>Vst\u00fapi, ke\u010f<\/th>Hodnota<\/th><\/tr><\/thead>
Pribudol tag<\/strong><\/td>kontaktu sa prid\u00e1 tag<\/td>tag, alebo pr\u00e1zdne = ktor\u00fdko\u013evek<\/td><\/tr>
Pribudol do zoznamu<\/strong><\/td>kontakt sa prid\u00e1 do zoznamu<\/td>zoznam, alebo pr\u00e1zdne = ktor\u00fdko\u013evek<\/td><\/tr>
Prihl\u00e1senie formul\u00e1rom<\/strong><\/td>ktoko\u013evek sa prihl\u00e1si<\/td>\u2014<\/td><\/tr>
Spusti\u0165 ru\u010dne<\/strong><\/td>vy ho prid\u00e1te na karte kontaktu<\/td>\u2014<\/td><\/tr>
WooCommerce \u2014 ak\u00fdko\u013evek n\u00e1kup<\/strong><\/td>objedn\u00e1vka je zaplaten\u00e1<\/td>\u2014<\/td><\/tr>
WooCommerce \u2014 konkr\u00e9tny produkt<\/strong><\/td>objedn\u00e1vka obsahuje dan\u00fd produkt<\/td>produkt (povinn\u00e9)<\/em><\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n

<\/svg>Pr\u00e1zdna hodnota pri tagu znamen\u00e1 \u201ektor\u00fdko\u013evek tag“.<\/strong> Znie to pohodlne, ale tak\u00e1to sekvencia vst\u00fapi ka\u017ed\u00e9mu, komu kedy pribudne ak\u00fdko\u013evek tag \u2014 vr\u00e1tane tagov, ktor\u00e9 prid\u00e1va syst\u00e9m s\u00e1m (napr\u00edklad lead-magnet-nazov-magnetu<\/code>). Ak nechcete posiela\u0165 naozaj v\u0161etk\u00fdm, tag vyp\u00ed\u0161te.<\/span><\/p>\n\n\n\n

Pri konkr\u00e9tnom produkte<\/strong> je hodnota povinn\u00e1. Pr\u00e1zdna neznamen\u00e1 \u201ektor\u00fdko\u013evek“ \u2014 na to je samostatn\u00fd sp\u00fa\u0161\u0165a\u010d.<\/p>\n\n\n\n

Ako sa po\u010d\u00edtaj\u00fa odstupy<\/h2>\n\n\n\n

Ka\u017ed\u00fd krok m\u00e1 oneskorenie v hodin\u00e1ch<\/strong>. Po\u010d\u00edta sa od predch\u00e1dzaj\u00faceho kroku<\/strong>, nie od vstupu do sekvencie.<\/p>\n\n\n\n

    \n\n
  • Prv\u00fd krok<\/strong> m\u00f4\u017ee ma\u0165 oneskorenie 0<\/strong> \u2014 od\u00edde pri najbli\u017e\u0161om behu, teda do piatich min\u00fat.<\/li>\n\n\n
  • Druh\u00fd a \u010fal\u0161\u00ed krok m\u00e1 v\u017edy aspo\u0148 hodinu.<\/strong> Aj ke\u010f zad\u00e1te nulu, po\u010d\u00edta sa hodina. Dva e-maily v jednej min\u00fate nikto nechce.<\/li>\n\n<\/ul>\n\n\n\n

    Pr\u00edklad: kroky s oneskoren\u00edm 0 \u2192 48 \u2192 72 znamenaj\u00fa e-mail hne\u010f, druh\u00fd o dva dni a tret\u00ed o tri dni po druhom<\/strong>, teda p\u00e4\u0165 dn\u00ed od za\u010diatku.<\/p>\n\n\n\n

    <\/svg>Kroky sa \u010d\u00edtaj\u00fa pri ka\u017edom behu nanovo.<\/strong> Sekvenciu m\u00f4\u017eete upravova\u0165 za chodu \u2014 ale pozor: poradie krokov je z\u00e1rove\u0148 ukazovate\u013eom, kam kto do\u0161iel. Ak vsuniete nov\u00fd krok doprostred, \u013eudia, ktor\u00ed s\u00fa za n\u00edm, ho presko\u010dia, a t\u00ed pred n\u00edm ho dostan\u00fa. Bezpe\u010dnej\u0161ie je prid\u00e1va\u0165 na koniec.<\/span><\/p>\n\n\n\n

    \u010co sekvenciu zastav\u00ed<\/h2>\n\n\n\n

    Odhl\u00e1senie z odberu.<\/strong> Motor pri ka\u017edom kroku over\u00ed stav kontaktu. Ak nie je prihl\u00e1sen\u00fd<\/em>, sekvenciu zru\u0161\u00ed<\/strong> \u2014 nielen pozastav\u00ed. Sp\u00e4\u0165 sa u\u017e nerozbehne, ani ke\u010f sa \u010dlovek prihl\u00e1si znova.<\/p>\n\n\n\n

    Vy\u010derpanie krokov.<\/strong> Po poslednom e-maile je sekvencia dokon\u010den\u00e1<\/em>.<\/p>\n\n\n\n

    Pozastavenie sekvencie.<\/strong> Prepnutie na pozastaven\u00e1<\/em> zastav\u00ed vstup nov\u00fdch \u013eud\u00ed. Kto u\u017e v nej je, dokon\u010d\u00ed ju.<\/p>\n\n\n\n

    <\/svg>Do tej istej sekvencie vst\u00fapi ka\u017ed\u00fd kontakt iba raz \u2014 nav\u017edy.<\/strong> Nie raz za mesiac, nie raz za kampa\u0148. Ke\u010f ju dokon\u010d\u00ed, druh\u00fdkr\u00e1t ho t\u00e1 ist\u00e1 sekvencia u\u017e nechyt\u00ed, ani keby sp\u00fa\u0161\u0165a\u010d nastal znova. Je to poistka proti nekone\u010dn\u00e9mu kruhu: sekvencia spusten\u00e1 tagom m\u00f4\u017ee vo svojich krokoch prida\u0165 \u010fal\u0161\u00ed tag.<\/span><\/p>\n\n\n\n

    Kedy sa to naozaj odosiela<\/h2>\n\n\n\n

    Sekvencie kontroluje pl\u00e1novan\u00e1 \u00faloha ka\u017ed\u00fdch p\u00e4\u0165 min\u00fat<\/strong>. Jeden beh spracuje najviac 50 krokov<\/strong>, aby str\u00e1nka nepadla na \u010dasov\u00fd limit. Zvy\u0161ok po\u010dk\u00e1 na \u010fal\u0161\u00ed beh.<\/p>\n\n\n\n

    To znamen\u00e1 dve veci:<\/p>\n\n\n\n

      \n\n
    1. Oneskorenie \u201e0 hod\u00edn“ nie je \u201eokam\u017eite“, ale do piatich min\u00fat<\/strong>.<\/li>\n\n\n
    2. Pri ve\u013ek\u00fdch zoznamoch sa odosielanie prirodzene rozlo\u017e\u00ed v \u010dase.<\/li>\n\n<\/ol>\n\n\n\n

      Ak m\u00e1te v nastaveniach CRM hodinov\u00fd limit odoslan\u00fdch e-mailov<\/strong>, plat\u00ed aj tu \u2014 sekvencie a kampane si ho delia.<\/p>\n\n\n\n

      <\/svg>Bez platnej licencie sekvencie nebe\u017eia.<\/strong> Ni\u010d to nehl\u00e1si, len sa ni\u010d nedeje: kontakty do sekvenci\u00ed vstupuj\u00fa, ale e-maily neodch\u00e1dzaj\u00fa. Ak v\u00e1m sekvencia \u201estoj\u00ed“, skontrolujte najprv licenciu.<\/span><\/p>\n\n\n\n

      Ru\u010dn\u00e9 pridanie do sekvencie<\/h2>\n\n\n\n

      Sekvenciu so sp\u00fa\u0161\u0165a\u010dom Spusti\u0165 ru\u010dne<\/strong> na\u0161tartujete na karte kontaktu<\/strong> \u2014 v bloku Sekvencie<\/em> vyberiete a stla\u010d\u00edte Prida\u0165<\/em>.<\/p>\n\n\n\n

      Platia tie ist\u00e9 pravidl\u00e1: kontakt mus\u00ed by\u0165 prihl\u00e1sen\u00fd<\/em>, sekvencia akt\u00edvna<\/em> a do jednej sekvencie sa d\u00e1 prida\u0165 iba raz. Ke\u010f niektor\u00e1 podmienka neplat\u00ed, tla\u010didlo to povie \u2014 nezostane ticho.<\/p>\n\n\n\n

      \u010co nap\u00edsa\u0165 do e-mailov<\/h2>\n\n\n\n

      Predmet aj telo ka\u017ed\u00e9ho kroku prech\u00e1dzaj\u00fa t\u00fdmi ist\u00fdmi z\u00e1stupn\u00fdmi znakmi ako kampane \u2014 meno, e-mail, odhlasovac\u00ed odkaz. Odosielate\u013ea si m\u00f4\u017eete nastavi\u0165 pre ka\u017ed\u00fd krok zvl\u00e1\u0161\u0165<\/strong>; ke\u010f ho nevypln\u00edte, pou\u017eije sa ten z nastaven\u00ed CRM.<\/p>\n\n\n\n

      Ka\u017ed\u00fd odoslan\u00fd aj ne\u00faspe\u0161n\u00fd krok sa zap\u00ed\u0161e do aktivity kontaktu<\/strong>, tak\u017ee pri reklam\u00e1cii viete presne, \u010do komu odi\u0161lo a kedy.<\/p>\n\n\n\n

      Sekvencia, kampa\u0148, alebo funnel?<\/h2>\n\n\n\n
        \n\n
      • Kampa\u0148<\/strong> \u2014 jedna spr\u00e1va, jedno odoslanie, konkr\u00e9tnemu segmentu. Novinka, pozv\u00e1nka, akcia.<\/li>\n\n\n
      • Sekvencia<\/strong> \u2014 s\u00e9ria s odstupmi, ka\u017ed\u00fd si ju za\u010dne s\u00e1m. Uv\u00edtanie, onboarding, dopredaj po n\u00e1kupe.<\/li>\n\n\n
      • Funnel<\/strong> \u2014 vetvenie pod\u013ea spr\u00e1vania. Ke\u010f potrebujete \u201eak otvoril, po\u0161li A, inak B“.<\/li>\n\n<\/ul>\n\n\n\n

        Sekvencia z\u00e1merne nevetv\u00ed<\/strong>. Kroky id\u00fa po sebe v pevnom porad\u00ed. Ak potrebujete podmienky, siahnite po funneli.<\/p>\n\n\n\n

        Tri veci, ktor\u00e9 sa oplat\u00ed nastavi\u0165 hne\u010f<\/h2>\n\n\n\n
          \n\n
        1. Prv\u00fd krok s oneskoren\u00edm 0.<\/strong> Po\u010fakovanie, ktor\u00e9 pr\u00edde do piatich min\u00fat, rob\u00ed v\u00e4\u010d\u0161\u00ed dojem ne\u017e dokonal\u00fd e-mail o dva dni.<\/li>\n\n\n
        2. Tag namiesto pr\u00e1zdnej hodnoty.<\/strong> Presn\u00e9 cielenie od za\u010diatku je jednoduch\u0161ie ne\u017e nesk\u00f4r zis\u0165ova\u0165, komu v\u0161etk\u00e9mu to odi\u0161lo.<\/li>\n\n\n
        3. Posledn\u00fd krok s odkazom, kam \u010falej.<\/strong> Sekvencia, ktor\u00e1 skon\u010d\u00ed do ticha, prem\u00e1rni pozornos\u0165, ktor\u00fa si vybudovala.<\/li>\n\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

          Kampa\u0148 po\u0161lete raz a v\u0161etk\u00fdm naraz. Sekvencia je in\u00e1: ka\u017ed\u00fd \u010dlovek ju za\u010dne vtedy, ke\u010f sprav\u00ed to, \u010do ste ur\u010dili, a \u010falej si ju odkr\u00e1\u010da vlastn\u00fdm tempom. Po\u010fak\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_bkb_access":"public","_bkb_min_tier":"basic","_bkb_teaser":"","_bkb_featured":false,"_bt_container":"","_bt_sidebar":"","_bt_show_title":"","footnotes":"","_bseo_title":"","_bseo_description":"","_bseo_noindex":"","_bseo_nofollow":"","_bseo_canonical":"","_bseo_og_title":"","_bseo_og_description":"","_bseo_og_image_id":0,"_bseo_og_image_url":"","_bseo_focus_keyword":""},"kb_category":[37],"kb_tag":[],"class_list":["post-7289","kb_article","type-kb_article","status-publish","hentry","kb_category-crm"],"_links":{"self":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/7289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article"}],"about":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/types\/kb_article"}],"author":[{"embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/7289\/revisions"}],"predecessor-version":[{"id":7290,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/7289\/revisions\/7290"}],"wp:attachment":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/media?parent=7289"}],"wp:term":[{"taxonomy":"kb_category","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_category?post=7289"},{"taxonomy":"kb_tag","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_tag?post=7289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}