{"id":6109,"date":"2026-07-12T12:00:00","date_gmt":"2026-07-12T10:00:00","guid":{"rendered":"https:\/\/branike.com\/prirucka\/sprievodca-crm\/"},"modified":"2026-07-31T22:20:35","modified_gmt":"2026-07-31T20:20:35","slug":"sprievodca-crm","status":"publish","type":"kb_article","link":"https:\/\/branike.com\/prirucka\/sprievodca-crm\/","title":{"rendered":"Kompletn\u00fd sprievodca: Branike CRM"},"content":{"rendered":"\n<h2 class=\"wp-block-branike-heading\">1. \u010co to je a na \u010do sl\u00fa\u017ei<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Branike CRM je <strong>syst\u00e9m na spr\u00e1vu kontaktov a e-mailov\u00fd marketing<\/strong> priamo vo va\u0161om WordPress webe. Na jednom mieste m\u00e1te z\u00e1kazn\u00edkov a z\u00e1ujemcov, ich hist\u00f3riu, a n\u00e1stroje na to, aby ste s nimi komunikovali a menili ich na z\u00e1kazn\u00edkov:<\/p>\n\n\n<div class=\"bkv-orbit\">\n<style>\n\n.bkv-orbit *,.bkv-orbit *::before,.bkv-orbit *::after{box-sizing:border-box;margin:0;padding:0;}\n.bkv-orbit{--bkv-bg:#14122A;--bkv-500:#7C3AED;--bkv-400:#8B5CF6;--bkv-300:#A78BFA;--bkv-200:#C4B5FD;--bkv-100:#DDD6FE;--bkv-deep:#2D1B69;--bkv-cap:#A5B4FC;width:100%;max-width:100%;background:var(--bkv-bg);border-radius:20px;padding:44px 24px;position:relative;overflow:hidden;isolation:isolate;contain:paint;box-shadow:0 24px 70px rgba(0,0,0,.25);font-family:-apple-system,BlinkMacSystemFont,'Segoe UI',Roboto,sans-serif;}\n@property --bkvang{ syntax:'<angle>'; initial-value:0deg; inherits:false; }\n.bkv-orbit::before{content:\"\";position:absolute;inset:0;border-radius:20px;padding:2px;z-index:6;pointer-events:none;background:conic-gradient(from var(--bkvang),transparent 0 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width=\"520\" height=\"520\" aria-hidden=\"true\" focusable=\"false\"><defs><radialGradient id=\"bkvOrbitGlow-gcrm\" cx=\"50%\" cy=\"50%\" r=\"50%\"><stop offset=\"0%\" stop-color=\"#7C3AED\" stop-opacity=\"0.45\"\/><stop offset=\"100%\" stop-color=\"#7C3AED\" stop-opacity=\"0\"\/><\/radialGradient><\/defs><circle cx=\"260\" cy=\"260\" r=\"250\" fill=\"url(#bkvOrbitGlow-gcrm)\"\/><g fill=\"#DDD6FE\"><circle class=\"star s1\" cx=\"96\" cy=\"88\" r=\"1.8\"\/><circle class=\"star s2\" cx=\"430\" cy=\"112\" r=\"2.2\"\/><circle class=\"star s3\" cx=\"472\" cy=\"322\" r=\"1.6\"\/><circle class=\"star s4\" cx=\"352\" cy=\"470\" r=\"2\"\/><circle class=\"star s5\" cx=\"128\" cy=\"424\" r=\"1.7\"\/><circle class=\"star s6\" cx=\"44\" cy=\"252\" r=\"2.1\"\/><circle class=\"star s7\" cx=\"300\" cy=\"36\" r=\"1.5\"\/><circle class=\"star s8\" cx=\"200\" cy=\"498\" r=\"1.9\"\/><\/g><g fill=\"none\" stroke=\"#A78BFA\" stroke-opacity=\"0.28\"><circle class=\"r-spin\" cx=\"260\" cy=\"260\" r=\"228\" 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fill=\"#EDE9FE\"\/><\/g><g class=\"flow f7\"><circle cx=\"40\" cy=\"260\" r=\"7\" fill=\"#C4B5FD\" opacity=\"0.28\"\/><circle cx=\"40\" cy=\"260\" r=\"3.4\" fill=\"#EDE9FE\"\/><\/g><g class=\"flow f8\"><circle cx=\"105\" cy=\"105\" r=\"7\" fill=\"#C4B5FD\" opacity=\"0.28\"\/><circle cx=\"105\" cy=\"105\" r=\"3.4\" fill=\"#EDE9FE\"\/><\/g><\/g><g class=\"p1\"><circle cx=\"260\" cy=\"75\" r=\"9\" fill=\"#A78BFA\" opacity=\"0.25\"\/><circle cx=\"260\" cy=\"75\" r=\"5\" fill=\"#DDD6FE\"\/><\/g><g class=\"p2\"><circle cx=\"260\" cy=\"130\" r=\"7\" fill=\"#7C3AED\" opacity=\"0.3\"\/><circle cx=\"260\" cy=\"130\" r=\"4\" fill=\"#A78BFA\"\/><\/g><g class=\"p3\"><circle cx=\"488\" cy=\"260\" r=\"7\" fill=\"#7C3AED\" opacity=\"0.3\"\/><circle cx=\"488\" cy=\"260\" r=\"4\" fill=\"#C4B5FD\"\/><\/g><\/svg>\n<div class=\"core\"><svg viewBox=\"0 0 44 44\" width=\"46\" height=\"46\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"4\" y=\"4\" width=\"36\" height=\"36\" rx=\"10\" fill=\"#ffffff\" fill-opacity=\"0.14\"\/><rect x=\"4.75\" y=\"4.75\" width=\"34.5\" height=\"34.5\" rx=\"9.25\" fill=\"none\" stroke=\"#ffffff\" stroke-opacity=\"0.35\" stroke-width=\"1.5\"\/><rect x=\"12\" y=\"12\" width=\"8.5\" height=\"8.5\" rx=\"2.5\" fill=\"#ffffff\"\/><rect x=\"23.5\" y=\"12\" width=\"8.5\" height=\"8.5\" rx=\"2.5\" fill=\"#ffffff\"\/><rect x=\"12\" y=\"23.5\" width=\"8.5\" height=\"8.5\" rx=\"2.5\" fill=\"#ffffff\"\/><rect x=\"23.5\" y=\"23.5\" width=\"8.5\" height=\"8.5\" rx=\"2.5\" fill=\"#ffffff\"\/><\/svg><b>CRM<\/b><\/div>\n<div class=\"chip c1\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"9\" cy=\"8\" r=\"3\"\/><path d=\"M3 20a6 6 0 0 1 12 0\"\/><path d=\"M16 11a3 3 0 1 0-1.5-5.6\"\/><\/svg><\/span><b>Kontakty<\/b><\/i><\/div>\n<div class=\"chip c2\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M3 12V5a2 2 0 0 1 2-2h7l9 9-9 9z\"\/><circle cx=\"8\" cy=\"8\" r=\"1.5\"\/><\/svg><\/span><b>\u0160t\u00edtky<\/b><\/i><\/div>\n<div class=\"chip c3\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><circle cx=\"11\" cy=\"11\" r=\"7\"\/><path d=\"m21 21-4.3-4.3\"\/><\/svg><\/span><b>Segmenty<\/b><\/i><\/div>\n<div class=\"chip c4\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M18 15V10a6 6 0 1 0-12 0v5l-2 3h16z\"\/><path d=\"M10 21h4\"\/><\/svg><\/span><b>Kampane<\/b><\/i><\/div>\n<div class=\"chip c5\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M4 12a8 8 0 0 1 13.7-5.6L20 8\"\/><path d=\"M20 4v4h-4\"\/><path d=\"M20 12a8 8 0 0 1-13.7 5.6L4 16\"\/><path d=\"M4 20v-4h4\"\/><\/svg><\/span><b>Sekvencie<\/b><\/i><\/div>\n<div class=\"chip c6\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"m12 4 2.4 5 5.6.7-4 3.8 1 5.5-5-2.7-5 2.7 1-5.5-4-3.8 5.6-.7z\"\/><\/svg><\/span><b>Lead magnety<\/b><\/i><\/div>\n<div class=\"chip c7\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><path d=\"M19 5 5 19\"\/><circle cx=\"7.5\" cy=\"7.5\" r=\"2.5\"\/><circle cx=\"16.5\" cy=\"16.5\" r=\"2.5\"\/><\/svg><\/span><b>Sk\u00f3re<\/b><\/i><\/div>\n<div class=\"chip c8\"><i><span class=\"ic\"><svg viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"#fff\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" focusable=\"false\"><rect x=\"5\" y=\"10\" width=\"14\" height=\"10\" rx=\"2\"\/><path d=\"M8 10V7a4 4 0 0 1 8 0v3\"\/><\/svg><\/span><b>GDPR<\/b><\/i><\/div>\n<\/div>\n<div class=\"cap\"><p>Kontakty \u00b7 kampane \u00b7 automatiz\u00e1cie<\/p><\/div>\n<\/div>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>kontakty, zoznamy, tagy a pozn\u00e1mky<\/strong>,<\/li>\n\n\n<li><strong>e-mailov\u00e9 kampane<\/strong> a <strong>automatiz\u00e1cie<\/strong> (sekvencie, funnely),<\/li>\n\n\n<li><strong>formul\u00e1re a lead magnety<\/strong> (zber kontaktov v\u00fdmenou za PDF, video, webin\u00e1r, kv\u00edz),<\/li>\n\n\n<li><strong>bodovanie kontaktov<\/strong>, <strong>pripomienky\/\u00falohy<\/strong>, <strong>firmy (B2B)<\/strong> a <strong>GDPR<\/strong> n\u00e1stroje.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">Nahr\u00e1dza kombin\u00e1ciu formul\u00e1rov\u00e9ho pluginu, e-mailov\u00e9ho n\u00e1stroja a tabu\u013eky s kontaktmi \u2014 v\u0161etko ost\u00e1va vo va\u0161om webe, pod va\u0161ou kontrolou.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">2. Pre koho a kedy<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Pre <strong>ka\u017ed\u00e9ho, kto zbiera kontakty a chce s nimi komunikova\u0165<\/strong> \u2014 slu\u017eby, e-shop, kurzy, podujatia. Nasad\u00edte ho, ke\u010f chcete:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li>ma\u0165 z\u00e1kazn\u00edkov a z\u00e1ujemcov <strong>na jednom mieste<\/strong> namiesto v r\u00f4znych n\u00e1strojoch,<\/li>\n\n\n<li><strong>posiela\u0165 newslettery a automatick\u00e9 e-maily<\/strong> (uv\u00edtacie s\u00e9rie, po n\u00e1kupe\u2026),<\/li>\n\n\n<li><strong>zbiera\u0165 kontakty<\/strong> cez formul\u00e1re a lead magnety,<\/li>\n\n\n<li>vidie\u0165, <strong>kto je akt\u00edvny<\/strong> a oplat\u00ed sa mu venova\u0165.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">3. \u010co o\u010dak\u00e1va\u0165 \u2014 a \u010do CRM nerob\u00ed<\/h2>\n\n\n<p class=\"wp-block-branike-text\"><strong>\u010co CRM rob\u00ed:<\/strong> spravuje kontakty, zoznamy, tagy, pozn\u00e1mky; posiela kampane a automatiz\u00e1cie; stavia formul\u00e1re a lead magnety; boduje kontakty; pripom\u00edna \u00falohy; rie\u0161i odhl\u00e1senie a GDPR; prep\u00e1ja sa s WooCommerce, Podujatiami, LMS a rezerv\u00e1ciami.<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>\u010co CRM z\u00e1merne nerob\u00ed:<\/strong><\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>nie je faktura\u010dn\u00fd ani \u00fa\u010dtovn\u00fd syst\u00e9m<\/strong> \u2014 objedn\u00e1vky a fakt\u00fary rie\u0161i WooCommerce + PDF Fakt\u00fary (CRM ich len prepoj\u00ed),<\/li>\n\n\n<li><strong>nie je n\u00e1hrada za ve\u013ek\u00fd extern\u00fd e-mailov\u00fd n\u00e1stroj s mili\u00f3nmi odberate\u013eov<\/strong> \u2014 je stavan\u00fd na weby mal\u00fdch a stredn\u00fdch firiem,<\/li>\n\n\n<li><strong>neposiela e-maily \u201eodnikia\u013e&#8220;<\/strong> \u2014 doru\u010dite\u013enos\u0165 z\u00e1vis\u00ed od spr\u00e1vne nastaven\u00e9ho odosielania (SMTP\/dom\u00e9na).<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">4. In\u0161tal\u00e1cia a licencia<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Branike CRM nain\u0161talujete a aktivujete <strong>cez Branike HUB<\/strong> (n\u00e1vod: <a href=\"https:\/\/branike.com\/prirucka\/prvy-plugin-cez-hub\/\">V\u00e1\u0161 prv\u00fd plugin cez Branike HUB<\/a>) \u2014 licenciu nastav\u00ed HUB. Po aktiv\u00e1cii n\u00e1jdete v \u013eavom menu polo\u017eku <strong>Branike CRM<\/strong>.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">5. R\u00fdchly \u0161tart (3 kroky)<\/h2>\n\n\n<ol class=\"wp-block-list\">\n\n<li>Otvorte <strong>Branike CRM \u2192 Preh\u013ead<\/strong> \u2014 uvid\u00edte z\u00e1kladn\u00fd stav a rozcestn\u00edk.<\/li>\n\n\n<li>Pridajte prv\u00e9 kontakty: bu\u010f ru\u010dne, alebo <strong>importom z CSV<\/strong> (e-mail, meno, tagy, zoznamy).<\/li>\n\n\n<li>Vytvorte si <strong>formul\u00e1r<\/strong> (<code>&#91;bcrm_form&#93;<\/code>) alebo <strong>lead magnet<\/strong> a vlo\u017ete ho na str\u00e1nku \u2014 nov\u00ed z\u00e1ujemcovia sa za\u010dn\u00fa zbiera\u0165 automaticky.<\/li>\n\n<\/ol>\n\n\n<h2 class=\"wp-block-branike-heading\">6. Kde \u010do n\u00e1jdete<\/h2>\n\n\n<p class=\"wp-block-branike-text\">V \u013eavom menu <strong>Branike CRM<\/strong> s\u00fa sekcie pod\u013ea funkci\u00ed:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Preh\u013ead<\/strong> \u2014 s\u00fahrn a rozcestn\u00edk.<\/li>\n\n\n<li><strong>Kontakty<\/strong> \u2014 zoznam kontaktov, detail s hist\u00f3riou, pozn\u00e1mkami, tagmi a sk\u00f3re; zl\u00fa\u010denie duplic\u00edt, archiv\u00e1cia.<\/li>\n\n\n<li><strong>Zoznamy a tagy<\/strong> \u2014 segment\u00e1cia kontaktov.<\/li>\n\n\n<li><strong>Kampane<\/strong> \u2014 e-mailov\u00e9 rozosielky (newslettery).<\/li>\n\n\n<li><strong>Automatiz\u00e1cie (sekvencie a funnely)<\/strong> \u2014 s\u00e9rie e-mailov sp\u00fa\u0161\u0165an\u00e9 udalos\u0165ami (nov\u00fd kontakt, n\u00e1kup\u2026).<\/li>\n\n\n<li><strong>Formul\u00e1re<\/strong> \u2014 nat\u00edvny stavite\u013e formul\u00e1rov, shortcode <code>&#91;bcrm_form&#93;<\/code>, progres\u00edvne profilovanie.<\/li>\n\n\n<li><strong>Lead magnety<\/strong> \u2014 zber kontaktov v\u00fdmenou za obsah (stiahnutie\/PDF\/double-opt-in\/video\/webin\u00e1r\/kv\u00edz).<\/li>\n\n\n<li><strong>Pripomienky \/ \u00falohy<\/strong> \u2014 \u00falohy ku kontaktom s upozornen\u00edm.<\/li>\n\n\n<li><strong>Firmy (B2B)<\/strong> \u2014 evidencia firiem a prepojenie na kontakty.<\/li>\n\n\n<li><strong>Import<\/strong> \u2014 nahranie kontaktov z CSV.<\/li>\n\n\n<li><strong>Nastavenia<\/strong> \u2014 odosielanie e-mailov, GDPR, odhl\u00e1senie (<code>&#91;bcrm_unsubscribe_page&#93;<\/code>), custom polia, webhooky, licencia.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">7. Ako na to \u2014 konkr\u00e9tne \u00falohy<\/h2>\n\n\n<p class=\"wp-block-branike-text\"><strong>Prida\u0165 kontakt ru\u010dne.<\/strong> Kontakty \u2192 Prida\u0165 \u2192 vypl\u0148te e-mail a meno, prira\u010fte tagy\/zoznamy.<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Naimportova\u0165 kontakty z CSV.<\/strong> Import \u2192 nahrajte s\u00fabor so st\u013apcami e-mail, meno, tagy, zoznamy \u2192 potvr\u010fte priradenie.<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Postavi\u0165 formul\u00e1r.<\/strong> Formul\u00e1re \u2192 vytvorte formul\u00e1r \u2192 skop\u00edrujte shortcode <code>&#91;bcrm_form id=\u2026&#93;<\/code> a vlo\u017ete ho na str\u00e1nku (napr. do Branike bloku).<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Spusti\u0165 lead magnet.<\/strong> Lead magnety \u2192 vyberte typ (napr. PDF na stiahnutie) \u2192 nastavte obsah a formul\u00e1r \u2192 vlo\u017ete na str\u00e1nku. Po vyplnen\u00ed sa kontakt ulo\u017e\u00ed a z\u00edska pr\u00edstup.<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Posla\u0165 kampa\u0148.<\/strong> Kampane \u2192 nov\u00e1 \u2192 nap\u00ed\u0161te e-mail \u2192 vyberte zoznam\/segment \u2192 odo\u0161lite alebo napl\u00e1nujte.<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Vytvori\u0165 automatiz\u00e1ciu.<\/strong> Automatiz\u00e1cie \u2192 nov\u00e1 sekvencia\/funnel \u2192 zvo\u013ete sp\u00fa\u0161\u0165a\u010d (napr. \u201enov\u00fd kontakt&#8220;) a kroky (e-maily s odstupom).<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Prida\u0165 pripomienku.<\/strong> V detaile kontaktu \u2192 Pripomienky \u2192 zadajte \u00falohu a term\u00edn \u2014 dostanete upozornenie.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">8. Tipy a dobr\u00e1 prax<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Segmentujte tagmi a zoznamami<\/strong> \u2014 cielen\u00e1 spr\u00e1va m\u00e1 lep\u0161ie v\u00fdsledky ne\u017e hromadn\u00e1.<\/li>\n\n\n<li><strong>Za\u010dnite jednou automatiz\u00e1ciou<\/strong> (uv\u00edtacia s\u00e9ria po prihl\u00e1sen\u00ed) a postupne prid\u00e1vajte.<\/li>\n\n\n<li><strong>Dodr\u017ete GDPR<\/strong> \u2014 pou\u017e\u00edvajte double-opt-in pri lead magnetoch a majte funk\u010dn\u00e9 odhl\u00e1senie.<\/li>\n\n\n<li><strong>Sledujte sk\u00f3re<\/strong> \u2014 kontakty s vysok\u00fdm sk\u00f3re s\u00fa najbli\u017e\u0161ie k n\u00e1kupu; im venujte pozornos\u0165.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">9. Rie\u0161enie probl\u00e9mov<\/h2>\n\n\n<p class=\"wp-block-branike-text\"><strong>E-maily nechodia alebo padaj\u00fa do spamu.<\/strong> Skontrolujte nastavenie odosielania (SMTP\/dom\u00e9na, SPF\/DKIM). CRM e-mail odo\u0161le, ale doru\u010dite\u013enos\u0165 z\u00e1vis\u00ed od konfigur\u00e1cie odosielania.<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Formul\u00e1r nezbiera kontakty.<\/strong> Overte, \u017ee je shortcode <code>&#91;bcrm_form&#93;<\/code> vlo\u017een\u00fd na publikovanej str\u00e1nke a \u017ee formul\u00e1r m\u00e1 cie\u013eov\u00fd zoznam\/tag.<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Kontakt sa ned\u00e1 odhl\u00e1si\u0165.<\/strong> Skontrolujte, \u017ee m\u00e1te nastaven\u00fa str\u00e1nku odhl\u00e1senia (<code>&#91;bcrm_unsubscribe_page&#93;<\/code>) v Nastaveniach.<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Duplicitn\u00e9 kontakty.<\/strong> Pou\u017eite funkciu <strong>zl\u00fa\u010denia<\/strong> v sekcii Kontakty.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">10. S\u00favisiace pluginy a integr\u00e1cie<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>WooCommerce \/ Branike WooKit<\/strong> \u2014 objedn\u00e1vky a z\u00e1kazn\u00edci sa prepoja do CRM, n\u00e1kup zvy\u0161uje sk\u00f3re.<\/li>\n\n\n<li><strong>Branike Podujatia<\/strong> \u2014 registr\u00e1cia na podujatie prid\u00e1 kontakt a tag.<\/li>\n\n\n<li><strong>Branike LMS<\/strong> \u2014 prepojenie kontaktov so \u0161tudentmi kurzov.<\/li>\n\n\n<li><strong>Branike PDF Fakt\u00fary<\/strong> \u2014 faktur\u00e1cia k objedn\u00e1vkam prepojen\u00fdm cez CRM.<\/li>\n\n\n<li><strong>Branike Blocks \u201eChr\u00e1nen\u00fd obsah&#8220;<\/strong> \u2014 lead-magnet pr\u00edstup k zamknut\u00e9mu s\u00faboru.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">11. \u010cast\u00e9 ot\u00e1zky (FAQ)<\/h2>\n\n\n<p class=\"wp-block-branike-text\"><strong>Kde s\u00fa ulo\u017een\u00e9 moje kontakty?<\/strong><\/p>\n\n\n<p class=\"wp-block-branike-text\">Vo va\u0161om webe (va\u0161ej datab\u00e1ze) \u2014 nie u tretej strany. M\u00e1te ich plne pod kontrolou.<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Mus\u00edm plati\u0165 za po\u010det kontaktov ako pri extern\u00fdch n\u00e1strojoch?<\/strong><\/p>\n\n\n<p class=\"wp-block-branike-text\">Nie \u2014 CRM be\u017e\u00ed na va\u0161om webe, nie je viazan\u00fd na po\u010det odberate\u013eov u poskytovate\u013ea.<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Zvl\u00e1dne e-mailov\u00fd marketing aj automatiz\u00e1cie?<\/strong><\/p>\n\n\n<p class=\"wp-block-branike-text\">\u00c1no \u2014 kampane (newslettery) aj automatiz\u00e1cie (sekvencie a funnely sp\u00fa\u0161\u0165an\u00e9 udalos\u0165ami).<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Vie zbiera\u0165 kontakty z formul\u00e1rov?<\/strong><\/p>\n\n\n<p class=\"wp-block-branike-text\">\u00c1no, cez nat\u00edvny stavite\u013e formul\u00e1rov (<code>&#91;bcrm_form&#93;<\/code>) aj cez lead magnety.<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Je to v s\u00falade s GDPR?<\/strong><\/p>\n\n\n<p class=\"wp-block-branike-text\">\u00c1no \u2014 double-opt-in, odhl\u00e1senie, suppression list a n\u00e1stroje na spr\u00e1vu s\u00fahlasov.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">12. Potrebujete pomoc?<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Ak si s CRM neviete rady, <strong>nap\u00ed\u0161te n\u00e1m<\/strong> cez <strong>Branike HUB \u2192 Nahl\u00e1si\u0165 probl\u00e9m<\/strong> alebo na <code>info@branike.com<\/code>.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">S\u00favisiace n\u00e1vody<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/branike.com\/branike-crm-customer-relationship-management\/\"><strong>Branike CRM \u2014 kontakty a kampane<\/strong> \u2014 predajn\u00e1 str\u00e1nka<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/sprievodca-woo\/\">Kompletn\u00fd sprievodca: Branike WooKit (e-shop)<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/kompletny-sprievodca-hub\/\">Kompletn\u00fd sprievodca: Branike HUB<\/a><\/li>\n\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Branike CRM je syst\u00e9m na spr\u00e1vu kontaktov a e-mailov\u00fd marketing priamo vo va\u0161om WordPress webe. Na jednom mieste m\u00e1te z\u00e1kazn\u00edkov a z\u00e1ujemcov, ich hist\u00f3riu, a\u2026<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_bkb_access":"public","_bkb_min_tier":"basic","_bkb_teaser":"","_bkb_featured":true,"_bt_container":"","_bt_sidebar":"","_bt_show_title":"","footnotes":"","_bseo_title":"","_bseo_description":"1. \u010co to je a na \u010do sl\u00fa\u017ei Branike CRM je syst\u00e9m na spr\u00e1vu kontaktov a e-mailov\u00fd marketing priamo vo va\u0161om WordPress webe. Na jednom mieste m\u00e1te z\u00e1kazn\u00edkov a z\u00e1u","_bseo_noindex":"","_bseo_nofollow":"","_bseo_canonical":"","_bseo_og_title":"","_bseo_og_description":"","_bseo_og_image_id":0,"_bseo_og_image_url":"","_bseo_focus_keyword":""},"kb_category":[49],"kb_tag":[],"class_list":["post-6109","kb_article","type-kb_article","status-publish","hentry","kb_category-branike-crm"],"_links":{"self":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6109","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article"}],"about":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/types\/kb_article"}],"author":[{"embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6109\/revisions"}],"predecessor-version":[{"id":6810,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6109\/revisions\/6810"}],"wp:attachment":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/media?parent=6109"}],"wp:term":[{"taxonomy":"kb_category","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_category?post=6109"},{"taxonomy":"kb_tag","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_tag?post=6109"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}