{"id":6034,"date":"2026-07-12T10:01:11","date_gmt":"2026-07-12T08:01:11","guid":{"rendered":"https:\/\/branike.com\/prirucka\/ako-predat-ebook\/"},"modified":"2026-07-31T20:09:35","modified_gmt":"2026-07-31T18:09:35","slug":"ako-predat-ebook","status":"publish","type":"kb_article","link":"https:\/\/branike.com\/prirucka\/ako-predat-ebook\/","title":{"rendered":"Ako preda\u0165 e-book"},"content":{"rendered":"\n<p class=\"wp-block-branike-text\">Tento \u010dl\u00e1nok je konkr\u00e9tny postup od hotov\u00e9ho s\u00faboru po prv\u00fd predaj. Predpoklad\u00e1, \u017ee e-book m\u00e1te nap\u00edsan\u00fd a vyexportovan\u00fd \u2014 v\u0161etko ostatn\u00e9 prejdeme krok za krokom.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 0 \u2014 pripravte s\u00fabory<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>PDF<\/strong> je z\u00e1klad. Skontrolujte, \u010di sa d\u00e1 \u010d\u00edta\u0165 na telef\u00f3ne \u2014 dokument form\u00e1tovan\u00fd na A4 sa na mobile \u010d\u00edta zle.<\/li>\n\n\n<li><strong>EPUB<\/strong> pridajte, ak m\u00e1te \u010ditate\u013eov s \u010d\u00edta\u010dkami. Text sa v \u0148om prisp\u00f4sob\u00ed obrazovke.<\/li>\n\n\n<li><strong>Ve\u013ekos\u0165 s\u00faboru<\/strong> dr\u017ete rozumn\u00fa. Obr\u00e1zky v tla\u010dovej kvalite z e-booku spravia dvestomegabajtov\u00fd s\u00fabor, ktor\u00fd sa na mobiln\u00fdch d\u00e1tach s\u0165ahuje mu\u010divo.<\/li>\n\n\n<li><strong>Ob\u00e1lku<\/strong> pripravte ako samostatn\u00fd obr\u00e1zok \u2014 pou\u017eije sa v e-shope, pri zdie\u013ean\u00ed aj v kni\u017enici z\u00e1kazn\u00edka.<\/li>\n\n\n<li><strong>Zdrojov\u00fd s\u00fabor si z\u00e1lohujte mimo webu.<\/strong> Web nie je arch\u00edv.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 1 \u2014 zalo\u017ete produkt<\/h2>\n\n\n<p class=\"wp-block-branike-text\">E-book je v e-shope <strong>virtu\u00e1lny stiahnute\u013en\u00fd produkt<\/strong>. Pri zakladan\u00ed za\u0161krtnite obe mo\u017enosti \u2014 virtu\u00e1lny znamen\u00e1, \u017ee sa neposiela po\u0161tou, stiahnute\u013en\u00fd znamen\u00e1, \u017ee k nemu patria s\u00fabory.<\/p>\n\n\n<p class=\"wp-block-branike-text\">K produktu nahrajte s\u00fabory. Jeden produkt m\u00f4\u017ee ma\u0165 viac s\u00faborov naraz, tak\u017ee PDF aj EPUB pokojne v jednom n\u00e1kupe.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 2 \u2014 ak pred\u00e1vate viac form\u00e1tov<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Ke\u010f chcete pon\u00faknu\u0165 na v\u00fdber tla\u010den\u00fa knihu, PDF, EPUB alebo bal\u00edk, spravte <strong>variabiln\u00fd produkt s atrib\u00fatom \u201eForm\u00e1t&#8220;<\/strong>. Atrib\u00fat aj s hodnotami vie syst\u00e9m vytvori\u0165 za v\u00e1s pomocn\u00fdm tla\u010didlom, tak\u017ee sa to d\u00e1 naklika\u0165 za min\u00fatu.<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Ka\u017ed\u00fd variant m\u00e1 vlastn\u00fa cenu.<\/strong> PDF za 12 \u20ac, EPUB za 12 \u20ac, bal\u00edk oboch za 18 \u20ac, tla\u010den\u00e1 kniha za 24 \u20ac.<\/li>\n\n\n<li><strong>Digit\u00e1lne varianty<\/strong> ozna\u010d\u00edte ako virtu\u00e1lne a stiahnute\u013en\u00e9.<\/li>\n\n\n<li><strong>Tla\u010den\u00e1 kniha<\/strong> ostane fyzick\u00fdm produktom s dopravou.<\/li>\n\n\n<li><strong>Bal\u00edk kniha plus s\u00fabory<\/strong> je fyzick\u00fd produkt, ktor\u00fd m\u00e1 z\u00e1rove\u0148 za\u0161krtnut\u00e9 stiahnute\u013en\u00e9 \u2014 po\u0161le sa aj doru\u010d\u00ed.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">Toto je cel\u00fd \u201ebal\u00ed\u010dkov\u00fd predaj&#8220; a nepotrebujete na\u0148 ni\u010d \u010fal\u0161ie.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 3 \u2014 zapnite ochranu<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Pri produkte alebo pri konkr\u00e9tnom variante za\u0161krtnite ochranu s\u00faboru. Od tej chv\u00edle dostane ka\u017ed\u00fd kupuj\u00faci <strong>vlastn\u00fa k\u00f3piu s licen\u010dn\u00fdm riadkom<\/strong> \u2014 v PDF ako p\u00e4ti\u010dka, v EPUB ako licen\u010dn\u00e1 str\u00e1nka, plus skryt\u00e1 stopa v metad\u00e1tach.<\/p>\n\n\n<p class=\"wp-block-branike-text\">V nastaveniach ur\u010d\u00edte, ktor\u00e9 \u00fadaje sa vkladaj\u00fa (meno, e-mail, \u010d\u00edslo objedn\u00e1vky, d\u00e1tum) a ak\u00fd licen\u010dn\u00fd text sa pou\u017eije. Odpor\u00fa\u010danie: <strong>meno a \u010d\u00edslo objedn\u00e1vky sta\u010dia<\/strong>. Odstra\u0161uj\u00fa rovnako ako pln\u00e1 sada a osobn\u00fdch \u00fadajov je v obehu menej.<\/p>\n\n\n<p class=\"wp-block-branike-text\">Ak sa vlo\u017eenie stopy nepodar\u00ed, z\u00e1kazn\u00edk dostane p\u00f4vodn\u00fd s\u00fabor. Nikdy neostane bez toho, \u010do zaplatil.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 4 \u2014 nastavte pravidl\u00e1 s\u0165ahovania<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Po\u010det stiahnut\u00ed<\/strong> \u2014 bu\u010f neobmedzene, alebo aspo\u0148 p\u00e4\u0165. Jedno stiahnutie znamen\u00e1, \u017ee v\u00e1m nap\u00ed\u0161e ka\u017ed\u00fd, komu spadol internet.<\/li>\n\n\n<li><strong>Platnos\u0165 odkazu<\/strong> \u2014 bu\u010f bez obmedzenia, alebo aspo\u0148 mesiac. Z\u00e1kazn\u00edk si s\u00fabor s\u0165ahuje aj o pol roka na nov\u00fd telef\u00f3n.<\/li>\n\n\n<li><strong>Vy\u017eadova\u0165 prihl\u00e1senie<\/strong> \u2014 zapnite, ak chcete, aby mal z\u00e1kazn\u00edk kni\u017enicu vo svojom \u00fa\u010dte.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">Pr\u00edsne limity vyzeraj\u00fa ako ochrana, ale v skuto\u010dnosti generuj\u00fa pr\u00e1cu podpore a zl\u00e9 hodnotenia. Ochranu rob\u00ed vodoznak, nie obmedzovanie.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 5 \u2014 predajn\u00e1 str\u00e1nka<\/h2>\n\n\n<p class=\"wp-block-branike-text\">E-book sa nepred\u00e1va technicky, ale textom. Str\u00e1nka postaven\u00e1 z hotov\u00e9ho vzoru vznikne za desa\u0165 min\u00fat a m\u00e1 ma\u0165:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Nadpis, ktor\u00fd s\u013eubuje v\u00fdsledok<\/strong>, nie t\u00e9mu.<\/li>\n\n\n<li><strong>Pre koho to je a pre koho nie.<\/strong> Odfiltruje sklaman\u00fdch z\u00e1kazn\u00edkov.<\/li>\n\n\n<li><strong>Obsah \u2014 \u010do sa v knihe nach\u00e1dza.<\/strong> Zoznam kapitol funguje.<\/li>\n\n\n<li><strong>Uk\u00e1\u017eku nieko\u013ek\u00fdch str\u00e1n<\/strong> ako obr\u00e1zok alebo kr\u00e1tky \u00faryvok v texte.<\/li>\n\n\n<li><strong>O autorovi<\/strong> \u2014 pri e-booku sa pred\u00e1va d\u00f4veryhodnos\u0165.<\/li>\n\n\n<li><strong>Ot\u00e1zky a odpovede<\/strong> \u2014 form\u00e1t, po\u010det str\u00e1n, ako sa dod\u00e1va, \u010di sa d\u00e1 \u010d\u00edta\u0165 na \u010d\u00edta\u010dke.<\/li>\n\n\n<li><strong>Cenu a tla\u010didlo.<\/strong> Vidite\u013ene, nie na konci dlh\u00e9ho textu.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 6 \u2014 pr\u00e1vne veci pred spusten\u00edm<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li>\ud83d\udd34 <strong>S\u00fahlas so za\u010dat\u00edm plnenia v pokladni.<\/strong> Bez neho m\u00e1 z\u00e1kazn\u00edk 14 dn\u00ed na odst\u00fapenie od zmluvy aj po stiahnut\u00ed s\u00faboru. S n\u00edm pr\u00e1vo zanik\u00e1 \u2014 ale mus\u00ed ho v\u00fdslovne potvrdi\u0165.<\/li>\n\n\n<li><strong>Fakt\u00fara<\/strong> sa vystav\u00ed sama; skontrolujte, \u017ee m\u00e1te nastaven\u00e9 \u010d\u00edseln\u00e9 rady a DPH.<\/li>\n\n\n<li><strong>Inform\u00e1cia o vodoznaku<\/strong> patr\u00ed do licen\u010dn\u00e9ho textu alebo do podmienok. Vklad\u00e1te do s\u00faboru osobn\u00e9 \u00fadaje a z\u00e1kazn\u00edk o tom m\u00e1 vedie\u0165.<\/li>\n\n\n<li><strong>Predaj do E\u00da<\/strong> \u2014 sledujte prah 10 000 \u20ac ro\u010dne z cezhrani\u010dn\u00e9ho predaja.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 7 \u2014 testovacia objedn\u00e1vka<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Toto je krok, ktor\u00fd sa vynech\u00e1va. K\u00fapte si vlastn\u00fd e-book naostro a prejdite cel\u00fa cestu:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Pri\u0161iel e-mail s odkazom?<\/strong><\/li>\n\n\n<li><strong>Otvor\u00ed sa s\u00fabor a je v \u0148om licen\u010dn\u00fd riadok s va\u0161\u00edm menom?<\/strong><\/li>\n\n\n<li><strong>Je e-book v kni\u017enici vo va\u0161om \u00fa\u010dte?<\/strong><\/li>\n\n\n<li><strong>Pri\u0161la fakt\u00fara a je na nej v\u0161etko spr\u00e1vne?<\/strong><\/li>\n\n\n<li><strong>Objavil sa kontakt v CRM?<\/strong><\/li>\n\n\n<li><strong>Funguje odkaz aj na druh\u00fd de\u0148?<\/strong><\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">Nakoniec testovaciu objedn\u00e1vku stornujte, aby v\u00e1m nevisela v tr\u017eb\u00e1ch ani vo v\u00fdkaze DPH.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 8 \u2014 \u010do urobi\u0165 hne\u010f po spusten\u00ed<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Sekvencia po n\u00e1kupe<\/strong> \u2014 po\u010fakovanie, o dva dni ot\u00e1zka, ako sa \u010d\u00edta, o t\u00fd\u017ede\u0148 ponuka nadv\u00e4zuj\u00faceho obsahu.<\/li>\n\n\n<li><strong>Kapitola zdarma ako lead magnet<\/strong> \u2014 kto si ju stiahne, dostane e-mail a vy d\u00f4vod na oslovenie.<\/li>\n\n\n<li><strong>Vy\u017eiadajte si hodnotenia.<\/strong> Pri e-booku s\u00fa d\u00f4kazom, ktor\u00fd pred\u00e1va viac ne\u017e ak\u00fdko\u013evek popis.<\/li>\n\n\n<li><strong>Premyslite nadv\u00e4zuj\u00faci produkt.<\/strong> Kurz o tej istej t\u00e9me je najprirodzenej\u0161\u00ed \u010fal\u0161\u00ed krok.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Na \u010do si da\u0165 pozor<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Pr\u00edsne limity s\u0165ahovania s\u00fa falo\u0161n\u00e1 ochrana.<\/strong> Generuj\u00fa pr\u00e1cu, nie bezpe\u010dnos\u0165.<\/li>\n\n\n<li><strong>Neprepisujte s\u00fabor pod predan\u00fdm produktom bez ozn\u00e1menia.<\/strong> Ak vyd\u00e1te nov\u00fa verziu, dajte o nej vedie\u0165 \u2014 je to d\u00f4vod, pre\u010do sa z\u00e1kazn\u00edk vr\u00e1ti.<\/li>\n\n\n<li><strong>PDF form\u00e1tovan\u00e9 na A4 sa na mobile \u010d\u00edta zle.<\/strong> Zv\u00e1\u017ete druh\u00fd export v men\u0161om form\u00e1te.<\/li>\n\n\n<li><strong>Pri vr\u00e1ten\u00ed pe\u0148az\u00ed zru\u0161te pr\u00edstup.<\/strong><\/li>\n\n\n<li><strong>Nezabudnite na ob\u00e1lku.<\/strong> Produkt bez obr\u00e1zka vo v\u00fdpise zanikne.<\/li>\n\n\n<li><strong>Cenu neur\u010dujte pod\u013ea po\u010dtu str\u00e1n.<\/strong> Z\u00e1kazn\u00edk plat\u00ed za v\u00fdsledok, nie za rozsah.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">\u010ealej<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/digitalne-prehlad\/\">Predaj digit\u00e1lnych produktov<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/online-citacka\/\">Online \u010d\u00edta\u010dka a chr\u00e1nen\u00fd streaming<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/ako-spustit-eshop\/\">Ako spusti\u0165 e-shop<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/eshop-legislativa-2026\/\">Legislat\u00edva e-shopu 2026<\/a><\/li>\n\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Nahrajte s\u00fabor, zapnite ochranu, nastavte form\u00e1ty a bal\u00edky \u2014 krok po kroku.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_bkb_access":"public","_bkb_min_tier":"basic","_bkb_teaser":"","_bkb_featured":false,"_bt_container":"","_bt_sidebar":"","_bt_show_title":"","footnotes":"","_bseo_title":"","_bseo_description":"Predaj e-booku je ako predaj tovaru, len s\u00fabor dod\u00e1te digit\u00e1lne a chr\u00e1nene. Postup V Produkty \u2192 Prida\u0165 vytvorte produkt (typ na stiahnutie). Nahrajte s\u00fabor (PDF","_bseo_noindex":"","_bseo_nofollow":"","_bseo_canonical":"","_bseo_og_title":"","_bseo_og_description":"","_bseo_og_image_id":0,"_bseo_og_image_url":"","_bseo_focus_keyword":""},"kb_category":[38],"kb_tag":[],"class_list":["post-6034","kb_article","type-kb_article","status-publish","hentry","kb_category-digitalne"],"_links":{"self":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6034","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article"}],"about":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/types\/kb_article"}],"author":[{"embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":1,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6034\/revisions"}],"predecessor-version":[{"id":6691,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6034\/revisions\/6691"}],"wp:attachment":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/media?parent=6034"}],"wp:term":[{"taxonomy":"kb_category","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_category?post=6034"},{"taxonomy":"kb_tag","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_tag?post=6034"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}