{"id":6015,"date":"2026-07-12T10:01:11","date_gmt":"2026-07-12T08:01:11","guid":{"rendered":"https:\/\/branike.com\/prirucka\/ako-spustit-eshop\/"},"modified":"2026-07-31T21:40:24","modified_gmt":"2026-07-31T19:40:24","slug":"ako-spustit-eshop","status":"publish","type":"kb_article","link":"https:\/\/branike.com\/prirucka\/ako-spustit-eshop\/","title":{"rendered":"Ako spusti\u0165 e-shop"},"content":{"rendered":"\n<p class=\"wp-block-branike-text\">Tento \u010dl\u00e1nok je poradie krokov od pr\u00e1zdneho webu po prv\u00fa objedn\u00e1vku. Poradie nie je n\u00e1hodn\u00e9 \u2014 ka\u017ed\u00fd krok stavia na predch\u00e1dzaj\u00facom a presko\u010denie sa prejav\u00ed a\u017e vtedy, ke\u010f to bol\u00ed. Napr\u00edklad zle nastaven\u00e1 DPH sa zist\u00ed na prvej fakt\u00fare a opravi\u0165 sa u\u017e ned\u00e1.<\/p>\n\n\n<p class=\"wp-block-branike-text\">R\u00e1tajte s <strong>nieko\u013ek\u00fdmi d\u0148ami<\/strong>. Nie kv\u00f4li technike \u2014 t\u00e1 je ot\u00e1zka hod\u00edn. Kv\u00f4li va\u0161im rozhodnutiam o cen\u00e1ch, doprave a podmienkach.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 1 \u2014 rozhodnutia pred technikou<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>\u010co pred\u00e1vate a komu<\/strong> \u2014 spotrebite\u013eom, firm\u00e1m, alebo oboje.<\/li>\n\n\n<li><strong>Ste platite\u013e DPH?<\/strong><\/li>\n\n\n<li><strong>Ako budete doru\u010dova\u0165<\/strong> a ko\u013eko to bude st\u00e1\u0165.<\/li>\n\n\n<li><strong>Ako sa bude plati\u0165<\/strong> \u2014 karta, prevod, dobierka, na mieste.<\/li>\n\n\n<li><strong>Ak\u00e9 bud\u00fa storno a reklama\u010dn\u00e9 podmienky.<\/strong><\/li>\n\n\n<li><strong>Pred\u00e1vate do zahrani\u010dia?<\/strong> Ak \u00e1no, pr\u00edde na rad cezhrani\u010dn\u00e1 DPH.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 2 \u2014 firemn\u00e9 \u00fadaje<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Zadajte ich raz na jedno miesto \u2014 prevezm\u00fa si ich fakt\u00fary, e-shop aj kontaktn\u00e1 str\u00e1nka. I\u010cO, DI\u010c, pr\u00edpadne I\u010c DPH, adresa, IBAN, z\u00e1pis v registri.<\/p>\n\n\n<p class=\"wp-block-branike-text\">\ud83d\udd34 Skontrolujte ich dvakr\u00e1t. Chyba sa premietne do ka\u017ed\u00e9ho dokladu a sp\u00e4tne sa neoprav\u00ed.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 3 \u2014 faktur\u00e1cia<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Sk\u00f4r ne\u017e vznikne prv\u00e1 objedn\u00e1vka. \u010c\u00edseln\u00e9 rady, sadzby DPH, vzh\u013ead dokladu, QR k\u00f3d na platbu a odosielanie e-mailom. Podrobn\u00fd postup m\u00e1 vlastn\u00fd \u010dl\u00e1nok.<\/p>\n\n\n<p class=\"wp-block-branike-text\"><strong>Prv\u00fd doklad si nechajte skontrolova\u0165 \u00fa\u010dtovn\u00edkom.<\/strong> Je to p\u00e4\u0165 min\u00fat jeho \u010dasu oproti oprave cel\u00e9ho roka.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 4 \u2014 produkty<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Nezakladajte cel\u00fd katal\u00f3g naraz.<\/strong> Za\u010dnite desiatimi produktmi, prejdite s nimi cel\u00fd proces a a\u017e potom nahr\u00e1vajte zvy\u0161ok.<\/li>\n\n\n<li><strong>Vlastn\u00e9 popisy.<\/strong> Text od dod\u00e1vate\u013ea m\u00e1 na weboch aj sto \u010fal\u0161\u00edch predajcov a nikto s n\u00edm neuspeje.<\/li>\n\n\n<li><strong>Fotky s\u00fa hlavn\u00fd predajca.<\/strong> Investujte do nich viac ne\u017e do textu.<\/li>\n\n\n<li><strong>Ceny a DPH<\/strong> \u2014 d\u00f4sledne rozli\u0161ujte, \u010di zad\u00e1vate s da\u0148ou alebo bez nej. Toto je naj\u010dastej\u0161ia pr\u00ed\u010dina rozdielov na fakt\u00farach.<\/li>\n\n\n<li><strong>Sklad<\/strong> \u2014 zapnite sledovanie z\u00e1sob, ak pred\u00e1vate fyzick\u00fd tovar.<\/li>\n\n\n<li><strong>Dodacia lehota<\/strong> pri produkte. Odpoved\u00e1 na ot\u00e1zku, ktor\u00fa by ste inak dostali e-mailom.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 5 \u2014 doprava a platby<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Tri sp\u00f4soby dopravy s\u00fa maximum, hranicu pre dopravu zdarma nastavte zhruba o tretinu nad priemernou objedn\u00e1vkou. Podrobnosti vr\u00e1tane dobierky m\u00e1 vlastn\u00fd \u010dl\u00e1nok.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 6 \u2014 poklad\u0148a<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Vypnite polia, ktor\u00e9 nepotrebujete.<\/strong><\/li>\n\n\n<li><strong>Nechajte mo\u017enos\u0165 nak\u00fapi\u0165 bez registr\u00e1cie.<\/strong> Povinn\u00fd \u00fa\u010det je jedna z naj\u010dastej\u0161\u00edch pr\u00ed\u010din opustenej pokladne.<\/li>\n\n\n<li><strong>Pridajte firemn\u00e9 polia<\/strong>, ak pred\u00e1vate aj firm\u00e1m \u2014 a s vyplnen\u00edm pod\u013ea I\u010cO.<\/li>\n\n\n<li><strong>Skontrolujte text tla\u010didla.<\/strong> Mus\u00ed by\u0165 z neho jasn\u00e9, \u017ee objedn\u00e1vka zav\u00e4zuje k platbe. Je to z\u00e1konn\u00e1 po\u017eiadavka.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 7 \u2014 pr\u00e1vne str\u00e1nky<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Bez nich e-shop spusti\u0165 nesmiete. Potrebujete obchodn\u00e9 podmienky, reklama\u010dn\u00fd poriadok, odst\u00fapenie od zmluvy s formul\u00e1rom, ochranu osobn\u00fdch \u00fadajov a inform\u00e1cie o cookies.<\/p>\n\n\n<p class=\"wp-block-branike-text\">Pripraven\u00e9 texty s\u00fa <strong>dobr\u00fd z\u00e1klad, nie n\u00e1hrada za pr\u00e1vnika<\/strong>. Nechajte si ich prejs\u0165 \u2014 je to jednorazov\u00fd n\u00e1klad oproti pokute.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 8 \u2014 s\u00fahlasy a meranie<\/h2>\n\n\n<p class=\"wp-block-branike-text\">S\u00fahlasov\u00e1 li\u0161ta mus\u00ed by\u0165 <strong>sk\u00f4r<\/strong>, ne\u017e za\u010dnete mera\u0165. Be\u017en\u00e1 chyba je, \u017ee li\u0161ta sa zobraz\u00ed, ale meranie be\u017e\u00ed u\u017e pod \u0148ou \u2014 \u010do je z poh\u013eadu pravidiel to ist\u00e9, ako keby li\u0161ta nebola.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 9 \u2014 testovacia objedn\u00e1vka<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Toto je krok, ktor\u00fd rozhoduje. K\u00fapte si vlastn\u00fd produkt naostro a prejdite cel\u00fa cestu:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Pre\u0161la platba<\/strong> a vr\u00e1tila v\u00e1s sp\u00e4\u0165 na web?<\/li>\n\n\n<li><strong>Pri\u0161lo potvrdenie objedn\u00e1vky?<\/strong><\/li>\n\n\n<li><strong>Pri\u0161la fakt\u00fara<\/strong> a je na nej v\u0161etko spr\u00e1vne?<\/li>\n\n\n<li><strong>Sed\u00ed doprava, dobierka aj DPH<\/strong> v s\u00fa\u010dte?<\/li>\n\n\n<li><strong>Objavil sa z\u00e1kazn\u00edk v CRM?<\/strong><\/li>\n\n\n<li><strong>Odpo\u010d\u00edtal sa sklad?<\/strong><\/li>\n\n\n<li><strong>Ako to vyzer\u00e1 na mobile?<\/strong><\/li>\n\n\n<li><strong>Sk\u00faste aj vr\u00e1tenie<\/strong> \u2014 dobropis a vr\u00e1tenie pe\u0148az\u00ed.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">Nakoniec objedn\u00e1vku stornujte, aby nevisela v tr\u017eb\u00e1ch ani vo v\u00fdkaze DPH.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 10 \u2014 pred spusten\u00edm<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Z\u00e1lohovanie zapnut\u00e9<\/strong> a overen\u00e9.<\/li>\n\n\n<li><strong>Zabezpe\u010den\u00e9 pripojenie<\/strong> na celom webe.<\/li>\n\n\n<li><strong>Kontakt na v\u00e1s<\/strong> vidite\u013ene \u2014 telef\u00f3n alebo e-mail, na ktor\u00fd naozaj odpoved\u00e1te.<\/li>\n\n\n<li><strong>Str\u00e1nka o doprave a platbe<\/strong> zrozumite\u013ene a vopred.<\/li>\n\n\n<li><strong>R\u00fdchlos\u0165 webu<\/strong> skontrolovan\u00e1, hlavne obr\u00e1zky.<\/li>\n\n\n<li><strong>Vyh\u013ead\u00e1vanie<\/strong> funguje.<\/li>\n\n\n<li><strong>Pr\u00e1zdny ko\u0161\u00edk a chybov\u00e9 stavy<\/strong> vyzeraj\u00fa rozumne.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 11 \u2014 prv\u00fd t\u00fd\u017ede\u0148 po spusten\u00ed<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Spustenie nie je koniec, je to za\u010diatok merania. Prv\u00fd t\u00fd\u017ede\u0148 sledujte \u0161tyri veci a v\u0161etky sa daj\u00fa zisti\u0165 za desa\u0165 min\u00fat denne:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Kde \u013eudia odpad\u00e1vaj\u00fa.<\/strong> Ak z desiatich ko\u0161\u00edkov dokon\u010d\u00ed objedn\u00e1vku jeden, probl\u00e9m nie je v n\u00e1v\u0161tevnosti. B\u00fdva to doprava, povinn\u00e1 registr\u00e1cia alebo neo\u010dak\u00e1van\u00fd pr\u00edplatok v poslednom kroku.<\/li>\n\n\n<li><strong>Na \u010do sa p\u00fdtaj\u00fa e-mailom.<\/strong> Ka\u017ed\u00e1 ot\u00e1zka, ktor\u00e1 pr\u00edde dvakr\u00e1t, patr\u00ed na web \u2014 do popisu produktu alebo medzi ot\u00e1zky a odpovede.<\/li>\n\n\n<li><strong>\u010ci v\u0161etko dobehlo.<\/strong> Pri\u0161li fakt\u00fary? Odpo\u010d\u00edtal sa sklad? Objavili sa z\u00e1kazn\u00edci v CRM?<\/li>\n\n\n<li><strong>R\u00fdchlos\u0165.<\/strong> Po nahrat\u00ed katal\u00f3gu s fotkami b\u00fdva in\u00e1 ne\u017e pri pr\u00e1zdnom webe.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">A jedna vec, ktor\u00e1 sa oplat\u00ed urobi\u0165 hne\u010f: <strong>zapnite pripomienku opusten\u00e9ho ko\u0161\u00edka<\/strong>. Je to najlacnej\u0161\u00ed zdroj objedn\u00e1vok, ak\u00fd m\u00e1te \u2014 ide o \u013eud\u00ed, ktor\u00ed u\u017e boli rozhodnut\u00ed.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">\u010co necha\u0165 na nesk\u00f4r<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Pri spusten\u00ed sa d\u00e1 zapn\u00fa\u0165 ve\u013ea vec\u00ed a v\u00e4\u010d\u0161ina z nich po\u010dk\u00e1. Nechajte si na druh\u00fd mesiac:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Ponuku v pokladni<\/strong> a doplnkov\u00fd predaj \u2014 najprv nech funguje z\u00e1klad.<\/li>\n\n\n<li><strong>Ob\u013e\u00faben\u00e9, porovnanie a r\u00fdchly n\u00e1h\u013ead<\/strong> \u2014 maj\u00fa zmysel pri v\u00e4\u010d\u0161om katal\u00f3gu.<\/li>\n\n\n<li><strong>Ve\u013ekoobchodn\u00e9 ceny a firemn\u00fd re\u017eim<\/strong>, k\u00fdm nem\u00e1te firemn\u00fdch z\u00e1kazn\u00edkov.<\/li>\n\n\n<li><strong>Predaj do zahrani\u010dia<\/strong> \u2014 je to samostatn\u00e1 t\u00e9ma s vlastn\u00fdmi da\u0148ov\u00fdmi pravidlami.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">Preplnen\u00e1 poklad\u0148a a str\u00e1nka produktu pln\u00e1 tla\u010didiel pred\u00e1vaj\u00fa hor\u0161ie ne\u017e jednoduch\u00fd e-shop, ktor\u00fd rob\u00ed jednu vec dobre.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Na \u010do si da\u0165 pozor<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Faktur\u00e1ciu a DPH pred prv\u00fdm predajom.<\/strong> Toto je jedin\u00e9 poradie, ktor\u00e9 sa ned\u00e1 oto\u010di\u0165.<\/li>\n\n\n<li><strong>Nesp\u00fa\u0161\u0165ajte s pr\u00e1zdnym katal\u00f3gom.<\/strong> Desa\u0165 dobre spracovan\u00fdch produktov pred\u00e1va viac ne\u017e sto odfl\u00e1knut\u00fdch.<\/li>\n\n\n<li>\ud83d\udd34 <strong>Pozor na vyrovn\u00e1vaciu pam\u00e4\u0165 na ko\u0161\u00edku a pokladni.<\/strong> Ak hosting alebo cache uklad\u00e1 tieto str\u00e1nky, z\u00e1kazn\u00edci uvidia cudz\u00ed ko\u0161\u00edk. Ko\u0161\u00edk, poklad\u0148a a \u00fa\u010det musia by\u0165 z ukladania vyl\u00fa\u010den\u00e9 \u2014 v\u017edy.<\/li>\n\n\n<li><strong>Pr\u00e1vne texty si nechajte skontrolova\u0165.<\/strong><\/li>\n\n\n<li><strong>Testovaciu objedn\u00e1vku stornujte.<\/strong><\/li>\n\n\n<li><strong>Nesp\u00fa\u0161\u0165ajte v piatok ve\u010der.<\/strong> Prv\u00e9 dni chcete by\u0165 pri tom.<\/li>\n\n\n<li><strong>Prv\u00fd t\u00fd\u017ede\u0148 sledujte, kde \u013eudia odpad\u00e1vaj\u00fa.<\/strong> B\u00fdva to doprava alebo poklad\u0148a, nie ceny.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">\u010ealej<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/eshop-prehlad\/\">E-shop \u2014 \u010do v\u0161etko pred\u00e1te<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/doprava-platby-nastavenie\/\">Doprava, dobierka a platby \u2014 nastavenie<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/eshop-legislativa-2026\/\">Legislat\u00edva e-shopu 2026<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/ako-nastavit-fakturaciu\/\">Ako nastavi\u0165 faktur\u00e1ciu<\/a><\/li>\n\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Spustenie e-shopu krok za krokom v porad\u00ed, v akom sa veci naozaj robia \u2014 od zapnutia cez DPH, dopravu a prv\u00fd produkt a\u017e po sk\u00fa\u0161obn\u00fa objedn\u00e1vku a kontroln\u00fd zoznam pred spusten\u00edm.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_bkb_access":"public","_bkb_min_tier":"basic","_bkb_teaser":"","_bkb_featured":false,"_bt_container":"","_bt_sidebar":"","_bt_show_title":"","footnotes":"","_bseo_title":"","_bseo_description":"Tento n\u00e1vod v\u00e1s prevedie spusten\u00edm e-shopu od nuly. V\u00e4\u010d\u0161inu vyrie\u0161ite v sprievodcovi, tu je preh\u013ead krokov. 1. Z\u00e1kladn\u00e9 nastavenie Aktivujte e-shop (WooCommerce","_bseo_noindex":"","_bseo_nofollow":"","_bseo_canonical":"","_bseo_og_title":"","_bseo_og_description":"","_bseo_og_image_id":0,"_bseo_og_image_url":"","_bseo_focus_keyword":""},"kb_category":[29],"kb_tag":[],"class_list":["post-6015","kb_article","type-kb_article","status-publish","hentry","kb_category-eshop"],"_links":{"self":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6015","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article"}],"about":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/types\/kb_article"}],"author":[{"embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":3,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6015\/revisions"}],"predecessor-version":[{"id":6751,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6015\/revisions\/6751"}],"wp:attachment":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/media?parent=6015"}],"wp:term":[{"taxonomy":"kb_category","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_category?post=6015"},{"taxonomy":"kb_tag","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_tag?post=6015"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}