{"id":6111,"date":"2026-07-12T12:00:00","date_gmt":"2026-07-12T10:00:00","guid":{"rendered":"https:\/\/branike.com\/prirucka\/lms-predaj-kurzu\/"},"modified":"2026-07-31T21:05:19","modified_gmt":"2026-07-31T19:05:19","slug":"lms-predaj-kurzu","status":"publish","type":"kb_article","link":"https:\/\/branike.com\/prirucka\/lms-predaj-kurzu\/","title":{"rendered":"Ako na to: Predaj kurzu (LMS)"},"content":{"rendered":"\n<p class=\"wp-block-branike-text\">Predaj kurzu je re\u0165az, ktor\u00e1 mus\u00ed zafungova\u0165 cel\u00e1: z\u00e1kazn\u00edk zaplat\u00ed, dostane pr\u00edstup, pr\u00edde mu fakt\u00fara a objav\u00ed sa v\u00e1m v CRM. Tento n\u00e1vod ju postav\u00ed krok za krokom a na konci si ju prejdete vlastnou objedn\u00e1vkou.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 1 \u2014 kurz mus\u00ed by\u0165 hotov\u00fd, nie dokonal\u00fd<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Sk\u00f4r ne\u017e za\u010dnete pred\u00e1va\u0165, mus\u00ed kurz obsahova\u0165 aspo\u0148 prv\u00fa ucelen\u00fa sekciu. Nemus\u00ed by\u0165 dop\u00edsan\u00fd \u2014 ale to, \u010do z\u00e1kazn\u00edk k\u00fapi dnes, mus\u00ed dnes dosta\u0165.<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Cena a kr\u00e1tky popis<\/strong> vyplnen\u00e9.<\/li>\n\n\n<li><strong>N\u00e1h\u013eadov\u00fd obr\u00e1zok<\/strong> \u2014 bez neho kurz v ponuke zanikne.<\/li>\n\n\n<li><strong>Aspo\u0148 jedna sekcia lekci\u00ed<\/strong> pripraven\u00e1.<\/li>\n\n\n<li><strong>Rozhodnut\u00e9, \u010di sa v \u0148om bude opravova\u0165.<\/strong> Kurz so sp\u00e4tnou v\u00e4zbou m\u00e1 in\u00fa cenu aj in\u00e9 n\u00e1roky na v\u00e1\u0161 \u010das.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 2 \u2014 vyberte cestu predaja<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Jednorazov\u00fd n\u00e1kup v e-shope<\/strong> \u2014 kurz je produkt. Najjednoduch\u0161ia a naj\u010dastej\u0161ia cesta.<\/li>\n\n\n<li><strong>Ako s\u00fa\u010das\u0165 \u010dlenstva<\/strong> \u2014 pr\u00edstup patr\u00ed k predplatn\u00e9mu alebo skupine.<\/li>\n\n\n<li><strong>Kohortov\u00fd beh<\/strong> \u2014 pred\u00e1vate konkr\u00e9tny term\u00edn so spolo\u010dn\u00fdm \u0161tartom.<\/li>\n\n\n<li><strong>Ru\u010dn\u00fd z\u00e1pis<\/strong> \u2014 pri firemnej objedn\u00e1vke na fakt\u00faru.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">Cesty sa nevylu\u010duj\u00fa. Be\u017en\u00e9 je pred\u00e1va\u0165 kurz jednorazovo a z\u00e1rove\u0148 ho ma\u0165 v predplatnom \u2014 jednorazov\u00e1 cena potom rob\u00ed predplatn\u00e9mu argument.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 3 \u2014 kurz ako produkt<\/h2>\n\n\n<p class=\"wp-block-branike-text\">V e-shope zalo\u017ete <strong>virtu\u00e1lny produkt<\/strong> \u2014 neposiela sa po\u0161tou. Prepojte ho s kurzom, aby sa po zaplaten\u00ed z\u00e1pis vykonal s\u00e1m.<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Cena<\/strong> \u2014 a ak pl\u00e1nujete z\u013eavu, rad\u0161ej vy\u0161\u0161ia z\u00e1kladn\u00e1 cena so z\u013eavou ne\u017e trvalo n\u00edzka.<\/li>\n\n\n<li><strong>Popis produktu<\/strong> p\u00ed\u0161te ako s\u013eub v\u00fdsledku: \u010do bude z\u00e1kazn\u00edk po kurze vedie\u0165.<\/li>\n\n\n<li><strong>Obsah kurzu<\/strong> \u2014 zoznam lekci\u00ed priamo na predajnej str\u00e1nke. \u013dudia to h\u013eadaj\u00fa a je to naj\u010dastej\u0161ia ot\u00e1zka pred n\u00e1kupom.<\/li>\n\n\n<li><strong>Uk\u00e1\u017ekov\u00e1 lekcia zdarma<\/strong> je naj\u00fa\u010dinnej\u0161\u00ed predajn\u00fd n\u00e1stroj, ak\u00fd pri kurze m\u00e1te.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 4 \u2014 \u010do sa deje po zaplaten\u00ed<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Re\u0165az be\u017e\u00ed sama a vy do nej nezasahujete:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Z\u00e1pis do kurzu<\/strong> \u2014 bez posielania hesiel.<\/li>\n\n\n<li><strong>Uv\u00edtac\u00ed e-mail<\/strong> s odkazom, kde sa u\u010denie za\u010d\u00edna.<\/li>\n\n\n<li><strong>Fakt\u00fara<\/strong> so spr\u00e1vnym \u010d\u00edseln\u00fdm radom a DPH. Pri platbe prevodom najprv z\u00e1lohov\u00e1, ostr\u00e1 po prip\u00edsan\u00ed.<\/li>\n\n\n<li><strong>Kontakt v CRM<\/strong> so \u0161t\u00edtkom a hist\u00f3riou n\u00e1kupu.<\/li>\n\n\n<li><strong>Na\u0161tartovanie postupu<\/strong>, bodov a v\u0161etk\u00e9ho, \u010do ste ku kurzu nastavili.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 5 \u2014 pr\u00e1vne veci pred spusten\u00edm<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li>\ud83d\udd34 <strong>S\u00fahlas so za\u010dat\u00edm plnenia v pokladni.<\/strong> Pri digit\u00e1lnom obsahu zanik\u00e1 pr\u00e1vo na odst\u00fapenie od zmluvy <strong>len vtedy<\/strong>, ak z\u00e1kazn\u00edk v\u00fdslovne s\u00fahlasil a potvrdil, \u017ee t\u00fdm pr\u00e1vo str\u00e1ca. Bez toho mus\u00edte vr\u00e1ti\u0165 peniaze, aj ke\u010f kurz cel\u00fd pozrel.<\/li>\n\n\n<li><strong>Predaj do E\u00da<\/strong> \u2014 kurz je digit\u00e1lna slu\u017eba, tak\u017ee sa po\u010d\u00edta do prahu 10 000 \u20ac pre cezhrani\u010dn\u00fa DPH.<\/li>\n\n\n<li><strong>Popis mus\u00ed sedie\u0165 s obsahom.<\/strong> S\u013e\u00faben\u00fdch dvan\u00e1s\u0165 lekci\u00ed mus\u00ed by\u0165 dvan\u00e1s\u0165.<\/li>\n\n\n<li><strong>Nap\u00ed\u0161te, ako dlho je pr\u00edstup platn\u00fd.<\/strong> Do\u017eivotne, rok, po\u010das \u010dlenstva \u2014 ale povedzte to vopred.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 6 \u2014 sk\u00fa\u0161obn\u00e1 objedn\u00e1vka<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Toto je krok, ktor\u00fd sa vynech\u00e1va a mst\u00ed sa najviac. K\u00fapte si vlastn\u00fd kurz naostro, ide\u00e1lne z in\u00e9ho \u00fa\u010dtu:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Pre\u0161la platba<\/strong> a vr\u00e1tila v\u00e1s sp\u00e4\u0165 na web?<\/li>\n\n\n<li><strong>Otvoril sa kurz<\/strong> hne\u010f, alebo ste museli \u010daka\u0165?<\/li>\n\n\n<li><strong>Pri\u0161iel uv\u00edtac\u00ed e-mail<\/strong> \u2014 a nie do nevy\u017eiadanej po\u0161ty?<\/li>\n\n\n<li><strong>Pri\u0161la fakt\u00fara<\/strong> a je na nej v\u0161etko spr\u00e1vne?<\/li>\n\n\n<li><strong>Objavil sa kontakt v CRM<\/strong> so spr\u00e1vnym \u0161t\u00edtkom?<\/li>\n\n\n<li><strong>Funguje video a materi\u00e1ly<\/strong> aj na telef\u00f3ne?<\/li>\n\n\n<li><strong>Sk\u00faste sa dosta\u0165 k obsahu odhl\u00e1sen\u00fd.<\/strong> Nemalo by to \u00eds\u0165.<\/li>\n\n<\/ul>\n\n\n<p class=\"wp-block-branike-text\">Nakoniec objedn\u00e1vku stornujte a skontrolujte, \u010di sa pr\u00edstup uzavrel. Storno, po ktorom kurz ostane otvoren\u00fd, je diera, ktor\u00fa objav\u00edte a\u017e pri prvom vr\u00e1ten\u00ed pe\u0148az\u00ed.<\/p>\n\n\n<h2 class=\"wp-block-branike-heading\">Krok 7 \u2014 prv\u00fd t\u00fd\u017ede\u0148 po spusten\u00ed<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Sledujte, kde \u013eudia odpad\u00e1vaj\u00fa.<\/strong> Ak sa polovica zasekne na tretej lekcii, probl\u00e9m je v nej.<\/li>\n\n\n<li><strong>P\u00fdtajte si sp\u00e4tn\u00fa v\u00e4zbu<\/strong> od prv\u00fdch \u0161tudentov. S\u00fa najochotnej\u0161\u00ed a najkonkr\u00e9tnej\u0161\u00ed.<\/li>\n\n\n<li><strong>Zapnite pripomenutie pre zaseknut\u00fdch.<\/strong> Kto sa dva t\u00fd\u017edne neprihl\u00e1sil, kurz u\u017e nedokon\u010d\u00ed \u2014 a nek\u00fapi \u010fal\u0161\u00ed.<\/li>\n\n\n<li><strong>Vy\u017eiadajte si hodnotenia.<\/strong> Pri kurze pred\u00e1vaj\u00fa viac ne\u017e ak\u00fdko\u013evek popis.<\/li>\n\n\n<li><strong>Nastavte odpor\u00fa\u010danie \u010fal\u0161ieho kurzu<\/strong> po dokon\u010den\u00ed, pr\u00edpadne so z\u013eavou. Najlep\u0161\u00ed moment na druh\u00fd predaj je hne\u010f po prvom dokon\u010den\u00ed.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Predajn\u00e1 str\u00e1nka kurzu<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Kurz sa nepred\u00e1va zoznamom lekci\u00ed, ale odpove\u010fou na ot\u00e1zku \u201e\u010do z toho budem ma\u0165&#8220;. Str\u00e1nka postaven\u00e1 z hotov\u00e9ho vzoru vznikne za desa\u0165 min\u00fat a mala by ma\u0165 toto poradie:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Nadpis so s\u013eubom v\u00fdsledku.<\/strong> \u201eNau\u010dte sa foti\u0165 jedlo tak, aby pred\u00e1valo&#8220; \u0165ah\u00e1 viac ne\u017e \u201eKurz food fotografie&#8220;.<\/li>\n\n\n<li><strong>Pre koho to je a pre koho nie.<\/strong> Odfiltruje sklaman\u00fdch z\u00e1kazn\u00edkov sk\u00f4r, ne\u017e zaplatia.<\/li>\n\n\n<li><strong>\u010co bude vedie\u0165 po kurze<\/strong> \u2014 konkr\u00e9tne zru\u010dnosti, nie t\u00e9my.<\/li>\n\n\n<li><strong>Obsah kurzu<\/strong> \u2014 zoznam sekci\u00ed a lekci\u00ed. Toto \u013eudia h\u013eadaj\u00fa ako prv\u00e9.<\/li>\n\n\n<li><strong>Uk\u00e1\u017ekov\u00e1 lekcia zdarma.<\/strong> Naj\u00fa\u010dinnej\u0161\u00ed predajn\u00fd n\u00e1stroj, ak\u00fd pri kurze m\u00e1te.<\/li>\n\n\n<li><strong>O lektorovi.<\/strong> Pri vzdel\u00e1van\u00ed sa pred\u00e1va d\u00f4veryhodnos\u0165, nie forma.<\/li>\n\n\n<li><strong>Hodnotenia<\/strong> od t\u00fdch, ktor\u00ed kurz absolvovali.<\/li>\n\n\n<li><strong>Ot\u00e1zky a odpovede<\/strong> \u2014 d\u013a\u017eka, platnos\u0165 pr\u00edstupu, certifik\u00e1t, \u010di sa d\u00e1 pozera\u0165 na telef\u00f3ne.<\/li>\n\n\n<li><strong>Cena a tla\u010didlo.<\/strong> Vidite\u013ene, nie a\u017e na konci dlh\u00e9ho textu.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Ke\u010f sa pr\u00edstup neotvor\u00ed<\/h2>\n\n\n<p class=\"wp-block-branike-text\">Prejdite tieto mo\u017enosti v tomto porad\u00ed:<\/p>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Objedn\u00e1vka nie je dokon\u010den\u00e1.<\/strong> Pri prevode sa pr\u00edstup otv\u00e1ra po prip\u00edsan\u00ed platby, nie po objednan\u00ed.<\/li>\n\n\n<li><strong>Produkt nie je prepojen\u00fd s kurzom.<\/strong> Naj\u010dastej\u0161ia pr\u00ed\u010dina pri novom kurze.<\/li>\n\n\n<li><strong>Z\u00e1kazn\u00edk k\u00fapil bez \u00fa\u010dtu.<\/strong> Bez pou\u017e\u00edvate\u013esk\u00e9ho \u00fa\u010dtu sa nem\u00e1 k \u010domu pr\u00edstup naviaza\u0165.<\/li>\n\n\n<li><strong>Kurz je viazan\u00fd na skupinu<\/strong>, do ktorej sa z\u00e1kazn\u00edk nedostal.<\/li>\n\n\n<li><strong>Overujte v zozname zap\u00edsan\u00fdch na serveri<\/strong>, nie pod\u013ea toho, \u017ee sa objedn\u00e1vka tv\u00e1ri zaplaten\u00e1.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">Na \u010do si da\u0165 pozor<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><strong>Nesp\u00fa\u0161\u0165ajte predaj bez sk\u00fa\u0161obnej objedn\u00e1vky.<\/strong><\/li>\n\n\n<li><strong>S\u00fahlas so za\u010dat\u00edm plnenia mus\u00ed by\u0165 v pokladni<\/strong>, nie v podmienkach.<\/li>\n\n\n<li><strong>Neme\u0148te \u0161trukt\u00faru kurzu, ktor\u00fd u\u017e niekto be\u017e\u00ed.<\/strong> Preh\u00e1dzan\u00e9 lekcie zm\u00e4t\u00fa postup aj \u0161tudenta.<\/li>\n\n\n<li><strong>Materi\u00e1ly vkladajte ako materi\u00e1l lekcie<\/strong>, nie odkazom na s\u00fabor v kni\u017enici m\u00e9di\u00ed \u2014 inak s\u00fa verejn\u00e9.<\/li>\n\n\n<li><strong>Nez\u013eav\u0148ujte t\u00fd\u017ede\u0148 po spusten\u00ed.<\/strong> Kto k\u00fapil za pln\u00fa cenu, si to bude pam\u00e4ta\u0165.<\/li>\n\n\n<li><strong>Testovaciu objedn\u00e1vku stornujte<\/strong>, aby nevisela v tr\u017eb\u00e1ch ani vo v\u00fdkaze DPH.<\/li>\n\n\n<li><strong>Cenu odvo\u010fte od v\u00fdsledku<\/strong>, nie od po\u010dtu hod\u00edn videa.<\/li>\n\n<\/ul>\n\n\n<h2 class=\"wp-block-branike-heading\">\u010ealej<\/h2>\n\n\n<ul class=\"wp-block-list\">\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/predaj-kurzov-clenstvo\/\">Predaj kurzov a \u010dlenstvo<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/ako-vytvorit-kurz\/\">Ako vytvori\u0165 kurz<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/lms-prehlad\/\">Online kurzy (LMS) \u2014 preh\u013ead<\/a><\/li>\n\n\n<li><a href=\"https:\/\/branike.com\/prirucka\/eshop-legislativa-2026\/\">Legislat\u00edva e-shopu 2026<\/a><\/li>\n\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Platen\u00fd kurz pred\u00e1vate dvoma sp\u00f4sobmi \u2014 jednorazov\u00fdm n\u00e1kupom cez e-shop, alebo ako s\u00fa\u010das\u0165 \u010dlensk\u00e9ho bal\u00edka. Tento n\u00e1vod uk\u00e1\u017ee oba.<\/p>\n","protected":false},"author":1,"featured_media":0,"template":"","meta":{"_bkb_access":"public","_bkb_min_tier":"basic","_bkb_teaser":"","_bkb_featured":false,"_bt_container":"","_bt_sidebar":"","_bt_show_title":"","footnotes":"","_bseo_title":"","_bseo_description":"Platen\u00fd kurz pred\u00e1vate dvoma sp\u00f4sobmi \u2014 jednorazov\u00fdm n\u00e1kupom cez e-shop, alebo ako s\u00fa\u010das\u0165 \u010dlensk\u00e9ho bal\u00edka. Tento n\u00e1vod uk\u00e1\u017ee oba. Predpoklad Akt\u00edvny Branike LM","_bseo_noindex":"","_bseo_nofollow":"","_bseo_canonical":"","_bseo_og_title":"","_bseo_og_description":"","_bseo_og_image_id":0,"_bseo_og_image_url":"","_bseo_focus_keyword":""},"kb_category":[50],"kb_tag":[],"class_list":["post-6111","kb_article","type-kb_article","status-publish","hentry","kb_category-branike-lms"],"_links":{"self":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6111","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article"}],"about":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/types\/kb_article"}],"author":[{"embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/users\/1"}],"version-history":[{"count":2,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6111\/revisions"}],"predecessor-version":[{"id":6723,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_article\/6111\/revisions\/6723"}],"wp:attachment":[{"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/media?parent=6111"}],"wp:term":[{"taxonomy":"kb_category","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_category?post=6111"},{"taxonomy":"kb_tag","embeddable":true,"href":"https:\/\/branike.com\/wp-json\/wp\/v2\/kb_tag?post=6111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}